3. ReviewPro Is a “24/7 Mystery Shopper” for your hotel. Their solution provides hotels with analysis and customer intelligence from thousands of sources, including over 70 million reviews, in 8 languages, from 60 of the most relevant OTA’s and Review Sites. Easily identify problems and provide rapid resolution Powerful analytics that are easy to incorporate into your day-to-day management Increase direct bookings by providing social proof Integrate online reviews with your existing systems Improveoverallguest satisfaction
4. Klout The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. Klout scores are measuring your influence but it doesn’t mean that the content of your posts are interesting or useful.
5. Whatis the impact on the hotelsector online reputation? Times are changing!!! Consumer wield more power than ever If your reputation sucks, no much more matter! Conversely, hotels that are obsessed with guest satisfaction & exceed expectation are finding that their clients are doing the marketing for them.
6. Content as a means to impact consumer Hoteliers are loosing a real opportunity : content impact customers Buy attention (advertising) Beg from attention from the media (PR) Bug people one at a time to get attention (sales) Earn attention by creating interesting and valuable content and publishing it online for free. Focusing on a blog to create a great content : great reach customers/followers/fans
10. What types of services or benefits for hotels? Hotels are now able to keep in touch with their guests and see all what they say about their structure. They can answer all comments and reviews, as well positive as negative to improve their relationship & engagement with their clients to develop their brand.
12. Most impressive things about reputation management Hotels are know able to identified important people playing an important role in their online reputation. I like the idea that hoteliers have to focus on people to do a good job. Hotels have to be careful because people are not only a Klout number, they have more power than that. Even if it reflects the influencers, each customer have to be treated in the same way.
