1. ACBSP Region 4 Conference Presentation October 8, 2010 1 “Harnessing the Power of Social Media”It’s Free…Well, It’s Sort of Free! Scott Freehafer, Ph.D., SPHR Assistant Professor of Business Director, MBA and Non-Traditional Programs at The University of Findlay
2. Session Description 2 Facebook, LinkedIn, Twitter, and YouTube have to potential to change how colleges recruit, interact with, and stay connected with their prospective students, current students, and alumni. Best of all, these resources are free (sort of free) and can help move your college forward.
4. Social Media…Do We Have a Choice? 4 What do you think? Is Social Media a Fad? Is it a “fundamental shift in the way people communicate?” Can it be a distraction and a waste of time? Can it be a productive use of your time? Does it require Discipline? A Strategy? A Champion? Can it help you grow your school and connect with your students, your faculty, your alumni? Is it “one more thing”?
16. What Can You Do With Facebook? 10 Make “Friends” with your students (but be careful?) Make “Friends” with your colleagues Start a Group for your class, major, club, department, and college Post Updates on your group’s Wall and the members’ Walls get updated Provide Information Post (allow?) Photos and Videos Create and Participate in Discussions Create Events Advertise to your network or to a targeted group
17. Some Things You Might Want to Consider 11 Deciding to use Social Media for Business Purposes has to be intentional and regular Someone needs to be “responsible” for a group Check on your school’s Social Media Policy To maximize your use of Social Media, you have to add value to others on a regular basis – discussions, articles, advice, information, and videos But you can’t flood the people in your network with useless information and noise or they will drop you What you do has to be relevant to your audience! Good things can go Viral and so can Bad things! United Breaks Guitars
18. But Facebook Is Not the Only Game in Town! 12 LinkedIn is the Premier Business/Professional Social Networking Platform LinkedIn has some significant advantages over Facebook including: You can create your own LinkedIn You can create up to 30 subgroups under your LinkedIn Group You can have moderated discussions with your members You can post links to videos, articles, and websites You can have your own company blog with its own followers
22. LinkedIn Tips 16 Once you have established your profile, work to get it 100% complete. Join and participate in relevant groups. Build your own personal networks with your colleagues, professionals, and students (?). Participate in Linked Answers to build your network and your credibility. Monitor what people are saying about you and your organization and reply privately to complaints where you may have an opportunity
23. LinkedIn Tips 17 If you join groups, make sure you manage your membership so you do not get bombarded with emails – same thing with Discussions – Opt out of emails unless you really want them! Add value to your networks and to the groups you belong to by participating in discussions, posting jobs, links, videos, etc. If your group grows, get help in managing it – There are three levels of administration – Owner, Manager, Moderator
24. LinkedIn Tips 18 LinkedIn has a Job Board, but it is not as large as the major job board, but by using “Companies”, you can see who is working for an organization that you might be interested in working for. LinkedIn More has: Companies Answers Direct Ads Learning Center Reading List Events Company Buzz SlideShare Polls
36. Managing Social Media 30 Do a little bit every day! Use Social Media coordination tools like: Hootsuite - http://hootsuite.com Seesmic - http://seesmic.com/app Tweetdeck - http://www.tweetdeck.com/
38. Integrating YouTube and Google Video 32 You can upload videos to YouTube and Google Video and then link those videos to your social media sites through the “Discussions” function in LinkedIn and through the “Wall” in Facebook. These videos can be about your programs, your students, your faculty, your school or anything else for that matter! Let’s check a video out! http://www.youtube.com/user/UFindlay#p/a/u/2/NUbLWuAxZBg
39. So, What’s In It For You? 33 “It’s not a matter of IF, it’s a matter of WHEN and HOW” Obviously, you don’t have to engage in Social Media, but will you be shortchanging yourself and your school and actually making things more difficult for you and your school in the future if you don’t embrace Social Media?? Social Media is FREE, but there is a COST. But I believe it is worth the investment.
40. THANK YOU! 34 Scott Freehafer, Ph.D., M.Ed., MBA, SPHR Director of MBA and Non-Traditional ProgramsAssistant Professor of BusinessThe University of Findlay302 Old MainFindlay, Ohio 45840419-434-4002http://www.linkedin.com/in/scottfreehaferSkype - scott.freehafer Twitter - DocScottSPHROr just Google me!
Notas del editor
Social Media Revolution 2 at http://vimeo.com/11551721Supporting Statistics for Social Media Revolution are available at: Socialnomics.com StatisticsAnother excellent recourse is: Social Media Today