2. moderated by
NATASHA FRIIS
SAXBERG
@saxberg
Web Entrepreneur
Author of the Danish
Twitterbook & Upcoming
“Humans & Digital Media”
Affiliated at the
Copenhagen Institute
For Futures Studies
3. From CMOver to the 21st century of communicators.
We are all a small node in a greater network.
FROM ISOLATED ISLAND TO LINKED COMMUNITIES.
introduction
purpose - cases
10 min.
4. The future of engagement.
Case 1. McDonald’s engages pedestrians with smartphones vs. billboard.
#games #coupons #ar #geolocation
5. The future of conversations.
Case 2. Utilize your customer support community
#support #seo #saving #scale
In the first 90 days, the company saw a 75%
reduction in the number of support tickets
50% of traffic arrive via SEO results
2,965 ideas generated by loyal customers
132,898 active users created 47,750 topics
6. The future of creation.
Case 2. My Starbucks Idea - users are creators.
#ambassadors #community #ideas
7. Everyone Is A Messenger.
THE IS NO PAST AND NO FUTURE - ONLY REAL TIME.
The Stage Is Ours - To Define, To Play & To Spread.
8. Everyone Is A Listener.
We are a social species - curiosity drives us
forward.
Every listener has a unique interpretation.
9. Everyone Is A Contributor.
EVERY STORYTELLER HAS A UNIQUE STORY
Every individual is responsible for depth and value.
10. The Challenge
WHO ARE THE FUTURE MARKETERS?
How do they work, what is their culture, values and flow?
challenge
presented
center of
map
15. Organisations are no longer preventing train crashes.
We live in a time of server crashes.
We reboot, We Iterate, We improve.
16. ?
natasha@saxberg.dk
Twitter @saxberg
Blog natasha.saxberg.dk
flickr.com/photos/radyone
Notas del editor
requiescant in pace\nrest in peace.\n
25 min. dele mine erfaringer\n
cornerstones of Rebuild21. The engaging and interactive breakout sessions are the exceptional and outstanding experience at Rebuild21.\nOutput will be share and inspire the rest of the world \nThe building manual for 21st century Business\nThe summed up outputs from each break-out session will be published after the conference. \n\n
Digital billboard - smarphone - link browser, pong, lastet 30 seconds, won a goodie of your choice. Coupon sent to phone, redeem nearby.\n
Digital billboard - smarphone - link browser, pong, lastet 30 seconds, won a goodie of your choice. Coupon sent to phone, redeem nearby.\n
customer driven innovation\n
The is no hierachy, everyone with a device has a voice. to spread value \n
we share, we listen - we re-tell stories - we Develop\n
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Det skal gøre noget for afsenderen og modtageren.\n