Concept note on Organic Farmhouses

1. Development idea
To develop a concept of organic farm houses
’

2. CONCEPT
– A community of farmhouses, with a small ‘Organic
Farming Sensitization’ institute to be developed
– The farmhouse community to be surrounded by lands
being used for organic farming
• The farmhouses are set around well-tended organic farms
in a scenic environment where one can quietly sit to
admire the beauty of the hills surrounding Wada
– Individuals to buy farm houses + land units in multiples
of 1 acre and contract it to the ‘Organic Farming Firm’
for agriculture
– ‘Organic Farming Firm’ shares profits with the farm
owners, part of which are used in farm house and
community maintenance
• Individuals can also get part of the harvest grown in their
farms for their own kitchens

3. CONCEPT
– Some farm house owners can rent out their farm houses
to ‘Mokshana’ to be used as part of the ‘Organic
Holidays’ programme for tourism (corporate , families
and enthusiasts )
• Guest are offered good farmhouse accommodation and
organic breakfast created from fresh, locally sourced
ingredients
• Walks into countryside, cycling and other activities can be
encouraged
– Organic Farming Sensitization Institute to also have a
small tea-house and eatery which uses the produce of
the land
• Serves as a restaurant for guests and a small club house
for residents

4. CONCEPT
• Other Features
• ‘Organic farming firm’ could either wholesale the organic
produce or alternatively it could develop a brand and
retail it to select areas
• Concept of fractional ownership of farmhouse+ farmland
can be introduced to reduce entry cost
– The successful residential landscape provides a graceful
transition from the design form and vocabulary of the
built environment to the indigenous qualities of the Wada
Valley.

5. Rationale
• Rationale
– Gives a compelling reason to invest if a strong business
case for organic farming is made
– With a clear-cut ROI from organic farming, mitigates the
risk from pure-play second home market ( which is
currently depressed)
– Due to fractional ownership, reduces the cost of
entry/trial
– Ties in well with the current Mokshana concept of
health and wellness
– Creates trial, awareness and interest in the ‘Wellness
Development’
– Site and adjoining areas consists of fertile land and
water resources

6. Contact Us
• Sarvajeet Chandra
+91 9920803060,sarvajeet@theadiva.com,
sarvajeetchandra@gmail.com
• Visit Us at www.mastersungroup.com

7. Contact Us
• Sarvajeet Chandra
+91 9920803060,sarvajeet@theadiva.com,
sarvajeetchandra@gmail.com
• Visit Us at www.mastersungroup.com