Read about how public schools in Artesia, New Mexico have been using PD 360 to create customized professional development programs for their teachers and how it has helped them save money and meet state requirements.

1. HENRICO COUNTY ARTESIA Lamesa ISD HENRICO COUNTY ARTESIA
Lamesa ISD HENRICO COUNTY ARTESIA Lamesa ISD HENRICO COUNTY
ARTESIA Lamesa ISD HENRICO COUNTY ARTESIA Lamesa ISD HENRICO
COUNTY ARTESIA Lamesa ISD HENRICO COUNTY ARTESIA Lamesa ISD
HENRICO COUNTY ARTESIA Lamesa ISD HENRICO COUNTY ARTESIA
Lamesa ISD HENRICO COUNTY ARTESIA Lamesa ISD HENRICO COUNTY
ARTESIA Lamesa ISD HENRICO COUNTY ARTESIA Lamesa ISD HENRICO
COUNTY ARTESIA Lamesa ISD HENRICO COUNTY ARTESIA Lamesa ISD
Small, Rural, Highly
Diverse NM District
Meets NCLB Requirements
ARTESIA, NEW MEXICO
Case Study
School Improvement Network
www.schoolimprovement.com | www.PD360.com | 800.572.1153
“Our goal was to provide our teachers with access to
relevant resources whenever they need it.”
Rick Stewart
Director of Federal Programs
Artesia Public Schools, NM
Rick Stewart and other leaders at Artesia recognized the
need to provide high-quality PD to the district’s 200 teachers
consistently and with increased accountability.
One day Mr. Stewart was flipping through a magazine when
he saw an ad for PD 360. Curious about the promise of on-
demand, individualized learning for every teacher, he called
School Improvement Network (SINET) and received a thirty-
day trial license.
“Every district leader and principal wants to provide great
professional development to teachers. The obstacles
are always time and budget. We decided to purchase
PD 360 because it offered everything we needed and
helped us overcome these barriers.”
Rick Stewart
Director of Federal Programs
Artesia Public Schools, NM
PD 360 is an on-demand library of professional teacher devel-
opment resources that leverages technology to make profes-
sional learning more effective, convenient, and sustainable.
“PD 360 has made Artesia’s professional development
program much more convenient and effective. The
variety of resources within PD 360 enhances all our
professional development activities and gives us a way
to meet the individual needs of every teacher.”
Rick Stewart
Director of Federal Programs
Artesia Public Schools, NM
Located in rural New Mexico, Artesia Public Schools serves a
diverse student population of 3,500 at nine schools. It faces
poverty rates of fifty percent. Over fifty percent of the student
population is non-white. In 2009, Artesia Park Junior High
School had 38% of students eligible for free or reduced price
lunch programs.
Like many districts, Artesia struggled with providing consis-
tent, effective professional development (PD), and at the
same time staying within shrinking budgets. After a PD activ-
ity, it was difficult to provide ongoing follow-up and document
if any change had occurred in the classroom.
“One of the top four things that changes student achieve-
ment is the type of professional development teachers
receive. After a training session with an expert, I would
see a major impact for a couple of days. However,
before long, teachers would go back to doing things the
way they have always done.
“We needed to find a unified, ongoing plan that would
meet the needs of everyone from a kindergarten
teacher to an AP senior English teacher.
DISTRICT PROFILE
FOCUS
SOLUTION
ABOUT PD 360

