In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
2. Wait… I thought Google hated duplicated content.
How can Content Curation be good for SEO?
3. The thing is:
Content Curation is NOT duplicated content
Duplicated
• Copy/paste = repeat
• Deprives original content
owner from traffic
• Unethical to content creators
• Infringes copyright
• Adds no value to readers
• Penalized by Google
Curated
• Link to = quote
• Drives traffic to original content
owners
• Beneficial to content creators
• Fair Use legal doctrine
• Adds value to readers
• Valued by Google
(Also watch this video by Google‟s Matt Cutts)
5. Curated content
“Oh! I really like that article.
I‟m going to share it with my own
insight to engage my audience”.
Click to read through:
-Drives traffic to original site
-Vets original content as worth reading
-Encourages further sharing
Short snippet of the article.
Added commentary from the curator:
context, opinion, perspective, links to other pieces… = value added
Source attribution
8. But Content takes time and money
Type of content Cost to produce Time to produce
Blog 2-4 man hours 1-3 days
Infographic $2,000-$10,000 3-6 weeks
Video $5,000-$150,000 4-12 weeks
White paper 5-20 man days 3-8 weeks
9. “Content curation helps your freshness
factor”
88% of professionals found content curation helped them find
the time to publish more content
Source: Impact of Content Curation on Business Goals survey
Jason DeMers,
Founder & CEO of the AudienceBloomagency
Source: 6 Facts About Content Curation and SEO You May Not Know
20. The Bruce Clay experiment:
or how content curation can rank #1 on Google
0
2
4
6
8
10
12
Automated duplication Editorialized curation Editorialized curation + excerpt from
original
Ranking in Google Search results - benchmark
Source: SEO-Friendly Content Curation in a Post-Panda World
21. We asked 1,550 professionals:
Did Content Curation help with regards to…
Source:Impact of Content Curation on Business Goals survey
22. Where Curation Traffic comes from:
data from 65M+ curated posts through Scoop.it
Source: Where content curation traffic comes from
25. Be relevant & consistent
Source: Where content curation traffic comes from
26. Curate from reliable sources
“As with all outbound links, it‟s
critical that you‟re linking only
to „good neighborhoods‟”
Jason DeMers,
Founder & CEO of the AudienceBloomagency
Source: 6 Facts About Content Curation and SEO You May Not Know
32. Get started
Give it a try
Or get in touch:
@scoopit
business@scoop.it
Discover Curate Publish
33. Some people and content who inspired this
presentation
• Jason DeMers, Founder & CEO of the AudienceBloom
agency: http://sco.lt/6sagxl and http://sco.lt/9Ll2SP
• Chris Dyson, TripleSEO: http://sco.lt/5ba7vd
• GinalucaFiorelli, professional SEO at IloveSEO.net:
http://sco.lt/8GDTN3
• Matt Cutts, Google: http://sco.lt/9KuGP3