5. Virtual
Assistants
• High
School
Interns
• Real
Estate
Specific
Assistants
– TransacLon
Coordinators
– Lead
QualificaLon
Specialist
– MarkeLng
Experts
– Day
to
Day
Personal
Assistants
Team
Double
Click
• Avg.
$25/hr
(depends
on
services)
www.TeamDoubleClick.com
19. Business
Tools
• What
it
does:
– Send
Contracts
via
e-‐mail
to
clients
to
sign
electronically
– Saves
paper,
and
Lme
for
both
you
and
the
client
– Returned
to
you
in
a
PDF
format-‐
when
client
hits
“submit”
www.DocuSign.com
52. What
is
a
Brand?
• It’s
a
part
of
you
• It’s
something
your
clients
recognize
• It’s
a
movement
• It’s
the
why
53. What’s
Your
Unique
Brand?
• Who
are
you?
• What
are
your
passions?
• Any
life
changers?
• What’s
your
experLse?
• What
do
you
and
your
client
have
in
common?
55. My
Brand
• Former
School
Teachers
• 10%
Back
to
Schools
• High
School
Interns
• AcLve
on
School
Boards
and
PTAs
• Engage
in
Community
of
Teachers/Clients
56. How
Do
You
Make
$$$
With
Your
Brand?
$
Market
your
Brand
Brand
FoundaLon
71. Brand
Recap
Choose
Your
Brand
1. Create
a
Logo
2. Passion
Line
3. Business
Cards
4. E-‐mail
PromoLon
5. Brand
Your
Social
Media
Sites
6. Build
Your
FoundaLon
72. Market
Your
Brand
SPHERE
of
INFLUENCE
TARGET/NICHE
1. Connect
1. Network
2. Engage
2. Spread
the
Word
3. Measure
3. Create
Community
4. Promote
4. Monitor
73. 1st
Part
of
MarkeLng
Plan
SPHERE
of
INFLUENCE
1. Connect
2. Engage
3. Measure
4. Promote
74. Sphere
of
Influence
Best
Ways
to
Connect
• Snail
Mail
• E-‐mail
• Face
to
Face
85. Spread
the
Word
• Free
PR
is
easy-‐
takes
Lme
• List
of
all
media
outlets
in
your
area
• Editorial
Calendar/Events
Calendar-‐
deadlines-‐
Create
a
PR
Calendar
• Send
news-‐worthy
PR
weekly:
Events
held,
Seminars,
personal
interest
stories,
mkt
opinions
86. Spread
the
Word
• Instant
Press
Releases
www.ducsapemarkeLng.com/IPR.htm
• Grade
your
Press
Releases
www.pressreleasegrader.com
-‐Looks
at
language,
content
-‐Considers
Links
and
Search
Engine
OpLmizaLon
87. Spread
the
Word
• FREE
Press
Release
DistribuLon!
• PRLOG
www.PRLog.org
90. Create
Community
InspiraLon
Newspapers
-‐Events
-‐RE/Mortgage
News
-‐Stats
-‐Passion
Related
News
Other
Blogs
NAR
Research
91. Use
Video
•
-‐
Resume
•
-‐
Welcome
to
Your
Site
Video
•
-‐
Process
ExplanaLons
•
-‐
Frequently
Asked
QuesLons
•
-‐
Client
TesLmonials
•
-‐
MarkeLng
Videos
•
-‐
Seller
Home
Tours
•
-‐
Buyer
Home
Tours
•
-‐
Neighborhood
Tours
•
-‐
Community
Highlights
hsp://www.youtube.com/creators/playbook.html
98. I
LOVE….
Sites:
• www.ducsapemarkeLng.com
• www.webinknow.com
• www.webrealestatetools.com
Books:
New
Rules
of
PR
and
MarkeLng
Customers
for
Life
Never
Eat
Alone
