Millennials are now increasingly optimistic about their own future value and stability.They are obtaining employment at a significantly higher rate than total population, managing to sustain these jobs and, even still, avoiding risky investment decisions. Millennials are now at the most accessible point since the recession for durable purchases.

1. Millennial Force
Speeds Ahead
Q2’ 2014 U.S. Job Growth
SSG Analysis Report August 2014
As part of our ongoing series, SSG analyzes economic indicators
from various sources, sharing growth insights that are vital signs of
“new” economic opportunity in the Total Market.
2014 © Santiago Solutions Group Inc.

2. Millennials 25-34 Make Up 1 In 4 Of
U.S. Employed Base
2
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Share of Total Employed Q2:14
25%
75%
Millennial Non-Millennial
Total Employed: 127.4 M
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2014;
Millennial Base: 25-34
31.8 M
95.7 M

3. While Millennials Make Up 25% Of Total Employed,
They Now Make Up 37% Of Those Newly Employed
3
Share of Total Employed Q2:14
25%
75%
31.8 M
95.7 M
Millennial Non-Millennial
Share of Growth Q2: 2013-2014
37%
63%
Millennial Non-Millennial
However, according to a recent Deloitte report, 18% of
Millennial graduates are underemployed.
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2010- 2014;
Millennial Base: 25-34
Source: Deloitte report on The Class of 2012 Labor Market- Shierholz, Sabadish, and Wething
+500K
+900K
Total Employed: 127.4 M Net Growth: 1.5 M

4. 4
2014 © Santiago Solutions Group Inc.
Millennials Are Maintaining An
Accelerated Rate of Job Growth
Millennial employment
continues growing at
twice the rate seen right
after the official end of
the recession in 2010-11.
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2010- 2014;
Millennial Base: 25-34

5. The Pace of Millennial Job Gains Has
Increased Further and Continue to Speed
Ahead 50% Faster Than Total Employed 25+
5
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Employment Growth Rate
4 year CAGR
2010-2014
1.3%
2 year CAGR 2012-2014
1.1%
1.8%
1.2%
MILL Total 25+
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2010- 2014;
Millennial Base: 25-34

6. Millennials Are Securing Jobs at a Pace 4x
Faster Than They Are Entering the Work Force
6
Millennial Annual Growth 2010-2014
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2010- 2014;
Millennial Base: 25-34
2014 © Santiago Solutions Group Inc.
1.3%
0.3%
Employed Civ Labor Force
Not only are Millennials
growing at a much faster
rate than total employed,
they are also acquiring
employment faster than
they are entering the
labor force.

7. Millennials Are Increasingly More Confident,
Feeling Financially Better Now than Last Year
But Still Careful About Taking Major Financial Risk = Debt
% Very Likely to Buy Home in Next 12 Months Among Employed
7
Since 2010, Millennial
confidence in overall
financial stability has
significantly increased.
24% 33%
2010- 2013
change :
+12%
Though increasing,
Millennials’ likelihood
to buy a home still low.
10% 11%
2010- 2013
change :
+5%
Source: SSG Analysis of Gfk MRI 2010-2013 DoubleBase Survey of the American Consumer; Consumer
Confidence - Financially How Are You/Household Than Last 12 Months: Better now.; Your Intentions - How
Likely In The Next 12 Months: Buy your first or second house/residence Very Likely; Base: Employed 25-34

8. Millennials Speeding Ahead In Jobs &
Optimism Yet with Restrain
 Millennials are obtaining employment at a significantly
higher rate than total population, managing to sustain
these jobs and, even still, avoiding risky investment
decisions.
 Though hit hardest and longest by the recession,
Millennials are now increasingly optimistic about their own
future value and stability.
 Millennials are now at the most accessible point since the
recession for durable purchases; in time for a merrier
Holiday season!
8

9. 2014 © Santiago Solutions Group Inc.
About
Santiago Solutions Group
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you with intelligence, ownable
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Market roadmaps inclusive of
customer journeys.
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