Marel Q1 2024 Investor Presentation from May 8, 2024
Franchising Strategy Execution Programme
1. Franchising Strategy &Franchising Strategy &
Execution ProgrammeExecution Programme
Snapshot of Methodology with some aspects ofSnapshot of Methodology with some aspects of
programme explained in Detailprogramme explained in Detail
2. Franchising ProgrammeFranchising Programme
Implementation: PhasesImplementation: Phases
Sustained StrategySustained StrategyStrategic DirectionStrategic Direction
Strategic
Guidelines
Strategic
Guidelines
StrategyStrategy
Stage
Output
Institutionalization
of the process
Institutionalization
of the process
AS-IS Analysis and
Defining of Strategy
AS-IS Analysis and
Defining of Strategy
Development of
solution and
testing
Development of
solution and
testing
Implementation of
solution across all
units
Implementation of
solution across all
units
Activity
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
We are
here
3. Franchisee Management ProcessFranchisee Management Process
Level 2 Process – DefinitionLevel 2 Process – Definition
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
Product
Portfolio
Channel
Strategy
Market
Classification
Opportunity
Promotion
4. Franchising ImplementationFranchising Implementation
ProgrammeProgramme
Level 2 Process – DevelopmentLevel 2 Process – Development
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
Evaluation &
Selection
Process
Franchisee
Value
Proposition
Franchisee ROI
Franchisee
Policies
Induction
Training
Takeoff Manual
Franchisee
Takeoff
Process
Enquiry
Management &
Conversion
Franchisee
Performance
Management
New Product
Launches
Promotion &
Other Support
Partner
Relationship
Management
5. Franchising ImplementationFranchising Implementation
Programme ExampleProgramme Example
Level 2 Process – DevelopmentLevel 2 Process – Development
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
Evaluation &
Selection
Process
Franchisee
Value
Proposition
Franchisee ROI
Franchisee
Policies
Induction
Training
Takeoff Manual
Franchisee
Takeoff
Process
Enquiry
Management &
Conversion
Franchisee
Performance
Management
New Product
Launches
Promotion &
Other Support
Partner
Relationship
Management
6. Successful FranchiseeSuccessful Franchisee
A successful XYZ Company Franchisee can be defined asA successful XYZ Company Franchisee can be defined as
someone who meets the following three criteria:someone who meets the following three criteria:
Maximizes the profit potential of their business.Maximizes the profit potential of their business. Part of thisPart of this
requires building strong sales team since institutional sales is arequires building strong sales team since institutional sales is a
critical part of our business. A XYZ Company Franchisee alsocritical part of our business. A XYZ Company Franchisee also
needs to control their business costs, since travel is a low marginneeds to control their business costs, since travel is a low margin
business.business.
Ensures all customers have a great experience every time.Ensures all customers have a great experience every time. TheThe
long-term profitability of a XYZ Company Franchiseelong-term profitability of a XYZ Company Franchisee’s business’s business
and the goodwill of the franchise brand both depend on building aand the goodwill of the franchise brand both depend on building a
base of loyal, satisfied repeat customers.base of loyal, satisfied repeat customers.
Comfortable adopting the role of XYZ Company Franchisee.Comfortable adopting the role of XYZ Company Franchisee. ThisThis
means the person will participate constructively in the franchisemeans the person will participate constructively in the franchise
program, attend meetings and engage with other XYZ Companyprogram, attend meetings and engage with other XYZ Company
Franchisees and the XYZ Company team.Franchisees and the XYZ Company team.
