The document debunks four common myths about data-driven business. It argues that while improved information from data does not necessarily lead to exceptional decision making or better business outcomes, extensive governance is needed. It also claims that psychological and social factors, as well as respecting privacy, are important to consider, and that overreliance on data could potentially have negative economic consequences if not approached carefully.

1. Barry Devlin
The Myth of Data-Driven Business
DEBUNKING THE MYTHS
Speaker 13 of 17
Followed by
Gareth Woods
@BarryDevlin

2. Data Driven
2

3. (Myth #1) Data Driven
3
Improved
Information
leads to

4. Data Driven
4
demands
extensive
Governance for
Improved InformationImproved Information

5. (Myth #2) Data Driven
leads to
Exceptional Decision Making
5

6. Really?
6

7. 7
Psychological and social factors
Exceptional Decision Making
are, in reality, at the heart of

8. (Myth #3) Data Driven
creates
8
Better Behaviour / Business

9. Data Driven
9
often leads to
Poorer Behaviour / Business

10. Privacy
Good Behaviour / Business
10
must be
at the
core of

11. will be
World Economic Saviour
11
(Myth #4) Data Driven

12. Data Driven
may become
World Economic Destroyer
12

13. Thinking points…
1. Remember data governance
2. Include human and social psyche
3. Respect and nurture privacy
4. Consider economic consequences
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