Social Media for Job Seeker Customers

Sandra Hastings offers training, marketing, and management services to
help you reposition your business and/or workforce system:
Web site design and redesign services to update your Internet site from
static to interactive and tips as well as strategies for using e-marketing to
rebrand your workforce system.
Services to redesign your capacity building efforts to utilize Web 2.0
tools to offer just-in-time training and to integrate tools that improve
connectivity and collaboration among employees at multiple worksites.
Management consultation to help you create the strategy and road map
for lasting change that aligns with current trends and legislative mandates.
Recruitment webinars and podcasts for businesses - especially small
and medium-sized businesses - to help integrate competitive recruiting
practices (e.g., emerging use of social networking tools). am eager to work with you
to find customized solutions to your most pressing concerns.

Sandi Hastings
I am energized by the infinite possibilities we have to creatively solve challenges and position for the future. And,
I am eager to work with you to find customized solutions to your most pressing concerns.

Sandi Hastings
Sandra Hastings Hastings.Sandra@gmail.com 1

Sandra Hastings
Sandra Hastings Associates

Sandra Hastings Hasitngs.Sandra@gmail.com 2

Learn how to harness technology – Social Media
– to improve job seeker outcomes and your own
career

2 Sandra Hastings Hastings.Sandra@gmail.com 3

Today’s Topics

 Common definition of social media & why it’s
important

 Recruitment trends & statistics

 Job seeker social media tools

 Session review/Q & A

 Brainstorm additional training topics


“Relationship Building and Creating Trust!”

Social media is online content created by people

Content readers Publishers

One to many Many to many

Monologues Dialogues

Source: Wikipedia, 2009.

Online relationships for personal, political,
and business use


Brand in control Audience in control

One way message delivery Two way conversation

Repeating the message Adapting the message/beta

Focused on the brand Focused on the
audience/adding value

Educating Influencing, involving

Organization creates content User co-creator of content

Web 2.0 tools are interactive social media tools used to build Internet
relationships

Web 3.0 tools are interactive social media tools used to build
relationships using all mobile devices


1. President Obama’s administration is using social media to promote
transparency & communication
www.opendol.ideascale.com/
www.Facebook.com/Departmentoflabor
www.youtube.com/usdepartmentoflabor
www.twitter.com/usdol
www.Data.gov
www.recovery.gov
www.dol.gov/recovery

2. It expands our service delivery options in a tough fiscal
environment
Innovative online services – especially for UI customers (ARRA )
Preparation for future with more services & less funding


3. Social Media is no longer a trend, it’s a critical strategic business
mandate
• 63% of Americans have broadband access
• More than 4 in 5 US online adults use social media at least once a month
• Half of these users participate in social networks
Forrester Research, Inc. August 2009

• Social media use by business grew from 27% in 2007 to 80% in 2009
UMass Dartmouth Center for Marketing
November 17, 2009

4. Our customers are online…we must respond to remain competitive

• Businesses use social media to recruit and hire
• Younger customers (16-45) expect social media advice


5. Our competitors are using sophisticated social media strategies

www.manpower.com

www.kellyservices.com


1. More tools for building online services – especially for
reemployment customers and businesses

2. More online resources for job seekers to access

3. Better resources for reaching and maintaining
relationships with customers

4. Tracking tools to analyze customer traffic and social
media marketing patterns

5. 24/7 access to learning opportunities to keep staff skills
current


Ten tools used by most businesses to hire new workers

1. Text messaging 6. Multiple languages

7. Videos
2. Blogging
8. Podcasts and jobcasts
3. Facebook page
9. Contests
4. LinkedIn page
10. Nonrecruiting sites
5. News alerts


Most Hiring Managers
Use Social Media

 Researching Candidates
75% use LinkedIn
48% use FaceBook
26% use Twitter

 Sourcing Job Candidates
66% use LinkedIn
23% use FaceBook
16% use Twitter
How do you prepare job candidates
for these hiring trends?