2. www.schoolimprovement.com | www.PD360.com | 800.572.1153
With over 200 hours of research-based video content plus
tools for follow-up, tracking, reflection, and group training,
PD 360 is the most comprehensive solution to professional
teacher development needs.
More than 600,000 educators across North America already
use PD 360 to access individualized support on the most
relevant topics, like differentiation, minority student achieve-
ment, English language learners, classroom instruction that
works, leadership, assessment, and many more. PD 360’s
content is divided into hundreds of indexed and searchable
segments that make it easy for teachers, administrators,
aspiring leaders, coaches, mentors, paraprofessionals, and
professional learning communities to find the answers they
need. New content is continually added to keep educators up
to date. See a demonstration at www.pd360.com.
As a former principal, Mr. Stewart knew that he had to get
buy-in from the district’s principals to make the implemen-
tation of PD 360 successful. SINET provided a training
seminar for principals soon after Artesia purchased, which
helped give the principals a sense of ownership over the
implementation in their school.
To get the principals even more involved in PD 360, Mr.
Stewart made them responsible for training sessions at
the district’s PD kickoff before the 2007-08 school year.
Typically, the district would hire an outside consultant for
the kickoff, but with PD 360, principals were easily able
to prepare a variety of training sessions around specific
topics, like English Language Learners and Differentiated
Instruction.
“Every principal saw something different in PD 360.
Having the principals prepare training sessions for the
beginning-of-the-year in-service showed our teachers
that their principals did understand the challenges they
faced and were qualified instructors.”
Rick Stewart
Director of Federal Programs
Artesia Public Schools, NM
Following the principal breakout sessions, Mr. Stewart
held a three-hour seminar to show teachers how to use
PD 360. During the 2007-08 school year, both Mr. Stewart
and school principals worked hard to integrate PD 360
into every teacher’s PD activities. Newer teachers were
assigned specific segments to watch around topics like
classroom management and lesson planning. More expe-
rienced teachers were given the flexibility to pick several
video segments that addressed their specific needs.
PD 360 usage has become increasingly more site-based.
Principals are able to determine which segments most
effectively address their school’s needs and plan group PD
around those segments.
After its first year of use, Artesia has experienced many im-
portant benefits as a result of their careful implementation of
PD 360.
Artesia has one school, Artesia Junior High School, cur-
rently in corrective action under the demands of No Child
Left Behind. During the 2007-08 school year, Artesia
Junior High used PD 360 to ensure every teacher received
PD on at least a weekly basis. When the New Mexico
Department of Education visited to perform its evaluation,
they were amazed that the school actually had something
in place to help every teacher improve because this ele-
ment of corrective action usually presents a major chal-
lenge. The state department cited PD 360 in their evalu-
ation as a way schools can improve and offer ongoing
training to teachers.
Teachers are able to find video segments that meet their
individual questions and needs. Instead of searching the
internet for help and coming up with unsubstantiated
sources, teachers can search PD 360 to find research-
based resources that meet their needs. They can access
PD 360 anytime and from any location, which means they
no longer have to wait for a training session to get answers
to questions.
PD 360 has been very cost-effective for Artesia. By not
hiring an outside consultant for their 2007-08 in-service,
Artesia actually paid for its first year PD 360 subscription.
Since the district used Title I funds to purchase PD 360,
the budgets of individual principals were actually freed up
because they did not have to spend such a large portion of
their resources on PD.
“We do not send staff members to conferences and
seminars unless they have exhausted the resources
in PD 360. Not only has the reduction in travel costs
saved us money, but we have actually gained instruc-
tional time. The less teachers have to leave the class-
room, the better for the students.”
Rick Stewart
Director of Federal Programs
Artesia Public Schools, NM
DRIVING USAGE AND IMPLEMENTATION
Principal Training
Principal Usage
Teacher Training
Individualized Group Meetings
BENEFITS
Meeting No Child Left Behind Requirements
Personal Professional Development
Cost Effective

3. www.schoolimprovement.com | www.PD360.com | 800.572.1153
A major challenge of PD is ensuring it happens consistent-
ly, especially with limited time. Several schools in Artesia
have set aside one hour each week for PD. PD 360 makes
these weekly sessions much easier by providing a vast
library of segments that act as a catalyst for discussion.
“The content of PD 360 includes segments for all our
teachers. When teachers can actually see a new strat-
egy modeled on film, they understand it and feel much
more comfortable implementing it in their own class-
room. Our teachers have logged over 18,000 minutes
on PD 360 during our first year.”
Rick Stewart
Director of Federal Programs
Artesia Public Schools, NM
Principals have especially benefited from PD 360. Like
many districts, Artesia principals are responsible for most
of their teachers’ PD and PD 360 helps make site-based
training much more effective. Using PD 360’s digitized
facilitator guides, principals are able to prepare group
sessions around specific video segments. Because all
video segments and facilitator guides are research-based,
principals can provide their staff with high-quality training
even if they themselves are not experts on the given topic.
After walk-throughs, Principals email relevant PD 360 seg-
ments to teachers.
PD 360 has also given principals a way to work with strug-
gling teachers. Being able to provide immediate remedia-
tion on many issues has been helpful to both principals
and teachers.
Before PD 360, it was nearly impossible for Artesia leaders
to determine how much PD happened and more impor-
tantly, if it had any effect. Now they can track all PD activi-
ties to ensure all teachers are participating on a regular
basis. Using PD 360’s integrated follow-up and reflection
tools, leaders ensure that PD implementation is in the
classroom.
“PD 360 tracking tools are the perfect way to know that
teachers and administrators are trying to improve.”
Rick Stewart
Director of Federal Programs
Artesia Public Schools, NM
“Over the past year, 100 percent of Artesia’s staff has
engaged in PD 360 and we are much farther along in
our professional development program than we ever
would have been without it. PD 360 allows the district
to set a unified focus for schools while still provid-
ing each teacher with the differentiated support they
need.”
Rick Stewart
Director of Federal Programs
Artesia Public Schools, NM
School Improvement Network is the leading provider of teach-
er education and teacher training, specializing in on-demand,
research-based professional development anytime, anywhere.
As the home of The Video Journal of Education, PD 360, and
the Leadership and Learning Framework, School Improve-
ment Network’s education training resources focus on the
most relevant topics, such as classroom management. The
resources also feature top experts such as Michael Fullan and
Douglas Reeves, and show how to put theory into practice.
With its focus on long-term improvement, sustainability, and
greater internal capacity, School Improvement Network helps
its clients close achievement gaps, meet high standards and
increase student learning for both elementary education and
secondary education. To learn more about School Improve-
ment Network’s dynamic resources, visit
www.schoolimprovement.com.
Increased Consistency
Improved Instructional Leadership
Teachers Who Struggle
Increased Accountability
CONCLUSION
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