Charmaine Hart shared this presentation at the first Microsoft TeachMeet in Johannesburg in October 2011. She calls it "Advertising in English'.

1. Advertising in English
(First Language)
Charmaine Hart
Bryandale Primary School
Grade 5

2. Focus of lesson
• Different forms of advertising
• Effectiveness of advertising
• Target audience of advertising
• Emotive, descriptive language used in
advertising

3. Lesson format
• Used a Mimio
• Played adverts (Flash mob, TV, Radio)
• Looked at billboard and print examples

6. Lesson activities
• Learners in groups
• Two groups created TV ads
• Two groups created radio ads
• 4 groups created print ads on laptops
• Recorded TV and radio ads
• One checklist used to assess all

7. Checklist
Checklist for Adverts
Names: _________________________________________
_______________________________________________
Clear communication of name of product: 2
Creativity 2
Use of emotive words / language 2
Catchy slogan 2
Sufficient relevant information 2
TOTAL 10

8. TV Advert example

9. Print Advert example

10. Thank you