Multiple options for
interaction


Websites
should
provide
opportunities
for
conversations,
feedback,
information
sharing &
networking

Is your website
interactive?


Personal Statement

Sources for building Web sites include:

www.weebly.com, www.intuit.com, www.godaddy.com


Multiple formats &
Portfolio options

Two examples of
portfolio/education Web
sites

http://www.efoliominnesota.com

Minnesota’s ISEEK.org provides education & training
resources, online learning, & financial aid information
http://sites.google.com


A great way to
demonstrate
programming
skills


America’s Virtual One-Stop CareerBuilder

CareerStallion

Indeed JobsearchUSA LinkUp Monster

Monster Newspaper Partnerships

SimplyHired and USAJobs.


 Highlight the central theme

 Provide a link to your Website’s URL

 Include images (http://www.istockphoto.com)

 Have an RSS Feed link & provide multiple sharing options

Use Internet communication basic rules:
 Offer an easy “unsubscribe” option

 Provide a way to change address

 State your privacy policy

 Have contact information including street address, phone
number, website, and fax number for your organization


You can group by:
Segmentation breaks your audience
into groups of customers with Ready to Work
similar characteristics Career Advancement

The goal is building relationships, Career Exploration
to know your audience’s needs Job Interests

Segmenting your list will lead to Use eNewsletters to:
more targeted messages with action • Invite job seekers to events –
taken job fairs, workshops
• Promote job seekers to hiring
companies
If you don’t segment, you are not • Share program updates
building relationships with • Share success stories
individuals targeting specific • Offer training individuals
• Survey job seekers needs and
interests
interests


Get customizable templates,
advice, survey/polls,
metrics, and other personal
services from ESPs


Everyone has a
YouTube video
account…Does
your workforce
system?


78.6% of total U.S. Internet audience viewed an
online video in 2009
 Average video viewer watched 385 minutes of
video, or 6.4 hours

 107.1 million viewers watched 6.8 billion videos on
YouTube.com (63.5 videos per viewer)

 The duration of the average online video was 3.5
minutes April 2009 Data comScore Video Metrix Service


 Broadcast testimonials that describe how you serve job seekers

 Attract more traffic to your job seeker Web site

 Post videos on Web site or link within an eBlast or eNewsletter

 Is FREE service to increase your visibility

 Share labor market information & economic forecasts

 Offer new services and programs

 Use training videos to teach job seekers (http://commoncraft.com)

 Teach job seekers to create resume videos

 Post federal government updates


LinkedIn is a business-oriented social networking site for professionals
to develop and maintain a list of contact details of people they know and
trust in business – their ―connections.‖
LinkedIn can then be used to find jobs, people and business
opportunities recommended by someone in one's contact network.

Employers can list jobs and search for potential candidates.

Job seekers can review the profile of hiring managers and research
companies to discover which of their existing contacts can introduce
them.

LinkedIn also allows users to research companies where they
may want to work


Create a compelling profile.

• Job seekers should create a personal profile
• List organizational affiliations
• Create and join Groups – participate in discussions
• Grow a list of connections through the “people you may know” suggestions
• Recommend other people/organizations and have others recommend them!
• Can supply link to your workforce Web site!!!!!!


Job seekers can do key word searches,
browse jobs- LinkedIn and Web, research
companies, talk to individuals working in
companies, apply for jobs, & forward jobs
to others.


A free, online social networking site that connects
people through online communities

1/3 of global audience is 35-39 years of age

1/4 of global audience is over 50 years of age


You can gather people with like interests!

TIPs:
Start groups for
job seekers - job
clubs etc.
Have job
seekers start their
own groups


Ten Ways to Use Facebook
to Find Work
1. Don't forget the public nature of Facebook

2. Post a full profile similar to a resume

3. Clean up your photos – keep them professional

4. Don’t be boring – companies want to hire fun employees – just
keep it clean

5. Ask for help -your friends & colleagues expect to help you in your
job search process

6. Show your knowledge to your network – post information on your
site that showcases your knowledge & experience


Ten Ways to Use Facebook
to Find Work
7. Search for people from different industries, schools, universities
etc. – use tools like WINK to find old friends

8. Join groups -using the search tool within Facebook, search for
topical and relevant groups within Facebook to begin networking

9. Engage and share with people - get involved in network
conversations. Don't make meaningless comments - add some
opinion and in depth answers.

