1. Lisa Horton
Media Relations Manager
University of East Anglia

2. Ashtag smartphone app

3. Sightings shown on Ashtag.org

4. Aspects that improved
effectiveness of science
communication
June 21, 2013

5. Captured the public / media interest

6. Captured the public / media interest
June 21, 2013

7. Captured the public / media interest
June 21, 2013

8. Power of social media #Ashtag

9. Timing – a swift response
THURSDAY October 25 Story of discovery of two wild
Chalara sites breaks. Idea conceived.
FRIDAY October 26 Key Forestry Commission support
confirmed. Media campaign drafted.
WEENEND October 27-28 app and website built, BBC
Autumn Watch, Channel 4 News and Guardian
Environment tipped off.
MONDAY October 29 Ashtag launch.
www.adaptlowcarbongroup.co.uk

10. Commitment to media engagement

11. Continued news value

12. Continued news value
June 21, 2013

13. Measuring the success
June 21, 2013

14. Media coverage
Television
CNN, BBC 2 Autumnwatch, Channel 4 News, ITV Anglia News,
BBC Look East
Newspapers & Magazines
15+ national articles, many more regional
Radio
BBC Radio 4 Farming Today, 15+ BBC regional coverage
Online
BBC, The Telegraph, Guardian, Daily Mail and 100,000 other
websites!
June 21, 2013

15. Key stats
Built in three days
22,000+ visits to Ashtag.org
1,040+ geotagged sightings submitted
50+ of these classed as ‘likely’ by our expert
12,000+ downloads of AshTag app
Channel 4, Mail Online,
Telegraph, Guardian
Autumn watch Results published on website

16. Downloads
www.adaptlowcarbongroup.co.uk

17. Feedback