1. | [Presentation title] | [Client Name] | [Date]1
Economic Indicators
Last update 13.09.2013

2. | Economic Indicators |2
Economic Outlook Monthly Overview – September 2013
Europe:
• Consensus September GDP forecast for WE rose from -0,1% to 0,0% for 2013 and from 1,1%
to 1,3% for 2014.
• Both, the EU industrial confidence and the consumer confidence indicator improved in August.
• The IFO Business Climate index for Germany rose again in August. Both, the assessments of
the current business situation as well as the six-months business outlook are more positive
than last month.
• The Eurozone finally exited recession in Q2 and latest indicators suggest that the recovery
could be maintained over the coming months.
US:
• Consensus September GDP forecast for the US improved from 1,5% to 1,6% for 2013 and from
2,6% to 2,7% for 2014.
• A small uptick in the 2013 and 2014 GDP outlook was based on the 2nd release of the Q2
national accounts. The report showed an upside revision to the initial GDP outturn of 1,7% to
2,5% growth, more than double the first quarter’s 1,1% pace.
Japan:
• The September GDP growth forecast for Japan remained on 1,9% for 2013 and improved from
1,5% to 1,7% for 2014.
• Q2 GDP indicated that a solid economic recovery is taking hold.

3. 3 | Economic Indicators |
Eurostat Data

4. | Economic Indicators |4
Economic Indicators – GDP EU 27
Source: Eurostat Sep 13
-5
-4
-3
-2
-1
0
1
2
3
4
'07Q1
'08Q1
'09Q1
'10Q1
'11Q1
12Q1
13Q1
%
GDP for the EU 27 countries at constant prices quarter vs. same quarter of last year

5. | Economic Indicators |5
Economic Indicators – GDP EU 27
Source: Eurostat Sep 13
-2,5
-2
-1,5
-1
-0,5
0
0,5
1
'07Q1
'08Q1
'09Q1
'10Q1
'11Q1
12Q1
13Q1
%
GDP for the EU 27 countries at constant prices quarter on quarter

6. | Economic Indicators |6
Economic Indicators –EU 27 Consumer Price Index
Source: Eurostat Aug 13
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
08/1
09/1
10/1
11/1
12/1
13/1
1,7
%
The harmonized index of consumer prices is the result of the collaboration
between Eurostat and National Statistical Institutes of the Member States.

7. | Economic Indicators |7
Economic Indicators – ECB interest rate
Source: ECB, FED Sep 13
-0,5
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
Jan08
July08
Jan09
Jul.09
Jan10
Jul.10
Jan11
July11
Jan12
Jul.12
Jan13
Jul.13
%
ECB short-term rate
Eurozone inflation
FED rate

8. | Economic Indicators |8
Economic Indicators –EU 27 Unemployment Rate
Source: Eurostat Sep 13
10,9
6
7
8
9
10
11
12
Jan08
Jan09
Jan10
Jan11
Jan12
Jan13
%
Unemployment rate for EU 27 countries

9. | Economic Indicators |9
Economic Indicators – Industrial Confidence Ind EU
Source: Eurostat Aug 13
-40
-35
-30
-25
-20
-15
-10
-5
0
5
10
Jan06
Jan07
Jan08
Jan09
Jan10
Jan11
Jan12
Jan13
Jan14
Industrial confidence within EU 27 improved again considerably in August.
The Industrial Confidence Indicator is the arithmetic average of the answers to the
questions on production expectations, order books and stocks.

10. | Economic Indicators |10
Economic Indicators – Consumer Confidence Ind EU
Source: Eurostat Sep 13
Consumer Confidence within EU 27 improved again in August.
-35
-30
-25
-20
-15
-10
-5
0
Jan06
Jan07
Jan08
Jan09
Jan10
Jan11
Jan12
Jan13
Jan14
The Consumer Confidence Indicator is the arithmetic average of the answers to the questions
on the financial situation of households and general economic situation (past and future)
together with that on the advisability of making major purchases.

11. | Economic Indicators |11
Economic Indicators – Capacity Utilization
in Manufacturing Industry in % - EU 27
Source: Eurostat Aug 13
60
65
70
75
80
85
04Q1
05Q1
06Q1
07Q1
08Q1
09Q1
10Q1
11Q1
12Q1
13Q1
78,9
%
The capacity utilization in manufacturing industry gives the level of capacity utilization
in percent, as assessed by managers in manufacturing industry.

