53. COMPANY STRUCTURE Nike’s mission statement is: Nike aims to lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike Its vision statement is: “To bring inspiration and innovation to every athlete in the world” (If you have a body, you are an athlete)
71. The company will continue to implement its corporate projects and programmes to suit the demand and social needs of its worldwide customers.
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73. R&D The research and development (R&D) centre's role is to identify the physiological needs of athletes Nike spends a lot out of its revenue into R & D of new products and designs to constantly stay ahead of the competition.
74. NIKE STRATEGIES Segmentation Strategy: High, medium and low income levels that can be clubbed with here lifestyles of high, medium and low end customers. Target Market: The company has targeted the market of high-end, high income level between the age of 16-55
75. NIKE STRATEGIES Marketing Strategy: Nike focuses all of their attention on the Athlete, but delivers much more than shoes; they deliver all the surrounding products that the Athlete needs for experience. It is part and parcel of what makes Nike such a great consumer-focused brand. Organizational Strategy: With over 35,000 employees worldwide, the company was organized into departments by both geographic divisions and product categories, which created overlapping management responsibilities and a fluid leadership structure
76. NIKE STRATEGIES Advertising strategy: The company focuses its marketing on celebrity endorsement, i.e. athletes in basketball, golf, soccer, and tennis. Lately, Nike has also began to sponsor big sporting events so as to create huge awareness and brand following
77. FUTURE PLAN Nike expects to Increase its future orders for delivery. Nike will continue to focus their resources on those investments that drive sustainable and profitable growth. The Company announced plans to grow the NIKE Brand in all six of its geographies the Company outlined plans to open approximately 250-300 new NIKE-branded stores worldwide over the next five years Increasing dividends within a target calendar year payout range of 25-35% of trailing four quarter earnings per share Nike expected to have Return on Invested Capital of 25%
78. Our Recommendation Improve its marketing plan including advertising. SIMPLFY ITS WEB SITE Focus on setting up a reliable Information system Nike should focus more on its labor working conditions and wages Increase its market share in the middle-east. Increase its acquisition due to increasing the threat from adidas and rebook merger.
