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TRANSPORTATION +
   MOVEMENT

         LIVEABLE
         STREETS




   SLOWTECH   WANDERLUST
social space at the street level
     LIVEABLE        redefining community behavior
     STREETS     social interaction in urban environments
                         social harm done by traffic




SOCIAL STREET   PEDESTRIAN CUE          ACTIVATING UNUSED SPACE
“transit downtime”
  WANDERLUST          memory and self expression
                  approachable identity and way finding
                        exploration and delight




AUDIBLE COLOR   AROMASTAGRAM           DRIFT APP
motivation to move
                      complement rather than replace
    SLOWTECH          subtle vs. disruptive interactions
                 how devices shape our relationships to time,
                            emotion and energy




NEARFIELD TECH   DATA TO MEMENTO          SKYWALK
TRANSPORTATION
FOR THE SAKE OF
  EXPLORATION
TRAVEL IS THE ONLY
THING YOU BUY THAT
 MAKES YOU RICHER
Urban, Pedestrian mobility

    Shared Adventure

    “Transit downtime”

       Placemaking

  Wayfinding/Navigation

Exploration/Wonder/Delight

    Motivation to move
WHEREVER YOU ARE
  BE ALL THERE
    ( identifying the user )
MORE
LESS
wondering wanderer   authentic city adventurer   wanna-be woodsman
voted most likely to: Host a picnic in the
park near their house
tech saavy: basic understanding and
frequent use
can survive without tech for: the afternoon




most likely to: attend a weekend festival an
hour outside the city
tech saavy: skilled and frequent user
can survive without tech: an hour




most likely to: take weekend camping trip (car)
tech saavy: knowledgeable but not dependant
can survive without tech: for the weekend
WHAT THEY HAVE IN
    COMMON
                MILLENIALS

            SMART PHONE USERS

  DISPOSABLE INCOME FOR LEISURE ACTIVITIES
             ON REGULAR BASIS

      CITY - DWELLER BUT ENJOY NATURE

   FEEL COMPELLED TO SHARE ADVENTURES
          THROUGH SOCIAL MEDIA

     LOVE/HATE RELATIONSHIP WITH TECH

    PURCHASING DECISION BASED AROUND
     CULTURAL IDEOLOGY MORE SO THAN
           FEATURES/BENEFITS
Lewis Mumford on the rural-urban relationship:

   “Every phase of life in the countryside contributes to the existence
    of cities. What the shepherd, the woodman, and the miner know,
 becomes transformed and ‘etherealized’ through the city into durable
   elements in the human heritage: the textiles and butter of one, the
  moats and dams and wooden pipes and lathes of another, the metals
 and jewels of the third, are finally converted into instruments of urban
living: underpinning the city’s economic existence, contributing art and
wisdom to its daily routine. Within the city the essence of each type of
            soil and labor and economic goal is concentrated...

 thus arise greater possibilities for interchange and for
  new combinations not given in the isolation of their
                    original habitats.”

                      The Culture of Cities, 1938
TRENDSCRAPE
       Glamping                  Data to Memento
  (Glamorous Camping)
                                 NearField Comm.
        Wanderlust
                                    SlowTech
   Rural-Urban Synergy
                                   Guerilla Social
Movement and relationships    (flashmob/social bomb)
to time, emotion and energy
                                 Soft Goods with
    Urban exploration            embedded tech

 Return to Craftsmanship      Location bookmarking

  Personal Broadcasting
URBAN
ADVENTURE
     GEAR
DIY/DUAL PURPOSE




EVERPURSE
GLAMPING
POTENTIAL EXPERTS/USERS

Alite - makes going outside simple
DMBA team - Experience Studio on Glamping
Topic Studio: In Motion

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Topic Studio: In Motion

  • 1.
  • 2. TRANSPORTATION + MOVEMENT LIVEABLE STREETS SLOWTECH WANDERLUST
  • 3. social space at the street level LIVEABLE redefining community behavior STREETS social interaction in urban environments social harm done by traffic SOCIAL STREET PEDESTRIAN CUE ACTIVATING UNUSED SPACE
  • 4. “transit downtime” WANDERLUST memory and self expression approachable identity and way finding exploration and delight AUDIBLE COLOR AROMASTAGRAM DRIFT APP
  • 5. motivation to move complement rather than replace SLOWTECH subtle vs. disruptive interactions how devices shape our relationships to time, emotion and energy NEARFIELD TECH DATA TO MEMENTO SKYWALK
  • 7. TRAVEL IS THE ONLY THING YOU BUY THAT MAKES YOU RICHER
  • 8. Urban, Pedestrian mobility Shared Adventure “Transit downtime” Placemaking Wayfinding/Navigation Exploration/Wonder/Delight Motivation to move
  • 9. WHEREVER YOU ARE BE ALL THERE ( identifying the user )
  • 10. MORE
  • 11. LESS
  • 12. wondering wanderer authentic city adventurer wanna-be woodsman
  • 13. voted most likely to: Host a picnic in the park near their house tech saavy: basic understanding and frequent use can survive without tech for: the afternoon most likely to: attend a weekend festival an hour outside the city tech saavy: skilled and frequent user can survive without tech: an hour most likely to: take weekend camping trip (car) tech saavy: knowledgeable but not dependant can survive without tech: for the weekend
  • 14. WHAT THEY HAVE IN COMMON MILLENIALS SMART PHONE USERS DISPOSABLE INCOME FOR LEISURE ACTIVITIES ON REGULAR BASIS CITY - DWELLER BUT ENJOY NATURE FEEL COMPELLED TO SHARE ADVENTURES THROUGH SOCIAL MEDIA LOVE/HATE RELATIONSHIP WITH TECH PURCHASING DECISION BASED AROUND CULTURAL IDEOLOGY MORE SO THAN FEATURES/BENEFITS
  • 15. Lewis Mumford on the rural-urban relationship: “Every phase of life in the countryside contributes to the existence of cities. What the shepherd, the woodman, and the miner know, becomes transformed and ‘etherealized’ through the city into durable elements in the human heritage: the textiles and butter of one, the moats and dams and wooden pipes and lathes of another, the metals and jewels of the third, are finally converted into instruments of urban living: underpinning the city’s economic existence, contributing art and wisdom to its daily routine. Within the city the essence of each type of soil and labor and economic goal is concentrated... thus arise greater possibilities for interchange and for new combinations not given in the isolation of their original habitats.” The Culture of Cities, 1938
  • 16. TRENDSCRAPE Glamping Data to Memento (Glamorous Camping) NearField Comm. Wanderlust SlowTech Rural-Urban Synergy Guerilla Social Movement and relationships (flashmob/social bomb) to time, emotion and energy Soft Goods with Urban exploration embedded tech Return to Craftsmanship Location bookmarking Personal Broadcasting
  • 20. POTENTIAL EXPERTS/USERS Alite - makes going outside simple DMBA team - Experience Studio on Glamping