The Brand Activations is an Advertising Agency with proven (and admired!) expertise in Experiential or Below-The-Line Campaigns as well as Outdoors and Digital Media.
Headquartered in New Delhi, TBA has operations in Bangalore, Dehradun, Rishikesh, Hyderabad, Kolkata, Ahmedabad, Mumbai and the capability to ideate, design and execute nationwide campaigns. And while the operations are centrally controlled and monitored from our New Delhi office, our operations are capable of absolutely independent functioning.
With a combined team experience of decades and after having flawlessly executed some of the most magnanimous and the most intricate campaigns, operations and projects in over 40 cities across the country, when we tell our clients “You can now relax!” we really, really mean it!
So be it Road-Shows, College Campaigns, Events, Exhibitions, Mall Activities, Sporting Events, Sports Management, Retail Branding, Corporate Events, Digital Media Marketing and Outdoor Publicity – TBA will put your brand right on the map by providing an integrated plan and then following it up with immaculate execution right from printing, fabrication, set-up, permission and all the things you didn’t even know exist!
2. Just a nice song to begin our conversation…
Little boxes on the hillside, And they all look just the same…
- Malvina Reynolds
Little boxes on the hillside,
Little boxes made of ticky-tacky,
Little boxes, little boxes,
Little boxes, all the same.
There’s a green one and a pink one
And a blue one and a yellow one
And they’re all made out of ticky-tacky
And they all look just the same…
And the people in the houses
All go to the university,
And they all get put in boxes,
Little boxes, all the same.
And there’s doctors and there’s lawyers
And business executives,
And they’re all made out of ticky-tacky
And they all look just the same…
3. First off, let’s talk something general…
Let’s talk about Domestic Sheep for a while!
4. A bit about “sheep”, the species…
1 Sheep are domestic furry defenseless mammals, reared as livestock,
playing very important role in the
food web.
Why we know them or care for them?
We are crazy about their fleece, meat
and milk. The wooly stuff on their
2 skin helps most mankind stay warm.
In everyday language, we call them a flock, herd or mob
5. Wondering about the sheep’s character?
The poor prey mostly seen as dull and uninteresting
• The flocking instinct, the preference to move in groups
• Much of the behavior governed by a fear instinct, common in all
prey species
• Dependent on their flock for safety and comfort.
• Complex physiological ways to disguise pain and discomfort. Why
so?
- They must avoid being easily identified by predators as being weak and
therefore an easy target.
- A sheep suffer a long time before showing any outward signs of being in
pain such as limping.
If you see a sheep in obvious pain, it is certain that the pain
has reached such a level that the animal is no longer able to
mask its condition.
6. And, then, they are all WHITE in color;
one looks exactly like the other…
Why?
Obviously because they must flock together, don’t
want to be seen different, else, they might just mess up
something and destroy even what little they have going for them!
7. And that’s how most Brands in
the world behave today…
THE WHITE SHEEP
SCARED
UNSURE
PREDICTABLE
OT
N
OO
G
!
D
8. The Blue Sheep
A sheep but of a distinct BLUE COLOR
Different, unmatched, standing apart, unafraid, willing
to not blend with the group, unable to belong to the herd,
impossible to ignore and cannot be written off…
BLUE is a color that you cannot miss in a herd of white
sheep!
And then there is the BLUE SHEEP!
9. What is the The Blue Sheep Concept anyway?
• The Blue Sheep is an idea that you cannot ignore.
• The Blue Sheep is a campaign that stands out!
• The Blue Sheep is a brand, an organization , a company that is unafraid to boldly take a
step into the future, to break new grounds and to
stand out in a world full of the usual, the mundane
and the oh-I’ve-seen-it-before!
n
ep i ,
e
e Sh Sports
lu
e B ife –
ent,
e ar of l
m
Ther walk
rtain t not!
te
ery on, En d wha
ev
i
ucat tions an
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rpor
And we at TBA are absolutely in Love with the color Blue!
Co
10. So what is it that makes some Brand Campaigns
an absolute HIT while others are lost in
oblivion?
