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Brighton seo preso
1.
How to Pitch
SEO Like a Big Agency #BrightonSEO 2011
2.
Image Source: http://bit.ly/jdbe0u
Why Me?
3.
Image Source: http://bit.ly/psFHMc
You can’t go after every piece of business
4.
Image Source: http://bit.ly/nqUrGG
Decide if you want the business
5.
Image Source: http://bit.ly/nJAezi
& http://bit.ly/pdHoba This should be for the long haul
6.
Image Source: http://bit.ly/ttbPL
Brief: Ask Questions
7.
Image Source: http://bit.ly/900g5F
Don’t mail it in on the RFP
8.
Image Source: http://chzb.gr/jiNMjL
It’s all about the forecast
9.
Image Source: http://bit.ly/eCQkUB
& http://bit.ly/obr4lp Yes, I’m serious.
10.
Image Source: http://bit.ly/huNGIn
Give something away for free...
11.
“A single good
idea is worth a million vagaries.”
12.
Image Source: http://bit.ly/oKmJd9
Do your homework on the competition
13.
Image Source: http://bit.ly/ozjPP8
...but you will rely on the incumbent
14.
Image Source: http://bit.ly/4CaZlz
Trust – you need to earn it.
15.
Image Source: http://bit.ly/15wvb7
Meeting the team
16.
Image Source: http://bit.ly/nLxMMc
Performance related fee
17.
Image Source: http://bit.ly/pgm3EU
Do not alienate in-house teams.
18.
Image Source: http://bit.ly/nGoO55
Bring it.
19.
How to Lose
a Pitch 1. The agency only says what they think the client wants to hear 2. No exposure to top level consultants in pitch stage 3. Weak commercials – no PRF 4. Overconfidence/entitlement 5. Insulting key members of the team
20.
Fin. Questions? @samuelcrocker
samuel.crocker@gmail.com
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