Video Marketing your business is easier using You Tube, in the slideshare presentation we look at the advantages of using You Tube, and the reasons why you should have a video or two there videobloggingprotips.com

1. Video
Marketing
with
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2. Why YouTube?
• YouTube is the 2nd most popular search
engine behind Google
• Most popular video platform
• Estimated 3,000,000,000 views daily

3. Why YouTube?
• Quick search engine results

4. Why Videos?
• Provide value to your subscribers
• Demonstrate how to use your product
• Show insider peeks into your sites
• Review an affiliate product
• Introduce case studies

5. Why Videos?
• Help boost a product launch
• Increase the value of your product, service
or website
• Build a community

6. Step 1: Create YouTube
Account
• Follow the “Create Account” link on the
YouTube website

7. Step 2: Understanding
YouTube
• YouTube is a community
• Get people to watch your videos
• It’s better to get 100 people who will
buy rather than 5,000 people who
just watch

8. Step 2: Understanding
YouTube
• What keywords are your audience using?
• Create videos with those keywords in mind
• Use keywords in titles & descriptions

9. Step 2: Understanding
YouTube
• For example

10. Step 3: Analyze
Competition
• What location do you want to analyze?
• Input a search keyword

11. Step 3: Analyze
Competition
• View the results

12. Step 3: Analyze
Competition
• Use your exact keyword phrase for best
search results
• Multiple uses of 1 keyword will not bring
top search results

13. Step 3: Analyze
Competition
• Select the top video from your results &
click the stats button

14. Step 3: Analyze
Competition
• Select the top video from your results &
click the stats button
• These stats show your competitor’s growth
in popularity, number of comments &
number of ratings

15. Step 3: Analyze
Competition

16. Step 3: Analyze
Competition
• You can also see the number of referrals

17. Step 3: Analyze
Competition
• View the age & gender demographics &
geographical location

18. Step 4: Optimize Your
Video
• Maximum video requirements
– 2 GB in size
– 15 minutes in length
• Supports these video formats:
.mov, most .mpegs, .avi, .wmv, .flv

19. Step 4: Optimize Your
Video
• Begin title with keyword phrase you want
to rank for
• Always place your URL first in the
description box

20. Step 4: Optimize Your
Video
• Your description should be clear & concise
• Use highly relevant tags
– If using two-word tags, connect them with a
hyphen
– For example, “christmas-decorations”
• Include related keywords

21. Step 4: Optimize Your
Video
• Upload video & select “Public” in the
privacy settings
• Select best category
• Share option – connect with Twitter
but NOT Facebook

22. Step 5: Create a
Marketing Strategy
• Create more videos based on target
keyword phrases
• Set a goal
– What do you want to accomplish?
– How much time can you spend each
week?

23. Step 5: Create a
Marketing Strategy
• Choose a single purpose for each video
– Demonstrate a product
– Sell the product
– Entertain the viewer
– Add value to your blog posts

24. Step 5: Create a
Marketing Strategy
• Use repetition
– Same fonts, colors, graphics, music all help
establish your brand
• Share & promote your videos
– Write a blog post
– Share link via social media
– Share on forums or mastermind groups

25. Step 5: Create a
Marketing Strategy
• Calls to action
– Include one in each video
– Create a sense of urgency
– Make it easy to understand
– Ask others to share it
– Recruit affiliates & social media
followers to help spread the word

26. Tips for Improved
Success
• Keep the format & look of each video
similar
• Specialize on one area of your niche
• Keep it simple – it’s all about connection
• Put your URL & call to action as last frame
of each video
– Let it show for a minimum of 15 seconds

27. You can subscribe for more info
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