What is it that makes some Brands ‘TOUCH‘
the masses while others only dream of making
that ‘connection’?
We like to call it
The
Effect!
11. And What’s The
Effect!
Say Hello to Real World advertising!
Campaigns…
Different ones…
Unusual ones…
And Flawless Execution…
Creating Magic…
That Engages…
Excites…
Entertains…
Surprises…
Makes it come alive!
12. The Birth of...
When surrounded by mundane,
So they decide to STOP and take
usual and so extremely predictable
the responsibility to rid the world
adver tising
of
and
marketing
boring,
ineffective,
poorly
campaigns a few good men just
executed campaigns that fail to
couldn’t take it anymore!
engage their target audience and
PLEASE BUY ME
merely maintain the status quo.
13. These fine young men decided to
change the world of Experiential
Marketing by suggesting exciting
campaigns that resonate with what
the masses love and providing
a flawless execution to all these
concepts.
MAKE NO MISTAKE, THE WORLD OF
EXPERIENTIAL MARKETING AND
BELOW-THE-LINE CAMPAIGNS IS
CHANGING AND TBA WILL NOT
STOP UNTIL ITS DONE!
14. And In Technical Terms…
Technically, TBA is an Advertising
operations are centrally controlled
Agency with proven (and admired!)
and monitored from our New Delhi
exper tise in Experiential or Below-
office, our operations are capable
The-Line Campaigns as well as
of
Outdoors and Digital Media.
functioning.
Headquar tered in NEW DELHI, TBA
has operations in BANGALORE,
Dehradun, Rishikesh, Hyderabad,
Kolkata, AHMEDABAD, MUMBAI
and the capability to ideate,
design and execute nationwide
campaigns.
And
while
the
absolutely
independent
16. With a combined team experience
DIGITAL MEDIA MARKETING and
of decades and after having
OUTDOOR PUBLICITY – TBA will
flawlessly executed some of the
put your brand right on the map
most magnanimous and the most
by providing an integrated plan
intricate campaigns, operations
and then following it up with
and projects in over 40 cities
immaculate execution right from
across the countr y, when we tell
printing,
our clients “You can now relax!”
permission and all the things you
we really, really mean it!
didn’t even know exist!
So
be
COLLEGE
EVENTS,
it
ROAD-SHOWS,
CAMPAIGNS,
EXHIBITIONS,
MALL
ACTIVITIES, SPORTING EVENTS,
SPORTS MANAGEMENT, RETAIL
BRANDING, CORPORATE EVENTS,
fabrication,
set-up,
22. 1
The Embassy of the Federal Republic
of Germany
◊ The majestic Humayun’s Tomb in New Delhi, illuminated in the colors of Germany
and India as a par t of the Indo-German Urban Mela 2012, New Delhi.
23.
24. 2
India Gate Illumination
◊ Marking the end of ‘The Year of Germany’ and the celebration of 60 years of IndoGerman diplomatic relations, the India Gate illuminated in the colors of both
nations as a mark of friendship and mutual respect.
26. 3
US-AID
◊ Grassroots series of events for US-AID on the occasion of World Water Day
spreading awareness about water-borne diseases and other water related problems
and their solutions.
29. 4
ICICI Bank
◊ Pan India series of promotional activities and engagements for ICICI Mobile
Banking solutions at corporates and branch locations across the country.
31. 5.1
Mobil Udaan
◊ Udaan. A project that empowers automobile mechanics around the world with real
world information and knowledge about lubricants and their correct usage in both big
and small vehicles. An Exxon Mobil initiative and executed by The Brand Activations,
Udaan is a advanced version of the prototype project run in Hyderabad of a smaller .
The project, which is still running right now, involves fabricating the custom bus body,
installation of high quality interiors and equipment to setup a mobile classroom
conducting classrooms for mechanics all across the countr y.
33. 5.2
Mobil 1 Hyderabad
◊ Innovative engagement program launched in the Andhra Pradesh region targeting
the mechanics and technicians eductaing them about the latest in lubricant
technology and Mobil 1 products -- inside a custom made mobile classroom!