12. | Economic Indicators |12
Ifo Data

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Economic Indicators – IFO World Economic Climate
Source: IFO Aug 13
The Ifo World Economic climate fell slightly in Q3 2013
This indicator is being updated on a quarterly basis.

14. | Economic Indicators |14
Economic Indicators – IFO European Economic Climate
Source: IFO Aug 13
The economic climate for Europe brightened slightly in Q3 2013.
This indicator is being updated on a quarterly basis.

15. | Economic Indicators |15
Economic Indicators – IFO NA Economic Climate
Source: IFO Aug 13
This indicator is being updated on a quarterly basis.

16. | Economic Indicators |16
Economic Indicators – GDP Forecast Euro Area
Source: IFO June 13

17. | Economic Indicators |17
Economic Indicators – GDP Forecast Germany
Source: IFO June 13

18. | Economic Indicators |18
Economic Indicators – Exchange rate $ vs €
Source: IFO June 13

19. | Economic Indicators |19
Economic Indicators –
Ifo business situation and 6 month expectations
Source: IFO Sep 13
75
80
85
90
95
100
105
110
115
Jan08
Jan09
Jan10
Jan11
Jan12
Jan13
80
85
90
95
100
105
110
115
120
125
Jan08
Jan09
Jan10
Jan11
Jan12
Jan13
Business situation 6 months expectations
The IFO-Institut für Wirtschaftsforschung business situation index shows the current evaluation of the
economic situation, while the 6 month expectations index shows the expectations of the companies for the next
6 months. Over 7000 companies are being interviewed.
The Ifo Business Climate Index for Germany continued to rise. Both, the assessments of the
current business situation and the expectations for the coming six months are more positive
than last month. The German economy moved up a gear.

20. | Economic Indicators |20
Economic Indicators – IFO Assessment of Current
Business Situation
Source: IFO Sep 13
The Ifo Business Climate Index for Germany continued to rise. Both, the assessments of the
current business situation and the expectations for the coming six months are more positive
than last month. The German economy moved up a gear.

21. | Economic Indicators |21
Economic Indicators – IFO business climate index
printing industry
Source: IFO Sep 13, bundesverband druck und medien
-60
-50
-40
-30
-20
-10
0
10
20
Jan08
Jan09
Jan10
Jan11
Jan12
Jan13
Jan14
The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is
based on a monthly representative questionnaire to 300 German printers.
The business climate within the printing industry improved slightly to -8 in August.

22. | Economic Indicators |22
Economic Indicators – IFO business climate index
printing industry
The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is
based on a monthly representative questionnaire to 300 German printers.
Business Development at German Printers – August 2013:
 The assessment of the current business situation in the printing
industry improved compared to the last month to now -12%, which is
slightly worse than in the same month of last year.
 The business climate – an indicator for the development in
the next quarter – improved slightly to now -8%.
 The business expectations for the coming 6 months worsened by
10%points to now -3%. In the same month of last year expectations
were still positive at +8%.
Source: IFO Sep 13, bundesverband druck und medien

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Zenith Data

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Advertising Growth – Zenith 6/13 Press release
Source: Zenith 6/13
Executive summary: Advertising Expenditure Forecast June 2013
• Global ad expenditure to grow 3,5% in 2013, down from 3,9% forecast in Q1
due to continuing recession in the Eurozone and security concerns in South Korea.
5,1% are being forecast for 2014 and 5,8% for 2015.
• Growth will be led by the Rising markets (av. growth of 8,6% per year)
while Mature markets will grow at an average of 2,8%.
• US remains biggest contributor of new ad dollars to the global ad market followed
by China, Argentina, Indonesia and Russia
• Internet is still the fastest growing medium by some distance, mobile advertising
has now truly taken off and is growing five times faster than desktop internet.
• Advertising in printed newspapers and magazines will continue to shrink at an
average of 2-3% a year.

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Advertising Growth – Zenith 6/13 Press release
Source: ZenithOptimedia 6/13

26. | Economic Indicators |26
Advertising Growth – Zenith 6/13 Press release
Source: ZenithOptimedia 6/13

27. | Economic Indicators |27
Advertising Growth – Zenith 6/13 Press release
Source: ZenithOptimedia 6/13

28. | Economic Indicators |28
Advertising Growth – Zenith 6/13 Press release
Source: ZenithOptimedia 6/13