This presentation forms part of the “Developing your academic web presence (for PhDs & Postdocs)” workshop I presented. Extended from the shorter "Managing your online presence (for postgrads)" (available here: http://www.slideshare.net/SarahG_SS/managing-your-online-presence-for-postgrads), it provides an overview of some of the advantages and disadvantages of having an online presence in our digital world. What your online presence can be made up of and the image you project online (and might not be aware of) were covered. A few tips on setting up, managing and monitoring online presence that can help kick-start your online image were included. This introductory workshop is suitable for postgraduate students of any level but was geared towards PhDs and postdocs specifically.
6. Your Online Presence
Juggling the personal and professional aspects of
your life online
Personal Academic Personal Academic Personal + Academic
?
7. Your Online Presence
Building into a digital (networked) you!
What is your purpose in having/expanding your
online presence?
What is your strategy to achieve an appropriate
online presence?
8. Why should you care?
7 out of 10 people who use the internet have
searched for information about other people
(Pew study results available at: http://pewinternet.org/)
(From: Google y la reputación en línea del usuario; available at:
http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)
9. Advantages
Project the image of yourself online that best
represents you
(both personal and professional aspects of your life)
Showcase your talents (e.g. writing – blog)
Build up a (academic) network
Be aware of what is online about you
Comment, connect and engage
10. Disadvantages
Juggling the personal and professional aspects of
your life online
No/limited control of what others post about you
Risks of your work being available (online) –
potential plagiarism
Potential legal implications of what you post
14. What is your
digital footprint?
The content you
create
The content
created about
you
What is your
digital shadow?
Photo by: Sarah Goodier
15. What can you do?
Know what information (both footprint and shadow)
is out there
Take control!
Control your footprint
Minimise your shadow
Am I making an
impact?
Can I be found
online?
16. Consider
• What do you want your digital footprint to look like?
• What kind of online presence do you want?
• What do you have time to
What do I want?
manage effectively? What can I
realistically
achieve?
17. 1) Plan
Consider how you want to appear online
Think about what you would like a recruiter/potential
employer to find out about you
Think about what you could add to your online
presence to enhance your online image
18. 2) Monitor
Regular Google searches
On-going Google alerts of your name
Measure your digital footprint
19. 3) Maintain & Update
Keep your profile(s) up to date
Add new qualifications/projects/research interests as
they come up
If you are no longer using an online profile, consider
closing it/deleting it
20. Tips
Think before you post…
Be aware of your privacy settings!
Even with privacy settings in place, be aware of what
you are posting online (it may be reposted/made
public)
21. Tips
Separate your personal and professional online
presence (as far as possible)
If you are sharing your research online (e.g. blogging
about your research project) – be aware that it is
unpublished work (i.e. not published in a journal)
Check with your supervisor/PI if you CAN share your
work.
22. Tips
If you want to expand your general online presence:
Flickr:
http://www.flickr.com/photos/qthomasbower/sets/72157620491166291/detail/
23. Tips
If you want to expand your professional online
presence:
Academia.edu:
http://uct.academia.edu/LauraCzerniewicz
24. Tips
If you want to expand your professional online
presence:
Google Scholar:
26. Tips
If you want to expand your professional online
presence (increase visibility of your publications):
Share the research outputs that you can:
Improving the availability of your outputs
Is my research
making an impact?
Click here for Can it be found online?
full text access!
27. Share the research outputs
that you can
Check out Sherpa Romeo for publisher archiving
policies (http://www.sherpa.ac.uk/romeo/)
28. Share the research outputs
that you can
Archive!
in repositories
In subject portals
Is my research
making an impact?
Click here for Can it be found online?
full text access!
33. Tips
If you want to expand your professional online
presence (increase visibility of your publications):
Publish in Open Access Journals:
Improving the availability of your outputs
Is my research
making an impact?
Click here for Can it be found online?
full text access!
35. Publish in open access journals
http://www.accord.org.za/publications/ajcr
36. Publish in open access journals
http://globalmedia.journals.ac.za/pub
37. Publish in open access journals
http://www.sajim.co.za/index.php/SAJIM
38. Tips
If you want to expand your professional online
presence:
Communicating & connecting:
• Social bookmarking
– Share links relevant to your subject
(blogs, news articles, research sites, etc)
– Bookmark papers and share useful references
44. Tips
If you want to expand your professional online
presence:
Communicating & connecting:
Microblogging – Twitter
Many academics & researchers tweet
45. Tips
If you want to expand your engagement broadly:
Twitter:
46. Tips
If you want to expand your engagement broadly:
Twitter:
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/
47. Tips
If you want to expand your professional online
presence:
Communicating & connecting:
Blogging as a scholarly activity
Create and write a blog for colleagues, community and/or
students
Comment on others blogs
48. Tips
If you want to expand your engagement broadly:
Blog:
http://www.mrowe.co.za/blog/
49. Tips
If you want to expand your engagement broadly:
Blog:
http://candidphdtalk.wordpress.com/
50. Tips
If you want to expand your engagement broadly:
Blog:
http://sciencehastheanswer.blogspot.com/
51. Tips
If you want to expand your engagement broadly:
Blog:
http://inspiringscience.wordpress.com/
53. Your Online Presence
What does the online space mean to you? In terms of:
Your current studies/research work?
Your future profession?
?
Please write a few sentences/short paragraph to discuss
54. Your Online Presence
Why are you doing this?
What is your purpose in having/expanding your online
presence?
What is your strategy to achieve an appropriate online
presence?
?
Please write a few sentences/short paragraph to discuss
55. Excluding
images,
screenshots
and logos
and/or unless
otherwise
indicated on
content
Thank you
For more resources, please see the OpenUCT Delicious bookmarks tagged
‘onlinepresence’: http://www.delicious.com/openuct/onlinepresence
All screenshots used purely for illustrative purposes only
Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility
2012’: http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012,