1. TELE2
COMPANY PRESENTATION
Niklas Sonkin
Executive Vice President
Central Europe and Eurasia
Presented at Digital Communications Event 2010
September 21st, 2010
Almaty

2. TELE2 - AN EASTERN EUROPEAN
GROWTH MACHINE
• Tele2 operates in 11 countries in Europe, Russia and Eurasia
• Key focus is mobile telecommunication
• 28,7 million customers in Q-2010
• 2009 Revenue 5.5 billion USD
• Market Cap 8 billion USD
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3. TELE2 ALWAYS PROVIDES
• Price leadership through
THE •
best in class cost control
BEST Price winning quality
network
DEAL • Standardized product
portfolio
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4. THE TELE2 WAY OF DOING BUSINESS
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5. TELE2 RUSSIA CURRENT FOOTPRINT
NEW REGIONS
Licenses - 37 regions
with a population of 61
million
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6. TELE2 IS NUMBER ONE
IN 14 OF 17 MATURE REGIONS
TELE2 CUSTOMER MARKET SHARE IN 17 MATURE REGIONS
Tele2 share Beeline Share MTS Share Megafon Share Other Share
40%
Market share in existing regions, %.
37%
35%
30%
25%
21% 21%
20% 18%
15%
10%
3%
5%
0%
Source: Internal Tele2 research
As of January 2010
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7. NEW REGIONS: A 3-STEP LAUNCH
Prelaunch Press-
Event & sales on
awareness conference &
the main square
building add campaign
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8. CUSTOMER INTAKE TELE2 RUSSIA
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9. 0,1
0,2
0
0,05
0,15
0,25
Russia
Sweden
Austria
Lithuania
Poland
France
Data used is 2010 estimate
Finland
Hungary
UK
Spain
Greece
Portugal
Kazakhstan
Slovenia
Germany
Romania
Norway
Czech Republic
Denmark
Netherlands
Slovakia
Italy
Estonia
Latvia
CONSUMER PRICES
Belgium
Ireland
Switzerland
INTERCONNECT IMPACT ON
Mobile Retail Price EUR/min
Mobile Interconnect Rate EUR/min

10. TELE2 is part of mobile evolution in
Kazakhstan
• Economic development is crucial for
Kazakhstan
• Mobile market demands changes - NOW
• We must break duopoly
• New entrants need regulatory support
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