This document outlines five career hacks for women: 1) Act like an open API by sharing expertise and creating a differentiated point of view. 2) Be intentional about social influence by being active on social media and creating a social media calendar. 3) To win hard sales, show your soft side by driving collaborative skills and gaining personal interests without expectations of return. 4) Treat homework as more than just MOOC points by doing skills assessments and setting stretch goals. 5) Develop lifelong relationships by networking extensively and creating a career advisory team for ongoing support. The document provides checklists for each hack and emphasizes mentoring, raising awareness on social media, engaging men as allies, focusing on new skills and visions, and developing sponsors and

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We start out equal…
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but something changes
K-12
ABILITY INTEREST

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Women hold a greater
percentage of all
bachelor’s degrees…
Source: http://cra.org/uploads/documents/resources/taulbee/CRA_Taulbee_CS_Degrees_and_Enrollment_2011-12.pdf
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…But an increasingly smaller
percentage of computer science
degrees
@sandy_carter #sachack

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Sources:
http://www.esa.doc.gov/sites/default/files/womeninstemagaptoinnovation8311.pdf
© Patrick Truby, watermelon (located at https://www.flickr.com/photos/patruby/7681219276/) licensed under the
Creative Commons license at https://creativecommons.org/licenses/by-sa/2.0/
Women represent half of the workforce
but only a quarter of STEM and IT careers
© Evan Amos, Two navel oranges, one whole and the other split in half. (located at
http://commons.wikimedia.org/wiki/File:Orange-Whole-%26-Split.jpg) licensed under the Creative
Commons license at http://creativecommons.org/licenses/by-sa/3.0/deed.en
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Mind the Gap: Women Entrepreneurs
http://www.illuminate.com/perspectives/
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Old School
New School
Career Hacks
Knowledge is power
Act like an open API
Social is for kids
Be intentional about social influence
It’s just about business
To win the hard sale, show soft side
Wing it
Homework is not a MOOC point
Transactional relationships
Lifelong relationships - breakaway play
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Hack 1:
Act like an open API
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We need more people sharing their knowledge
Girls & women who have a role model and mentors
stay longer in STEM careers
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Here’s why companies share their API’s
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7/10/1428
Image source: http://www.freeimages.co.uk/index.htm10
Share your Expertise
Even if it is 2AM!

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MentorsCreate a community
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Hi, there. :)
NASA
Women in Data
IBM Global
Entrepreneur
Program for
Cloud Startups
ibm.biz/startupcloud
ibm.biz/bluemixnyc

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Act like an Open API
Create a differentiated POV
Write a weekly blog
Be an Example, Role Model, Mentor
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Hack 2:
Be intentional about your social
media influence
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New markets are no longer limited to geographies
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The Tweet that got the meeting…
Image source: http://www.freeimages.co.uk/index.htm15

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RAISE THE LEVEL OF STEM ISSUES VIA SOCIAL!
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Opening Keynote | Geek Girls Are Chic:
5 Career Hacks

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Social influence checklist:
Be ACTIVE – in the right places
Be Consistent! Create a social
media calendar
Know your score
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Hack 3:
To win the hard sale, show your
soft side
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Source: http://www.foxbusiness.com/personal-finance/2014/07/15/how-to-stay-
positive-with-your-job-search/
Your next job isn’t going to come from a resume drop
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A shoebox of quotes…
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Men as Allies
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Take the Harvard test - https://implicit.harvard.edu/implicit
• We embrace them in our personal lives
engage them in your professional
• Men bring a different but important
point of view
• Educate

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Soft side checklist:
Drive curriculum/skills to be Collaborative
Men – we need you as Allies!
Show personal interest and act on it
without expecting return
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Hack 4:
Homework is not a MOOC point
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Source: IBM Smarter Workforce Institute Career Progression Survey 2014
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2014 IBM Smarter Workforce study: “Meaty
Assignments” is #1 way to rise in the ranks
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Politics
7%
Personal
Attributes
17%
Other
Attributes
17%
Peer
Collaboration
17%
Meaty
Assignment;
skills
42%

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The Missing 33%
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Bakery to a Coder to Changing the World
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Homework checklist:
Skills assessment- plan for new skills
Preparation is required -- Rehearse!
Set Stretch Goals
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Hack 5:
Lifelong relationships are the
breakaway play
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Sitting in the front row grew a lifelong relationship
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AT 16, I NEED A MENTOR AND NETWORKING
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MEDIA IS LIFELONG
LOBBY FOR MORE TV FOR WOMEN IN TECHNOLOGY
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VS

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Dads of Daughters
2xas likely to
stay in school
score HIGHER in
STEM Subjects

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Network, network, and network
Create a “career advisory team”
Dads, fight for your daughters
Relationship checklist:
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Career Hacks
Your actions:
• Share your expertise – mentor
• Use Social to raise awareness
• Men as Allies – find one, be one
• Missing 33% - focus on vision
• Lifelong sponsors & TV models
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https://ibm.biz/geekgirlsarechic