10. Network - the bigger your network, the more secondary and third
level contacts you’ll have. Put all your details in your email
signature -your LinkedIn profile url, your Facebook profile url or

your @Twitter name?

A service for friends, family, and co–workers to
communicate and stay connected with frequent
answers to one simple question:
―What are you doing?‖
Also called a ―micro-blog‖ (140 characters or less)
and entries are called ―Tweets‖
2.5 million people visit Twitter.com each month
compared to 41 million visitors on Facebook


Experts use Twitter to advertise and market its brands to
18- to 34-year-olds - the mainstay of the social
networking site.

More than 7,000 job openings at Sears and Kmart will be
posted by TweetMyJobs.com.

1. Job seekers create an account on TweetMyJobs.com.

2. They link their profile to their Twitter account

3. They can subscribe to any of the 8,397 job channels.


26,274 jobs found

• Attract and stay connected to youth and younger adults – promote
workshops
• Post ―in-demand‖ and ―hot jobs‖ on Twitter to expand your applicant pool
• Connect with tech-savvy unemployed and underemployed to offer skill
upgrades and training services


 Flickr - Photo Sharing Application
 Message Boards – a segment of a Web site that
hosts an open discussion among users
 Podcasts—Short recordings about a variety of topics
that can be purchased, downloaded for free, or posted
on web page
 Blogs - A portion of a website (or a separate entity
altogether like Twitter) in which an author posts
discussion topics or information to be shared with
followers
 Personal Blogs = online “diaries”
 Organizational blogs = Information sharing/news updates


• Have staff present small bits of job search information on
podcasts (no more than five minutes is best)

• Upload podcasts on resource room computers, on staff
desktops and on your Web site

• Have management create podcasts to share updates with all
workforce center staff

• Have management staff create training podcasts to help staff
improve performance in specific areas


• Assign staff to write ―job search‖ blogs to address the most
common issues that stump local area job seekers

• Post the blogs on all computers – staff and resource room
and upload the blogs to your Web site

• Make sure the blogs encourage comments from the
audience - have a forward and share functions

• Publish a list of job search/social media blogs for staff and
job seekers subscriptions to keep them abreast of latest
information – provide blog links on your Web site


http://www.forbes.com/leadership/careers/?feed=rss_leadership_careers

http://applicant.com/

http://www.careerhubblog.com/main/

http://blogs.jobdig.com/diggings

http://www.jibberjobber.com/blog/

http://careersthatdontsuck.com/

http://blog.simplyhired.com/


Experts say you
must log 10,000
hours of learning to
become a Social
Media expert and
maintain that status


1. Review staff capacity and create capacity building
opportunities
2. Integrate Social Media strategies throughout your workforce
system
3. Develop toolbox of new tools & products
4. Action plan to improve your own workforce system’s job
seeker services


Getting Started with Facebook
Social Media Marketing (Dale Evans)
Beth Kanter Blog – How Nonprofits Can Use Social Media
Jay Love Blog – CEO eTapestry -- Jay Love Twitter Page
Getting Started with Google Analytics
LotusJump – Website Marketing Made Easy
Flickr http://www.flickr.com
Blogger https://www.blogger.com/start
Podcast.com http://podcast.com
Twitter http://twitter.com
Linked In http://www.linkedin.com
Weebly.com
Godaddy.com
Slideshare.com


Sandi Hastings
Sandra Hastings Associates
Contact Information:
Phone: 860-643-0624

www.sandrahastingsassociates.com

Hastings.Sandra@gmail.com

Follow my blog http://sandrahastings.wordpress.com/
Become one of my LinkedIn connections and introduce me to your
friends - http://www.linkedin.com/in/sandrahastings


Social Media for Job Seeker Customers

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