7. The Four UThe Four U’s of Unsuitable Franchisee’s of Unsuitable Franchisee
XYZ CompanyXYZ Company’s selection procedures and criteria should weed’s selection procedures and criteria should weed
out XYZ Company Franchisees with theout XYZ Company Franchisees with the 4 U’s4 U’s i.e. franchiseesi.e. franchisees
who arewho are
Under-preparedUnder-prepared
Under-capitalizedUnder-capitalized
Unsuited temperamentallyUnsuited temperamentally
HavingHaving Unrealistic expectationsUnrealistic expectations of what running a business wasof what running a business was
really likereally like
8. Lead through
Email
Lead Through
Phone
Lead to
XYZ Company’s
Office
Lead through
Referral
Lead
Management
System
System Generated
Enquiry
Form Sent
Investment
Capability
Above 1.5
Lakh
Phone Call
to Access
Willingness
Suitable &
Willing
Proceed
To Site
Evaluation Process
Report on
Lead Funnel
Form Filled
Closed
In LMS
Closed
in LMS
N Y
Y
N
Y
N
Suitable
Y
N
Pre-SelectionPre-Selection
LeadLead
ManagementManagement
ProcessProcess
9. Enquiry & Application FormEnquiry & Application Form
This asks candidates detailed questions relating to their family situation, backgroundThis asks candidates detailed questions relating to their family situation, background
experience, intentions about the business and financial capability. The enquiry formexperience, intentions about the business and financial capability. The enquiry form
produces a detailed report on the candidateproduces a detailed report on the candidate
providing an overview of their initial suitabilityproviding an overview of their initial suitability
as well as alerting the XYZ Company to anyas well as alerting the XYZ Company to any “red flags” which deserve closer attention.“red flags” which deserve closer attention.
Some of the Key Information Sourced isSome of the Key Information Sourced is
Current Monthly IncomeCurrent Monthly Income
Maximum Investment in XYZ Company FranchiseeMaximum Investment in XYZ Company Franchisee
Current Profession & DesignationCurrent Profession & Designation
How soon can you start if selectedHow soon can you start if selected
Population of your city/townPopulation of your city/town
Tell us about your business experienceTell us about your business experience
Tell us about your educational qualifications or skillsTell us about your educational qualifications or skills
Tell us why you are interested in becoming a XYZ Company Franchisee?Tell us why you are interested in becoming a XYZ Company Franchisee?
How did you hear about XYZ Company?How did you hear about XYZ Company?
Do you have secondary income from to cover your financial needs during a start up period?Do you have secondary income from to cover your financial needs during a start up period?
Do you have others who will PARTNER with you in the business? Who are they?Do you have others who will PARTNER with you in the business? Who are they?
Please mention educational background and current income of PARTNERS?Please mention educational background and current income of PARTNERS?
When do you anticipate you would want to launch you new business?When do you anticipate you would want to launch you new business?
Do you have Regional space available? How many square feet? Whether your own /lease /rent?Do you have Regional space available? How many square feet? Whether your own /lease /rent?
TERRITORY YOU DESIRE: Please describe the geographical location where you would like aTERRITORY YOU DESIRE: Please describe the geographical location where you would like a
franchise? If in a City with above 5 Lakhs people, mention specific areas in the City you arefranchise? If in a City with above 5 Lakhs people, mention specific areas in the City you are
interested ininterested in
10. Triangulation Selection ProcessTriangulation Selection Process
Selection uses a process known as "triangulation". This involvesSelection uses a process known as "triangulation". This involves
seeking at least three sources of information about aseeking at least three sources of information about a
candidate. Scientists often use triangulation in their researchcandidate. Scientists often use triangulation in their research
to check the validity of their conclusions. They do this byto check the validity of their conclusions. They do this by
seeking information on a problem from three different angles.seeking information on a problem from three different angles.
If the feedback is consistent they know they are in the rightIf the feedback is consistent they know they are in the right
track.track.
Check 1Check 1 : A Detailed Application Form: A Detailed Application Form
Check 2Check 2 : Site Visit & Observations. (40 Points): Site Visit & Observations. (40 Points)
Check 3Check 3 : Structured Behavioural Assessment based on Interview: Structured Behavioural Assessment based on Interview
& Self-Assessment Questionnaire of the candidate (60 Points& Self-Assessment Questionnaire of the candidate (60 Points
11. Site Visit & Observations (40 Points)Site Visit & Observations (40 Points)
This Check is based on actual site visit and observations. This is based on evidence rather than just personal bias or gut feel.This Check is based on actual site visit and observations. This is based on evidence rather than just personal bias or gut feel.
