Employees are the key ingredient in the social era. Companies must fundamentally rethink how they connect with their customers, and employees play a critical role in making those connections.
Your customers expect you to have real conversations with them as part of their experience with your brand- to share information, knowledge, expertise, even inspiration. So how do you empower your employees to communicate with your audience in a meaningful way?
In this presentation, you'll learn:
- Top brands that have already harnessed the power that lies within their workforce
- How to train and scale employees evangelists to build long-term relationships with your customers
- How to use technology to power your advocates
24. Tools & Technology: SocialChorus
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Develop Advocate strategy
Identify brand‟s best employee advocates
based on:
– Social media savvy & influence
– Position within company hierarchy
– Departments
– Location
Make it easy for advocates:
– How, why & when they should
communicate
– SocialChorus Platform training
Make it easy to see success: custom
analysis of program performance, broken
down by:
– Individual advocates
– # of endorsements
– Social channels
– Time period
– Top advocate content
Continual optimization
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RISK: Dell witnessed reduction in employee social media incidents after trainingACTIVATION: Certified Dell employees were activated to create powerful customer driven programs