Kristin Rohan provides an overview of search engine optimization (SEO) techniques for improving website rankings and visibility. The document discusses evaluating website objectives, keywords, content, links, social media, blogging, analytics and more. The goal is to help users understand and implement basic SEO best practices to build their personal and business brands.
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SassySEO Tales of a Human Search Engine
1. SassySEO
Tricks & Treats
or…
Tales of a
Human Search Engine
Kristin Rohan
Kristin@SassySEO.com @TheSassySEO
2. Tonight’s Tricks & Treats
• What is SEO?
• Why is SEO Important?
• What can YOU do to improve
your site?
• How can SEO build your
personal & company brand?
• What are White Hat/Black Hat
Techniques?
• Dark Promises…Beware.
Kristin@SassySEO.com @TheSassySEO
3. The Secret of SEO
• Everyone can do it!
• Everyone can be good at it!
• SEO is fun!
It's great if you are:
• Curious
• Nosey
• Diligent
• love data
You don't have to:
• be good at math
• be a statistician
• have a marketing degree
Kristin@SassySEO.com @TheSassySEO
4. Before you begin, know…
• Objective of your Site/Business
• Focus = What’s Your Message
• Customers
• Competition
• Products/Services = $$$
• If You Have Analytics In Place
Kristin@SassySEO.com @TheSassySEO
5. Key Terms or Phrases
• Choose 10 Terms that Focus on your
Business for Home Page
• Research Terms
• Change Terms/Content for each Page
• Not your Business Name
• Phrases 3 - 5 Words
• Check Rankings - may need to tweak if too
much Competition
• Use Analytics to see how People Find you
• Use Terms to Tag Media
Kristin@SassySEO.com @TheSassySEO
6. Content
• Relevant
• Valuable
• Contains Key Phrases
• Refresh/Add Periodically
• Don’t Overuse/Stuff Site with Key Phrases
• Home Page Content Most Important
Kristin@SassySEO.com @TheSassySEO
7. Home Sweet Home Page
• Most Important Page
• Contact Info Easily Found
• Capture Visitor Info
• Social Media Badges/Links
• Explain Exactly What You Do
• Use Little Flash - don’t give up best real
estate to images
Kristin@SassySEO.com @TheSassySEO
9. Internal Links
• Link to Other Pages on Your Site
Kristin@SassySEO.com @TheSassySEO
10. Meta Data
• Title - Business Name Last
• Description - Include Contact Info
• Key Terms/Phrases - Variety is the Spice
Kristin@SassySEO.com @TheSassySEO
11. Customer
Communication Plan
• Relevant
• Valuable
• Periodic & Realistic- Monthly, Bi-Weekly
• Keep it Up - Have a Long Term Strategy
• Goal is to Build a Community
– Surveys
– Offers
– Newsletter
• Prospect Content
• Customer Content
• Call To Action
• Send on Tuesdays
Kristin@SassySEO.com @TheSassySEO
12. Tag Media with Key Terms
• Images
• PowerPoint Presentations
• Videos
• Articles
• PDF’s
Always Use Key Terms!
Kristin@SassySEO.com @TheSassySEO
13. Video, Video, Video
• Product Demos
• Advertising Opportunity
• Message from an Executive
• Promote an Event
• Testimonials
• On-Site Tours
Kristin@SassySEO.com @TheSassySEO
14. Use Your Users’ Content
• Get Customers Involved & Excited to Submit:
– Images
– Videos
– Personal Blog Entrys
– Testimonials
– Content as a Guest Blogger
Highlight Content using their
Preferred Channel - don’t create a
new channel!
Kristin@SassySEO.com @TheSassySEO
15. External Links or Back Links
• Link to Relevant Sites
• Links to Your Site
• Users,
• Relevant Sites
Kristin@SassySEO.com @TheSassySEO
17. Search Engine
Site Map Submission
• Google -
http://www.google.com/support/webmasters/bin/answ
er.py?answer=156184
• Yahoo -
http://au.docs.yahoo.com/info/suggest.html
• Bing -
www.bing.com/docs/submit.aspx
Submit by Hand -
don’t use Automated Tool!
Kristin@SassySEO.com @TheSassySEO
18. Monitor Rankings
• No Guarantee to #1 on Search Engines
• Make Sure Your Site is Indexing Under Key Terms
• Better to be on Page 1 or 2 in Organic Search Results
• Most Click-Thru’s Happen with Organic Results
Kristin@SassySEO.com @TheSassySEO
19. Take a Peek at the Competition
• Put in Key Terms & See who Ranks
• Look at their Site & Key Terms
• http://backlinkwatch.com- for possible Listings &
Directories
Kristin@SassySEO.com @TheSassySEO
20. Get Social
• Facebook
• Twitter - Tweet & Monitor
• LinkedIn
• All About Social Media
SBTUG
– 25 November 6pm
– Laurel Papworth @SilkCharm
Kristin@SassySEO.com @TheSassySEO
21. Blog
• Who is an Expert in Your Company?
• Will You Blog on a Regular Basis?
• Do you have Valuable Contributions?
• Read Relevant Blogs & Post Thoughtful
Comments
• Link Back to Your Site
• Use Newsletter as a Guide and Expand on
Content
• Invite Guest Bloggers
Kristin@SassySEO.com @TheSassySEO
22. Submit Media to Sites
• Google Video
• YouTube
• Flickr
• Slideshare
Kristin@SassySEO.com @TheSassySEO
23. Measure
• Use Google Analytics
• Too much Data is Too Much
if you don’t use it
• Analyze Periodically
• Optimise
Kristin@SassySEO.com @TheSassySEO
24. Handy Tools
• SEO Book: seobook.com
• Google Analytics: google.com
• Back Link Watch: backlinkwatch.com
• SEO Quake: seoquake.com
• RankChecker: rankchecker.net
• WebCEO: webceo.com
• SEOMoz: seomoz.org
• WordTracker: wordtracker.com
• Trellian: trellian.com or keyworddiscovery.com
Kristin@SassySEO.com @TheSassySEO
25. Reading is Fundamental
• Digital Ministry:
DigitalIndustry.com
• SEOMoz:
SEOMoz.org
• Search Day/Search Engine Watch:
SearchEngineWatch.com
• SiteProNews:
SiteProNews.com
• ClickZ:
Clickz.com
Kristin@SassySEO.com @TheSassySEO
27. Mix & Mingle
• SBTUG: sbtug.com
• Ignite Sydney: IgniteSydney.com:
• Ad:Tech: ad-tech.com/sydney
• ADMA: AdmaForum.com
• SMX: SearchMarketingExpo.com.au
• SHTBOX: The Clock 6:00pm Fridays
• Web Directions South: south09.webdirections.org;
• Brew Sydney: thebrew.com.au
• Social Media Group Sydney: SMCSYD
• Coffee Mornings: 8:00a Friday Single Origin;
CoffeeMornings
• Open Coffee: 8:00a Every other Thurs - Allianz
Building/City Espresso
Kristin@SassySEO.com @TheSassySEO
28. Be a Human Search Engine
• Attend Events
• Meet People
• Watch Twitter
• Read Articles
• Connect & Share
• Play with Tools
• Experiment w/ a Personal Site
Kristin@SassySEO.com @TheSassySEO
29. From Me to You…
FREE
One hour Consultation
with the SassySEO
Contact me:
Kristin@SassySEO.com
0427 326 013
Kristin@SassySEO.com @TheSassySEO