Another method of gaining good information on a candidate is to talk with references and people who know the candidateAnother method of gaining good information on a candidate is to talk with references and people who know the candidate
well. A copy of Site Visit Assessment is attached in Annexure 2. The Maximum Score in Site Assessment is 40 Pointswell. A copy of Site Visit Assessment is attached in Annexure 2. The Maximum Score in Site Assessment is 40 Points
Some of the key things assessed in a site visit are:Some of the key things assessed in a site visit are:
Territory SuitabilityTerritory Suitability
Size Potential of Franchisee TerritorySize Potential of Franchisee Territory
Presence of Big Travel Agent/ Company in NeighbourhoodPresence of Big Travel Agent/ Company in Neighbourhood
Location SuitabilityLocation Suitability
Regional Space LocationRegional Space Location
Regional Space FrontageRegional Space Frontage
Regional Shop OwnershipRegional Shop Ownership
Financial Health & Provisions of FranchiseeFinancial Health & Provisions of Franchisee
Current Assets OwnedCurrent Assets Owned
Provision for Working CapitalProvision for Working Capital
Secondary Source of IncomeSecondary Source of Income
Relevant Professional SkillsRelevant Professional Skills
Sales ExperienceSales Experience
Current Personal and Professional NetworkCurrent Personal and Professional Network
Handling of TeamHandling of Team
Comfort with IT, Computers & InternetComfort with IT, Computers & Internet
Suitable BackgroundSuitable Background
Age Group of FranchiseeAge Group of Franchisee
Educational background of the FranchiseeEducational background of the Franchisee
Self Employment/Business ExperienceSelf Employment/Business Experience
Company Structure / Partnership structureCompany Structure / Partnership structure
Market Reputation/ Reference CheckMarket Reputation/ Reference Check
Positive & Progressive AttitudePositive & Progressive Attitude
Willingness to focus on Corporate SalesWillingness to focus on Corporate Sales
Attitude towards business: Opportunistic, Transactional, Relationship, Extended EnterpriseAttitude towards business: Opportunistic, Transactional, Relationship, Extended Enterprise
Fitness with the vision: Poor, Somewhat Aligned, Aligned, Ahead of timeFitness with the vision: Poor, Somewhat Aligned, Aligned, Ahead of time
12. Structured Behavioural Interview &Structured Behavioural Interview &
Candidate Self-Assessment (60 Points)Candidate Self-Assessment (60 Points)
This Final Check should be based on a structured behavioural interview and observations of a candidateThis Final Check should be based on a structured behavioural interview and observations of a candidate
based on evidence rather than just personal bias or gut feel. This information can then be quantifiedbased on evidence rather than just personal bias or gut feel. This information can then be quantified
using a rating scale which defines what low, average and high behaviours look like in practice. (This typeusing a rating scale which defines what low, average and high behaviours look like in practice. (This type
of rating scale is called a Behavioural Anchored Rating Scale or BARS and has been shown by research toof rating scale is called a Behavioural Anchored Rating Scale or BARS and has been shown by research to
be the most accurate way of assessing people).be the most accurate way of assessing people).
The candidate needs to be assessed for profiled during the interview stage on the followingThe candidate needs to be assessed for profiled during the interview stage on the following
psychographic criteria. He needs to be administered a self assessment test which is attached inpsychographic criteria. He needs to be administered a self assessment test which is attached in
Annexure 2. His self assessment is tallied with answers during the interview.Annexure 2. His self assessment is tallied with answers during the interview.
The overall score is based on average of his self assessment score (20 Points) & Interview score (40The overall score is based on average of his self assessment score (20 Points) & Interview score (40
Points) evaluating the same attributes.Points) evaluating the same attributes.
