Video marketing mistakes to avoid. Stop by sarkemedia.com and grab the free report that goes with this slidedeck. You'll find it in the Likeables section.
2. M I S TA K E # 1 : R E LY I N G O N A
VIRAL HIT
While a viral hit would be nice, it’s not the norm
for YouTube users. Video Marketing takes more
than just one video.
3. MISTAKE #2: NO CHANNEL
Create a channel and build an audience that
comes back for more and more.
4. MISTAKE #3: GETTING
TOO FANCY
You don’t need a
fancy video with
all kinds of
special effects to
be successful.
Sometimes
simple is better.
5. M I S TA K E # 4: E QU I P M E N T
WO E S
Work with what you have.
Worrying too much about
equipment will keep you from
doing what you want to
do…which is making great
videos.
6. MISTAKE #5: NOT KNOWING
YOUR AUDIENCE
Get to know your
audience and then
deliver what
they’re looking for.
7. M I S TA K E # 6: E X P E C T I N G FA S T
R E S U LT S
Give yourself at least 6 months of consistent effort and
improvement to see your audience start to grow.
8. MISTAKE #7: NO CALL -TO-
ACTION
All your content needs
a call-to-action,
including your videos.
9. MISTAKE #8: NOT
SPENDING MONEY
Don’t go into debt,
but do invest your
profits into
improving your video
marketing. Wise
investment will go a
long way.
10. MISTAKE #9: NOT
TRACKING
Read and learn from your video analytics.
11. MISTAKE #10: NOT
PROMOTING
Don’t expect YouTube or any video site to
make your video popular. You’ve got to get out
there and promote it yourself.
12. R E A DY F O R V I D E O M A R K E T I N G
SUCCESS?
[ Visit Sarkemedia.com and click
the likables section. There you’ll
find the free downloads that go
with this slidedeck. Enjoy!