A few ideas on how to effectively market and attract women to your organisation. I've also shared my failures, in the hope that others with avoid the same pitfalls!

1. Gender Diversity
Hiring Women.
Sarah Howe

2. Who is ThoughtWorks?
Sustainable Business
Software Excellence
Social Justice

3. A piece of pie.

4. The ‘not so well’.

5. Intimidating brand.

6. Ad wording.

7. Interviewing.
• Diversity in interviewers
• Panel style didn’t work

8. Internal views and support.

10. We set gender targets.

11. The recruitment team was
overjoyed.

12. The Strategy.
• Attraction
• Interviewing
• Internal Education

13. Attraction.
• Ad writing
• Head hunting
• Employee referrals
• Events

14. Attraction:
Ads.
• No more lists
• Narrative style
• Keep it broad

15. Attraction:
Head hunting.
• Networking
• Bribe with coffee
• Asking for referrals

16. Attraction:
Employee Referrals.
• Bribe ThoughtWorkers with food
• Or coffee
• Evening events

17. Attraction:
Events. Lots of Events.
• Graduate
• High school
• Mentoring
• Women’s networks

18. Interviewing.
• Less formal
• ‘Buddy’ throughout the process
• Female interviewers
• Communication, communication,
communication

19. Internal Education.
• Management support
• Transparency
• Open forum discussions

20. Retention.
• Parental leave
• Flexible working
• Women’s Leadership Development

21. The Results…
• 50% lateral hires
• 55.6% graduate hires
• One Principal Consultant
• Refreshed policies

22. [Not] The End.