40. 8
Amira Rice
◊ Another globally admired and respected premium rice brand. Series of interesting
and engaging events such as a cooker y competition, wet sampling and fun games
on location!
42. 9.1
SHARP (Northern India)
◊ The absolute transformation of a retail space into a brand experience! This is one
of the series of Sharp Brand Experience Zones that we are creating in the DelhiNCR region giving customers a real life experience of how Sharp can revolutionize
their lives!
44. 9.2
SHARP (Central India)
◊ The absolute transformation of a retail space into a brand experience! This is one
of the series of Sharp Brand Experience Zones that we are creating in the DelhiNCR region giving customers a real life experience of how Sharp can revolutionize
their lives!
46. 10
Axis Premier League
◊ A mini version of Indian Premier League created for Axis Bank employees. The
grand spor ting event was executed from star t to end including selection trials in
various cities, zonal matches and the finals.
49. 11
Titan Fastrack
◊ In line with Fastrack’s theme “Move On” this activity was an innovative way to
enage the younger generation on the Valentine’s Day. The activity went around the
town asking boys and girls their ‘Move On’ experiences! Fun and effective!
52. 12
UNIKID Fashion Week
◊ UNIKID, an international kids fashion brand, needed help connecting with the kids
(and their parents!). This is us creating a Kids’ Fashion Show competition which
was a massive hit in Delhi NCR.
UNIKID
Fashion Week
56. 14
ASUS
◊ Asus needed to bond with its target market. In needed to be more ‘Indian’ so to
speak. So we did a series of interesting mall activities for them to give them a
more ‘with-the-masses’ identity.
58. 15
SanDisk
◊ SanDisk needed to let people know that it makes more than just memory cards.
And what better way to tell them than to actually ‘show’ them their stuff along with
other fun games and prizes!
60. 16
Honda
◊ Honda wanted to lose the image of being sedated in the Indian market. So we
decided to take their new version of Unicorn to the masses instead of the masses
having to come to Honda!
62. 17
TOSHIBA
◊ A part of a range of mall activities we did for this leading Japanese electronics
brand. The enthusiasm of the crowds depicts the thumping success of the event!
64. 18
adidas
◊ The theme for this activity was the adidas tag line “Impossible is Nothing”. Our
people dressed in spor ts gear went around asking people and telling them why
impossible really is nothing!
66. 19
Reliance Digital
◊ They say strike when the iron is hot! When the Akshay Kumar blockbuster Singh is
King was red hot, that’s when we launched this activity to enhance the brand image
of Reliance Digital stores across town and needless to say the crowds were drawn
to it by the dozens!
68. 20
BRITANNIA
◊ A series of activities and events launched to promote the Britannia Cheese and
other Cheese related variants. The photos that follow are of the final grand finale
event to conclude the festivities.
70. 21
Tilda Rice
◊ One of the world’s largest and most loved premium rice brand.
◊ Nationwide campaign including opening events, mall activities, wet sampling and
brand experience zones.
74. 22
Coca-Cola Mir Iqbal Hussain Trophy
◊ Country’s largest sub-junior football tournament by All India Football federation,
sponsored by Coca-Cola, spanning the far thest and most remote corners of the
nation.
◊ This included conducting city-level, regional, zonal level and the national finals.
77. 23
iNurture
◊ iNur ture, a leading educational institute based out of Bangalore wanted a digital
campaign for their admissions season. We made a microsite for them, ran a Google
campaign, a Facebook campaign and many banner ad campaigns. The campaign
was a great success with more than a thousand leads in less than a month!
81. 25
Template Tailor
(www.templatetailor.co.uk)
◊ A London based template design firm that par tnered with us for their technical
as well as design requirements outsourcing British clients to us for executing the
design, development and adaptation of various types of web templates.
82.
83. 26
OrbitWheel Website
◊ Web-Store rework and redesign for one of Australia’s pioneer Inline Skates
manufacturing company Orbitwheel. This included creating a prefect digital
brand image and execution of the front-end and back-end design and software
framework.