Cope with the isolation of self-employmentCope with the isolation of self-employment
Exercise self-disciplineExercise self-discipline
Work long hours under pressureWork long hours under pressure
Learn from failuresLearn from failures
Compete with self-imposed standardsCompete with self-imposed standards
Take unpopular decisionsTake unpopular decisions
Resist impetuous or emotional behaviourResist impetuous or emotional behaviour
Take a balanced view of eventsTake a balanced view of events
Tolerate uncertaintyTolerate uncertainty
Accept adviceAccept advice
Demonstrate financial viabilityDemonstrate financial viability
Demonstrate support of familyDemonstrate support of family
Demonstrate enterprise backgroundDemonstrate enterprise background
Demonstrate profit motivationDemonstrate profit motivation
Demonstrate sales orientationDemonstrate sales orientation
Demonstrate receptiveness towards XYZ Company's trainingDemonstrate receptiveness towards XYZ Company's training
Demonstrate growth orientationDemonstrate growth orientation
Demonstrate a favourable attitude towards task delegationDemonstrate a favourable attitude towards task delegation
Take the long-term viewTake the long-term view
Demonstrate belief that individuals can 'make things happenDemonstrate belief that individuals can 'make things happen
13. Franchising ImplementationFranchising Implementation
ProgrammeProgramme
Level 2 Process – DevelopmentLevel 2 Process – Development
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
Evaluation &
Selection
Process
Franchisee
Value
Proposition
Franchisee ROI
Franchisee
Policies
Induction
Training
Takeoff Manual
Franchisee
Takeoff
Process
Enquiry
Management &
Conversion
Franchisee
Performance
Management
New Product
Launches
Promotion &
Other Support
Partner
Relationship
Management
14. Franchising Policy - TerritoryFranchising Policy - Territory
To ensure smooth working, a designated territory will beTo ensure smooth working, a designated territory will be
assigned to each Franchisee.assigned to each Franchisee.
The Franchisee will be given an option to sell to the generalThe Franchisee will be given an option to sell to the general
public and / or corporate sector.public and / or corporate sector.
The Franchisee who has been given an option to sell toThe Franchisee who has been given an option to sell to
corporate sector only will not sell to the general public andcorporate sector only will not sell to the general public and
vice versa.vice versa.
Under no circumstances will a Franchisee sell to corporateUnder no circumstances will a Franchisee sell to corporate
customers, who are directly served by the Franchisorcustomers, who are directly served by the Franchisor’s sales’s sales
team.team.
The Franchisor reserves the right to redefine any territoryThe Franchisor reserves the right to redefine any territory
and appoint another Franchisee in the redefined territory.and appoint another Franchisee in the redefined territory.
15. Franchising Policy - ExclusivityFranchising Policy - Exclusivity
The Franchisee shall not deal in any competing productThe Franchisee shall not deal in any competing product
directly or indirectly and the Franchisee shall not promote anydirectly or indirectly and the Franchisee shall not promote any
competing product directly or indirectly.competing product directly or indirectly.
The Franchisee shall not share its physical assets with anyThe Franchisee shall not share its physical assets with any
other competing product.other competing product.
The Franchisee shall not share competing products, on which itThe Franchisee shall not share competing products, on which it
has direct or indirect control.has direct or indirect control.
The Franchisee shall not enter into any partnership or have aThe Franchisee shall not enter into any partnership or have a
sister Franchisee/ concern for distributing competingsister Franchisee/ concern for distributing competing
products.products.
The Franchisee shall not disclose the names and addresses toThe Franchisee shall not disclose the names and addresses to
any person outside his firm or Franchisor and especially toany person outside his firm or Franchisor and especially to
any competitor of the Franchisor.any competitor of the Franchisor.
16. Franchising Policy – Information VisibilityFranchising Policy – Information Visibility
The Franchisee will provide complete and full visibility ofThe Franchisee will provide complete and full visibility of
information on the market, customers, consumption patterns,information on the market, customers, consumption patterns,
competitor products, accounting policies and records in all hiscompetitor products, accounting policies and records in all his
premises to Franchisor, Franchisorpremises to Franchisor, Franchisor’s managers and executives.’s managers and executives.
The Franchisor reserves the right to audit the franchiseeThe Franchisor reserves the right to audit the franchisee’s’s
book of accounts, for which full co-operation shall bebook of accounts, for which full co-operation shall be
extended by the Franchisee.extended by the Franchisee.
The Franchisor reserves the right to audit the salesThe Franchisor reserves the right to audit the sales
management system, performance management system andmanagement system, performance management system and
other system by Franchisorother system by Franchisor’s staff/ third party without prior’s staff/ third party without prior
permission or notice.permission or notice.
