Crowdsourcing and crowdfunding entrepreneur edition

Crowdsourcing &
Crowdfunding

Anastasia Valentine
CEO – Sandbox PM

Hashtags -#AHALIVE #CROWDSOURCING #CROWDFUNDING

Follow - @AVV @SANDBOXPM

About

Sandbox PM, an idea to launch company provides all sizes of
organizations with support and services from idea through to
launch. Taking the role of your extended team, Sandbox PM
will play a hands on role in your success in introducing your
company, products and services to the market.

Anastasia Valentine is a CEO, Coach, Speaker, Author and
Positive Instigator. She has 20 years experience working with all
sizes of companies where she has led high performing teams to
define, build and launch award winning products.

Everyone in this room
is an expert

Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.

The Wisdom of the Crowd
@ AHALIVE
Business Strategy Story Telling PR
Broadcasting Accounting & Taxes Etiquette
O i ne M ket i ng The Art of the Pitch
nl ar
Crowdsourcing Blogging Marketing
Innovation Social Media Videography
Real Estate Networking Ideation Image
Crowdfunding Branding
Community Building

EXPERIMENT


EXPERIMENT

 Who has a burning business question?

 Someone Tweet it, Post it, Share it!

 How many in this room have an answer
and can provide insight on that topic?

 Anyone receive a response via Social
Media?

What is “Crowdsourcing”?
Crowdsourcing is the act of
sourcing tasks traditionally
performed by specific
individuals to an undefined
large group of people or
community (crowd) through an
open call.
- Source: Wikipedia

What is “Crowdsourcing”?
Crowdsourcing is the act of
sourcing tasks traditionally
performed by specific
individuals to an undefined
large a targeted group of people
or community (crowd) through an
open call to action.
- Source: Wikipedia & Anastasia


Attraction
Crowdsourcing is pretty lonely and rather
ineffective if you don’t have a crowd.

 Before you begin you need to know a
few things:
◦ What do you want?
◦ Who do you want?
◦ What do you want them to do?
◦ How do you want them to do it?
◦ How will you measure success?

WHAT DO YOU WANT?
 Feedback
 Signups / Attendees / Followers
 Funding
 Awareness

 How will you measure your success?
◦ X number of pieces of meaningful feedback
◦ X amount of followers, fans, attendees, signups
◦ X amount of dollars
◦ X number of influencers/ambassadors


WHO DO YOU WANT?
Internal Crowd
- Employees / Investors
- Mentors / Advisors
Closed Crowd
- Partners
- Vetted Participants
- External Stakeholders

External Crowd
- Targeted Public
Participants


WE WANT YOU!
To achieve high quality crowdsourcing results, get
to know & target your ideal crowd.


Make your Crowd
“WORK” for you!

Copyright ©2011 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.

Mobilize your crowd to:
 Spread the word
 Signup
 Attend
 Get feedback
 Engage in conversation
 Endorse your cause
 Give / Donate / Invest
 Participate

 Be very specific with your ask
◦ What specifically do you need them to do?
◦ What timeframe do you need it in?
◦ What time investment is required?


Engage the Crowd!
The crowd has absolutely NO obligation to interact
to. You must make them WANT interact with you.

Incentives – Recognition - Rewards


Engaging your Crowd
aka the “Circle of Trust”
People who like you, will listen to you. People who
trust you will do business with you.


Be Prepared to
Lose Control


CROWD CONTROL

NOISE

CONSTRUCTIVE ENGAGEMENT

OUTLIERS


Crowd Control
To optimize your crowdsourcing experience &
investment focus on the things you CAN control,
not what is out of your control

 Target the right crowd
 Be accessible
 Be reliable
 Be accurate
 Behave appropriately
 Respond in a timely manner
 Don’t overwhelm with volume


Let’s talk about
CA$H!


How could your business
benefit from funding?


Who needs Wants Biz Funding?
 Startup Costs
 R&D for product development
 Hiring top talent
 Web/Graphic Design
 Equipment
 Manufacturing
 Marketing
 Operational Costs
 Special projects
 Training


Other Peoples Money (OTM)

Your Money

What is “CrowdFunding”?
Crowdsourcing - The collective
cooperation, attention and trust
by people who network and pool
their money to support efforts
initiated by other people or
organizations.
- Source: Wikipedia


What is “CrowdFunding”?
Crowdsourcing - The collective
cooperation, attention and trust
by people who network and pool
their money to support efforts
initiated by of other people,
causes or organizations for a
return or personal fulfillment.
- Source: Anastasia & Wikipedia


Jessica Swift
Patterned Rain Boots
 Funding Purpose
◦ Manufacturing costs
 Required Investment
◦ $18,000.00
 Investment Levels–
◦ $1-5000.00
 Return
◦ Postcard to a VIP
package including 6
pairs of boots, custom
painting, framed prints +
more!


Crowdfunding with Jessica Swift
Patterned Rain Boots


A note from Jessica…
FEEL THE FEAR AND DO IT ANYWAY.
 “Imagine if I hadn’t pushed that button,
and I’d decided that $18,000 was just too
much money, and that I shouldn’t even
try. Imagine how often this happens in
people’s lives– it’s so sad! Don’t be one
of them. DO the things that scare you,
and you’ll be shocked and amazed at
what happens when you do!”


Jessica’s boots are now in
production & available for
pre-order!

YOU GO GIRL!


How can you Crowdfund?
 Grass roots
◦ Paypal Donate, Other fund transfers
 Ideavibes
◦ http://www.sandboxpm.com/ideavibes/
 IndieGogo
◦ http://www.indiegogo.com/
 Peerbackers
◦ http://peerbackers.com/
 Kickstarter
◦ www.kickstarter.com


FREE TRIAL of IDEAVIBES

 Ideavibes – Crowd Engagement Platform
◦ 45 Day Trial
◦ 1 Campaign
◦ Social media integration
◦ Full moderation
◦ Reporting & Analysis
◦ Multilingual (English, French & Spanish)
 Visit www.sandboxpm.com for details


10 Day Product Launch Strategy
 Free @ www.sandboxpm.com

◦ Target your ideal customer
◦ Develop marketing messages
◦ Soft launching & customer testimonials
◦ Pricing
◦ Incentives & offers
◦ Your marketing campaign
◦ Spreading the word
◦ Media attention
◦ Systems go!
◦ Launch day

Visit us @ - www.sandboxpm.com

Follow us @sandboxpm & @avv

Email us @ info@sandboxpm.com


Crowdsourcing and crowdfunding entrepreneur edition

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