10 things you shouldn't do on Facebook if you're using it for business.

1. TOP 10
FACEBOOK MISTAKES

2. MISTAKE #1: POSTING TOO FREQUENTLY
Find the right balance with Facebook. While
more updates are common on Twitter, it
doesn’t always fly on Facebook.

3. MISTAKE #2: DELETING NEGATIVE COMMENTS
People value their right to speak on Facebook.
Don’t delete comments or you risk escalated
retaliation. Engage people instead.

4. MISTAKE #3: NOT ACTIVELY PARTICIPATING
Be active, respond, share and interact.

5. MISTAKE #4: CONTEST RULES IGNORANCE
They have stringent rules…
know them before you start a contest.

6. MISTAKE #5: VANILLA-ONLY UPDATES
Don’t be vanilla all the time.
Give your readers something
new and interesting.
Text, links to audio, provide
videos, images and more.

7. MISTAKE #6: PRIVATE MESSAGE
PROMOTIONS
Eek! Using private
messaging to send
commercial messages on
Facebook is a no no and
can be seen as spam.

8. MISTAKE #7: NOT SHARING CONTENT
Sharing is caring. It also
creates goodwill and
enlightens your own
audience, so do it
readily.

9. MISTAKE #8: POOR DESIGN
First impressions are important.
Take the time to create yours.

10. MISTAKE #9: IGNORING FACEBOOK INSIGHTS
Facebook provides a wealth of analytics data for your
Facebook Page. Study and improve your game plan.

11. MISTAKE #10: OBSESSION WITH LIKES
Likes are good, but the
number of Likes isn’t equal
to ones success. Focus on
results instead.

12. READY TO STEP UP YOUR SOCIAL MEDIA?
 Stop by Sarkemedia.com to grab a
free report on Facebook marketing
mistakes