17. Franchising Policy- MerchandisingFranchising Policy- Merchandising
Keep the minimum required retail space dedicated to theKeep the minimum required retail space dedicated to the
Franchisor.Franchisor.
Keep the communication and office infrastructure (computer,Keep the communication and office infrastructure (computer,
internet, office etc) in working condition as per the norms setinternet, office etc) in working condition as per the norms set
by the Franchisor to meet the desired service level.by the Franchisor to meet the desired service level.
A detailed merchandising norms booklet will be distributed forA detailed merchandising norms booklet will be distributed for
proper adherence. The Franchisee needs to ensure that allproper adherence. The Franchisee needs to ensure that all
merchandising norms like placement of glow-sign, flex,merchandising norms like placement of glow-sign, flex,
banners, poster etc. are followed.banners, poster etc. are followed.
No competitorNo competitor’s product information, merchandising etc.’s product information, merchandising etc.
should be present in the franchisee’s outlet.should be present in the franchisee’s outlet.
The merchandising norms of the FranchisorThe merchandising norms of the Franchisor’s partners need to’s partners need to
be followed. However preference will be given to thebe followed. However preference will be given to the
Franchisor’s merchandising norms incase of limited spaceFranchisor’s merchandising norms incase of limited space
resources etc.resources etc.
18. Franchising Policy- Min. Sales &Franchising Policy- Min. Sales &
PerformancePerformance
The contract is based upon the Franchisee commitments of aThe contract is based upon the Franchisee commitments of a
minimum quantity of sales per quarter and per year.minimum quantity of sales per quarter and per year.
Different schemes of franchisees will be given a minimum target forDifferent schemes of franchisees will be given a minimum target for
sales per quarter and per year.sales per quarter and per year.
The Franchisee will work towards business growth every year.The Franchisee will work towards business growth every year.
Through mutual discussions franchisees will arrive at growth targetsThrough mutual discussions franchisees will arrive at growth targets
for sales in their territory. It will be the obligation of the Franchiseefor sales in their territory. It will be the obligation of the Franchisee
to exceed these targets.to exceed these targets.
The Franchisee will appoint executives to promote the sale of theThe Franchisee will appoint executives to promote the sale of the
FranchisorFranchisor’s products as per the norms set up by the Franchisor.’s products as per the norms set up by the Franchisor.
These norms are determined by Scheme of Franchisee opted for.These norms are determined by Scheme of Franchisee opted for.
The Franchisee will strictly implement the sales management systemThe Franchisee will strictly implement the sales management system
adopted by the Franchisor.adopted by the Franchisor.
The Franchisee will share the promotional cost incurred for theThe Franchisee will share the promotional cost incurred for the
promotion in his territory, except for the launch promotion.promotion in his territory, except for the launch promotion.
The Franchisee shall maintain the confidentiality of the transactionsThe Franchisee shall maintain the confidentiality of the transactions
carried out with the Franchisor.carried out with the Franchisor.
Performance against franchiseePerformance against franchisee’s commitments of sale will be’s commitments of sale will be
reviewed every year and will be one of the criteria for renewal ofreviewed every year and will be one of the criteria for renewal of
contracts for Franchisee relationship.contracts for Franchisee relationship.
19. Franchising ImplementationFranchising Implementation
ProgrammeProgramme
Level 2 Process – DevelopmentLevel 2 Process – Development
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
Evaluation &
Selection
Process
Franchisee
Value
Proposition
Franchisee ROI
Franchisee
Policies
Induction
Training
Takeoff Manual
Franchisee
Takeoff
Process
Enquiry
Management &
Conversion
Franchisee
Performance
Management
New Product
Launches
Promotion &
Other Support
Partner
Relationship
Management
20. Franchisee Takeoff ManualFranchisee Takeoff Manual
Primary Objectives of Franchisee Takeoff ManualPrimary Objectives of Franchisee Takeoff Manual
Provide a thoroughly detailed description of your businessProvide a thoroughly detailed description of your business
Written clearly and simply enough to be usableWritten clearly and simply enough to be usable
Franchise Operations Manual contains the followingFranchise Operations Manual contains the following
Pre-openingPre-opening
Franchisees responsibilitiesFranchisees responsibilities
Franchise administrationFranchise administration
Franchise marketing and promotionFranchise marketing and promotion
Franchise operations.Franchise operations.
