6. This Evening’s Programme 6:45-8:15 Speakers Introduction Alastair Watson BEN Matthew Howell Withers & Rogers Terence Cosgrove Revolymer Alex Hall VWV 7:15-8:30 Q & A 8:30-9:00 Networking
10. Nortel Patents Sold for $4.5bn (June 2011) Google to Buy Motorola Mobility for $12.5 Billion to Gain Wireless Patents (August 2011) IBM collects $1.1bn in licensing fees (2009) Arm Holdings profits up over 40% (January 2012) Coke world's most valuable brand (October 2011) The Headlines
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12. Registered Trade Marks Patents Common Law Trade Marks Registered Designs Know How Utility Models Copyright/Database rights Unregistered Design Right Registered Rights Unregistered Rights Trade Secrets What is Intellectual Property?
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Editor's Notes
Email newsletters are still effective - Got to be interesting Great subject lines, WIN, FREE etc
1 client = expert, 5 clients = national expert, 50 clients = “leading” it’s not about selling, its about letting people buy - no complicated contracts risk reversal tell, don’t sell 30 day trial 6 month minimum then month to month