Want to improve your content marketing? This short slide deck will help you generate ideas to improve your content and get better results. Remember to subscribe to the newsletter to get even better results.

1. Why your Content Marketing
needs to thaw out and get
results.
Presented By Sarah Arrow
www.SarahArrow.co.uk

2. #1: Establish Your Credibility
Quality content is the key to
establish your credibility
with your target audience.
It allows you to showcase
your expertise, knowledge
and commitment to your
ideal customer, the people
you are trying to help.

3. #2: Deepen Your Business
Relationships
Not only does quality content
help you attract and gain
trust with new prospects, it
helps deepen that trust with
your existing prospects and
customers.

4. #3: Plan Your Topics Ahead of Time
Content planning always
makes content creation
much easier.
Brainstorm and plan your
topics ahead of time, so
you can zoom through the
creation phrase.

5. #4: Think Multimedia
Think outside the box with
your content.
Create videos, take photos
and design graphics.
Give out templates,
spreadsheets, worksheets,
mindmaps, flowcharts and
checklists.

6. #5: Try Product-Focused Content
If you want to sell products,
creating content about
products can help you
achieve the conversions
you’re looking for.
Think product reviews,
comparisons and
demonstrations.

7. Tip #6: Don’t Do It All Yourself
Nobody ever said you had
to create all your own
content.
Hire ghostwriters, guest
writers, use PLR, share
other people’s videos and
more.

8. #7: Keep a Notepad
Always keep a notepad
handy for whenever content
ideas strike. Keeping a
running list of ideas will
make your content planning
much easier.

9. #8: Add Credibility
Your readers like to see
that you know what you’re
talking about. Add
statistics, quotes and
references to your content
readily.

10. #9: Use Visual Appeal
You can have the greatest
content ever, but if it doesn’t
have visual appeal, you’ll lose
your audience immediately.
Use subheadlines, short
paragraphs, bullet points,
images and anything that will
grab and keep your reader’s
attention.

11. #10: Publish often
For best results, publish
content regularly. Satisfy
your audience’s need for
great content.

12. Ready to Get Better Content
Marketing Results?
Subscribe to the Zero to Blogger
newsletter for 7 daily blog
boosters and then a weekly update
on getting better results with your
content.
www.SarahArrow.co.uk