21. Take Off Manual Chapter IndexTake Off Manual Chapter Index
1. Pre-Opening Time Table1. Pre-Opening Time Table
2. Recruiting for XYZ Company Franchise2. Recruiting for XYZ Company Franchise
3. Start-up Expenses & Managing Finance3. Start-up Expenses & Managing Finance
4. Start Selling on Day 1 : Software Products4. Start Selling on Day 1 : Software Products
5. Start Prospecting on Day 1 : Corporate Products5. Start Prospecting on Day 1 : Corporate Products
6. Franchise Orientation Training6. Franchise Orientation Training
7. Managing & Reviewing Performance from Day 17. Managing & Reviewing Performance from Day 1
8. Planning for a Launch8. Planning for a Launch
9. Branding & Doing up the Outlet9. Branding & Doing up the Outlet
22. Sample Topic – Pre Opening PlanSample Topic – Pre Opening Plan
Week OneWeek One
Congratulations!!Congratulations!! Sign Franchise AgreementSign Franchise Agreement
SupportSupport :: XYZ Company HOLIDAYS ManagementXYZ Company HOLIDAYS Management
Sign separate agreement with other partners like SuvidhaSign separate agreement with other partners like Suvidha
SupportSupport : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM)
Register for the NextRegister for the Next “XYZ Company HOLIDAYS Orientation Training”“XYZ Company HOLIDAYS Orientation Training” See TrainingSee Training XYZ CompanyXYZ Company
HOLIDAYSHOLIDAYS
SupportSupport : FBDM: FBDM
Start looking for office space/contact a commercial broker according to XYZ Company guidelinesStart looking for office space/contact a commercial broker according to XYZ Company guidelines
(in case the space is not available)(in case the space is not available)
Apply for a Company Registration (in case company is not registered)Apply for a Company Registration (in case company is not registered)
Apply for PAN, Service Tax , TDS & other registrationsApply for PAN, Service Tax , TDS & other registrations
Week TwoWeek Two
Insure All Licensing and Code Requirement Have Been MetInsure All Licensing and Code Requirement Have Been Met
Start Interviewing Potential StaffStart Interviewing Potential Staff
Support provided by FBDM for recruiting Corporate Sales ExecutiveSupport provided by FBDM for recruiting Corporate Sales Executive
Week ThreeWeek Three
Shortlist & Finalize Office Space OptionsShortlist & Finalize Office Space Options
DiscussionDiscussion : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM)
Shortlist & Finalize Corporate Sales ExecutiveShortlist & Finalize Corporate Sales Executive
DiscussionDiscussion : Franchisee Business Development Manager (FBDM): Franchisee Business Development Manager (FBDM)
Shortlist & Finalize Counter StaffShortlist & Finalize Counter Staff
Week FourWeek Four
Find all necessary AccountingFind all necessary Accounting
Sign Lease/ Acquire Office SpaceSign Lease/ Acquire Office Space
Give offer letter to staffGive offer letter to staff
Order for Communications Hardware Office InfrastructureOrder for Communications Hardware Office Infrastructure
Guidelines provided by FOEGuidelines provided by FOE
23. Sample Topic – Pre Opening PlanSample Topic – Pre Opening Plan
Week FiveWeek Five
Order Telephone and InternetOrder Telephone and Internet
Open Company Bank Accounts (in case not opened )Open Company Bank Accounts (in case not opened )
Order Exterior Signage, Merchandising, Brochure & Branding SignageOrder Exterior Signage, Merchandising, Brochure & Branding Signage
Support : FOESupport : FOE
Order Business Cards & Email IDOrder Business Cards & Email ID
Support : FOESupport : FOE
Week SixWeek Six
Install all Necessary Hardware/Software on Computer SystemInstall all Necessary Hardware/Software on Computer System
Install all Necessary Software on Computer SystemInstall all Necessary Software on Computer System
