Conference Presentation

1. Design in practice
Improving management education
ICEWL 2015 - I International Conference on E-Learning in the Workplace
Columbia University, New York City, June 10-12, 2015

2. Can Design in Practice offer
business schools an
alternative vision for
management education?Place
Platform
People
Community
of Practice
Level of
appropriation
Level of
information
Level of
conversation
Platforms contribute to
the appropriation of
Place
The design of Places facilitates
access to Platforms
People develop
experience through
Platforms
Platforms conditon
reflection
Place
shapes
platforms and
experience
The intensity of
experience
strengthens
practice
Gateways
Design in Practice

3. TheConflict
Improve quality of
business school
education
Define design thinking
conditions
Storytelling approach
The Digital Divide

4. Group sessions
Under the guidance of the professor, debate will rise to
a wide variety of perspectives and opinions
Individual
Analysis of selected elements and their relationship
Teamwork
Discussion and comparison of each stage resulting
from individual analysis
Markulis, 1985
Burns, 1984
TheConflict The Bias of Methodology

5. Static view of the market
What is the link to innovation
and value?
How relevant is the
curriculum?
Disciplinarian silos DSign4
Transformation
DSign4Networks
DSign4Value
DSign4U
DSign4UX
TheConflict Business is too narrowly defined
DSign4Business

6. Martin, 2004
Brown, 2009
TheHero User-Centered Design

7. Mintzberg, 2004
Sinofsky, 2013Harder l Better l Faster
TheHero The need to redefine productivity

8. Fann, 1970
Brown, 2009
TheHero Unbundling « wicked » problems

9. Schlenker and Mendelson, 2008
Waloszek, 2012
TheHero Work-based pedagogy

10. Dunne and Martin, 2006
Hackman, 2011
DSign4Change

11. TheHero Position the student in context

12. TheHappyEnd Practice, practice, practice

13.  Data Scientist
 Design Officer
 BIS Chief Digital Officer
 Digital Project Analyst
 Digital Strategy & Solutions Lead
 Digital Transformation – Consultant
 Digital « Quality » Manager
 Head of Digital Channels
 Head of Digital and Customer Engagement
 Head of Digital UX, Data & Tech
 Head of Digital Media
 Entrepreneur
 Line Manager
 Etc.
TheHappyEnd Jobs

14. “This track has been very unique, allowing students to
work within teams to discuss ideas, opportunities and
potential limitations of information technology. Through
discussion and the analysis ... we have had the
opportunity to gather first hand experience of potential
working environments which we may encounter in the
future. ” JS 2015
“This module has helped me focus technological and
innovative ideas, critical thinking, and managerial
competencies ". GA 2015
“Yes! I met an awesome teacher who taught me how to
use information system technologies to help me with
future management practice. I learned how to think
differently and how to give my challenges a happy
ending" ZM 2015
“I realised many things through this module that
surprisingly I didn't know so far. The notion that
information technologies are not only to create new things
and constantly evolve with no meaning simply to impress.
Information systems should have a purpose that is to
foster innovation and productivity. And not all
technologies are good and effective if they not truly make
our lives easier " LG 2015
“This module has provided us with a new perspective
towards looking at businesses and even ourselves. It
outlined how the consumer trust is changing and how
they do not trust on what businesses say today, but only
on their networks. This module will definitely help me to
think in a different way to use information technology to
foster not only just sell their products or services in an
organisation but productivity and address to customer
problems in a way that they can rely upon, trust and
create value from the experience that they gain" PK 2015
“The course makes us understand the importance of
many things like networks and connections that you see
all around you in day to day but you never really sit down
and analyse it's real potentials. By looking at interesting
examples that you wouldn't come across on your own,
you realise the importance of creativity and the endless
possibilities that IT has to offer. How some small change
in something that is already existing can build a
successful business . We have been introduced to some
very interesting tools .. I personally loved the flipboard
and I will be using it a lot for reading up and exploring
new things. It has been a great experience." PC 2015
TheHappyEnd Alumni feedback

15. Follow DSign4Change on
http://DSign4Change.com
http://DSign4Biz.com
TheHappyEnd