Know your customer! We have all heard it before. But with new technologies and new ways of interacting it is in fact becoming a lot easier to know who exactly it is you are reaching out to. From knowing their interests, hobbies, favourite films and entertainment we can tailor marketing campaigns around the person! This is a one-stop guide to identifying your users on LinkedIn to help you build your marketing campaign and start turning these users into customers.

1. Targeting your
LinkedIn
Customer
Top Tips

2. 175 million registered users
A new member joins approximately every second!
Executives from all fortune 500 companies are members
Quickly becoming the ‘Go-To’ professional network social-media site.

3. Identifying Your Customer
1. The Quiet Observer
They don’t usually actively participate in networking
Requires a marketer to be pro-active in establishing a
connection
Make the first move and this person will show interest

4. Identifying Your Customer
2. The Info Gatherer
They are in search of information and advice
They are passive viewers that want to increase their
knowledge-base
They are loyal
Scratch their backs and they will scratch yours!

5. Identifying Your Customer
3. The Consistent User
Consistent and easy to spot
Actively looking to expand their network
They are ready to be approached and will accept if you
connect
They thrive on one-to-one communications

6. Identifying Your Customer
4. The Enthusiast
These users share almost anything
Give them a piece of information and chances are they
will share with their network
These users are the best to kick-start a networking
campaign

7. Identifying Your Customer
4. The Optimal User
They do not share everything or nothing
Tend to be regular users
Similar to Info Gatherers, they want to network
Loyal

8. So What Now?
You have targeted your audience and identified which
band they fall under.
So…
Network, Network, Network
Aim for your more passive and un-active users first –
give them a reason to keep coming back to LinkedIn
Tell your loyal and active users how you can help their
business!
Maintain a strong campaign and be patient.

9. Headquartered in London, we have 8 UK offices and have over 40 partners worldwide
– we truly are a global marketing agency.