Support : FBDM /FOESupport : FBDM /FOE
Set up Credit Card Processing AccountsSet up Credit Card Processing Accounts
Prepare an Opening Launch PlanPrepare an Opening Launch Plan
Support : FBDMSupport : FBDM
Week SevenWeek Seven
Order all Necessary Office SuppliesOrder all Necessary Office Supplies
Ensure that all the staff is recruited & ready to joinEnsure that all the staff is recruited & ready to join
Register for training & initial orientation for Corporate Sales ExecutiveRegister for training & initial orientation for Corporate Sales Executive
Support : FOESupport : FOE
Conduct Training for Counter Staff using the Train the Trainer ModuleConduct Training for Counter Staff using the Train the Trainer Module
Support : FOESupport : FOE
Week EightWeek Eight
Begin Networking and establish Referral AccountsBegin Networking and establish Referral Accounts
Support : FBDMSupport : FBDM
Freeze Launch PlanFreeze Launch Plan
Support : FBDMSupport : FBDM
Start talking to vendorsStart talking to vendors
Week 9Week 9
Conduct First Staff MeetingConduct First Staff Meeting
Ensure that all office interiors, signage, marketing collateral have been fixedEnsure that all office interiors, signage, marketing collateral have been fixed
Ensure that business cards , email & other necessary documents have arrivedEnsure that business cards , email & other necessary documents have arrived
Week 10Week 10
Open for BusinessOpen for Business
Execute Launch PlanExecute Launch Plan
24. Franchising ImplementationFranchising Implementation
ProgrammeProgramme
Level 2 Process – DevelopmentLevel 2 Process – Development
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
Evaluation &
Selection
Process
Franchisee
Value
Proposition
Franchisee ROI
Franchisee
Policies
Induction
Training
Takeoff Manual
Franchisee
Takeoff
Process
Enquiry
Management &
Conversion
Franchisee
Performance
Management
New Product
Launches
Promotion &
Other Support
Partner
Relationship
Management
27. Franchisee ScorecardFranchisee Scorecard
Week :
Retail Sales Rs.
Sales- Domestic
Economy
Sales- Rail & Bus
Tickets
Rs.
Franchisee Name:
Sales- Domestic
Deluxe
Rs.
Rs.
Franchisee Daily Weekly Sales & Operations Report
KPI Wed Thur FriMon Tues
11 Enquiry Converted No.
9
Number of
Enquiries
No.
Sat RemarksWeekly Plan
12
Enquiry Response
TAT-Head Office
Hours
8
6
Sales- Domestic
Super Deluxe
Rs.
7
Sales-
International
Rs.
Rs.
1
3
2
Sales- Others
Sales- Air Tickets
4
5
Weekly Actual
Rs.
Sun
28. Franchising ImplementationFranchising Implementation
ProgrammeProgramme
Level 2 Process – DevelopmentLevel 2 Process – Development
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
Evaluation &
Selection
Process
Franchisee
Value
Proposition
Franchisee ROI
Franchisee
Policies
Induction
Training
Takeoff Manual
Franchisee
Takeoff
Process
Enquiry
Management &
Conversion
Franchisee
Performance
Management
New Product
Launches
Promotion &
Other Support
Partner
Relationship
Management
29. Franchising ProgrammeFranchising Programme
Implementation: PhasesImplementation: Phases
Sustained StrategySustained StrategyStrategic DirectionStrategic Direction
Strategic
Guidelines
Strategic
Guidelines
StrategyStrategy
Stage
Output
Institutionalization
of the process
Institutionalization
of the process
AS-IS Analysis and
Defining of Strategy
AS-IS Analysis and
Defining of Strategy
Development of
solution and
testing
Development of
solution and
testing
Implementation of
solution across all
units
Implementation of
solution across all
units
Activity
ConsolidationConsolidationConsolidationConsolidationRolloutRolloutRolloutRolloutDevelopmentDevelopmentDevelopmentDevelopmentDefinitionDefinitionDefinitionDefinition
We are
here