Presentation by Anne Adrian and Sarah Baughman on Social Media basics for Extension Agents at the Virginia Cooperative Extension In-Service on March 20,2012

1. Social Media 101
Sarah Baughman, Ph.D. and Anne Adrian, Ph.D.
Virginia Cooperative Extension Professional Development
March 20, 2012

2. Talk to us!
(#VCE2012)
Who is using social media?
Why are you using or not using social media?
What are your fears?
What do you perceive as the benefits?

3. Which tools
What is social media? do you not
recognize?
Which tools
have you
heard of, but
do not know
what they
are?

4. Should you be using social media?
Americans using social networks increased from 24%
in 2008 to 51% in 2012
Facebook 800+ million
~42% of U.S. adults are active

5. Should you be using social media?
106+ million Twitter accounts
17 million Americans, 87% are aware
33% of monthly users are 25 to 34 years old
53% are “lurkers”-read but don’t post

6. Extension Social Network Users

7. Farmers’ Use of Technology
Get information to where the audience is:
Farmers smartphone ownership
2009: 3%
2010: 10%
2011: 41%
Trend is moving upward;
what will 2012 be?
http://connect.ksre.ksu.edu/p32157833/?l
auncher=false&fcsContent=true&pbMode
=normal

8. Consider that
there have been
60,000 downloads on
Four Farm Progress
Apps and have had
1.7 million page views on
apps.

9. A Consideration
Roughly 52% of the
world's population is
under 30. How do we
harness and connect
young adults?

10. What's trending?
Curation
Collecting, filtering and making sense of information
and putting findings into context
Examples
Scoop.it Summify
Pinterest Blogging
Google Plus Others

11. What's trending?
Google+
90 million users,
Prediction 400 million by Dec 2012
Pinterest
Over 4 million users 1.5 use every day 14 minutes daily
women, 25-54 years old, Midwestern
Sends more traffic referrals than G+, close to Twitter and
Google

12. Mobile and Social
Mobile Social Networking
App audience grew 126%
to 42.3 Million users in
the past year.
38% of Americans own a
smartphone. An average
of 35 apps installed.
40% of tablet and
smartphone owners
use them while watching
TV.

13. What are the benefits of social media?

14. What are the benefits of social media?
• Not only about scale
• Reaching new audiences
• Reaching existing audiences in new, engaging ways
• Building relationships with new and existing clientele
• Building personal learning networks
• Rapid response to emerging situations
• Increasing marketing possibilities

15. How are others in Extension using social media?
Leads to calls
from local
reporters
County Agents
appreciate the
ability to curate
content
Posting allows
sharing of links

16. Mindset change from Extension

20. Livestock Poultry Environment
Learning Center
Twitter
#ManureMonday
started by @LPELC
Reach:
12,000-15,000 Twitter
accounts

27. Slideshare
YouTube
Flickr
Tumblr

28. Effective Principles for
using social media
1. Set goals for your social media activities. Why are you using and to
what end?
2. Be honest about who you are.
3. Listen, this is how Extension will know
4. what information people want.
5. Take an active role.
6. Don't look at it as another duty. Others are
7. finding ways to use new tools, we should too.
8. Surround yourself with people who will risk trying new things.

29. What is Extension's role?
"to help people think critically, interpret, analyze and apply
information they gather from all of the different platforms."
- Eli Sagor, Extension Specialist and Forester, University of Minnesota
How?
Using available free tools to do our work better.
Social media helps make our content more discoverable.

31. Resources
• Check out www.learn.extension.org for
professional development session on
social media

32. Contact Information
Anne Adrian Sarah Baughman
@aafromaa @programeval
https://profiles.google.com/aafromaa Gplus.to/SarahBaughman
aadrian@extension.org 540-231-7142
baughman@vt.edu

33. Photo Credits
• http://www.flickr.com/photos/12023825@N04/2898021822/
• http://www.geek.com/wp-content/uploads/2012/02/social_media_donut.jpg
• https://www.facebook.com/photo.php?fbid=10150201140291135&set=pu.5454
3936134&type=1&theater
• http://www.flickr.com/photos/ricephotos/6758964689/
• http://www.flickr.com/photos/yourdon/3599753183/
• http://www.flickr.com/photos/62693815@N03/6277337422/
• http://media.photobucket.com/image/question%20mark/osama21/question-
mark.jpg?o=14