2. Reputation is the #1 risk
A recent Deloitte survey of 300 global company
executives cited reputation risk as their single biggest
risk concern.
This was “due in large measure to the rise of social
media, which enables instantaneous global
communications that make it harder for companies to
control how they are perceived in the marketplace.”
3. That risk doesn’t always come from where you expect – it might
not be your own issue. Waitrose was attacked by Greenpeace
because of its partnership with Shell
9. Eight key points to remember during
the crisis
Speed
Strategy
Know your roles – ensure there is a leader
Take control
Remember your tone of voice
Stay calm – don’t be goaded
Choose your battles wisely
Collaborate