Introduction to the Twing.com Forum Search & Community Discovery Engine

1. Search and Discover Community An underserved niche in online search The Twingbot Collection Robot

4. User Generated Content Usage

5. User Generated Content Usage

6. The World Twing Confidential

9. Forums are No Longer Techie Elite They’re for Mainstream Special Enthusiasts Twing Confidential Scubaboard.com TiVoCommunity.com Millions interacting every day, with tens of millions reading. And within structured, searchable text content. It appears as much as 80+ per cent of forum content exists in perhaps the top 20 general formats.

10. It’s All About Special Enthusiast Areas Twing Confidential Forums are going more mainstream everyday. And these users need better tools for search and discovery.

11. A Closer Look at Just One Niche Community Twing Confidential With an Alexa traffic rank of 13,302 in January, 2007, TiVoCommunity.com happily proclaims… Welcome to TiVoCommunity.com! With over 130 thousand registered members and 1.2 million unique visits per month, TiVoCommunity.com is your home for everything and anything TiVo related. As a point of interest, based on a combination of Arbitron/Edison and In-Stat data, the 130k members represent approximately 2.7% of the total TiVo marketplace. A reasonable 25/75 poster vs. viewer only ratio means 10+% of the TiVo marketplace visits.

12. Major Search Engines Don’t Easily Surface Forum Content Twing Confidential These searches don’t expose these possibilities.

13. So Does Content Type Search Have Value? Twing Confidential Top Engines Recognize Value of Collection Types …but neglect forums

14. What Kind of Flavors of Forums are There? Twing Confidential 10 – 20 Popular Software Formats Commercial Open Source Hundreds+ of Minor/Custom Formats About.com – iVillage – Meredith - Others Handful of Large Services Two Major Software Formats

17. Twing’s Got the Total Package for Forum Search and Discovery editorial headlines advanced drill down tools directory / topic drill down Hot topics/Buzz What’s Happening Forum Owner Info User and Forum Owner Updates Twing Forums

18. Where did Twing Come From Twing.com is a division of Accoona Corp., a multi-faceted Jersey City, NJ based Internet company engaged in three primary business lines - online-based lead generation, online search in the United States, Europe and China, and eCommerce consumer electronics retailing. Company Contact: John Fernandez Director of Communications Twing.com (201) 557-9371 [email_address] Press Contact: Belinda Banks SSPR (609) 750-9110 Belinda@sspr.com Twing is headed up by Internet business veteran GM Kevin Shea, (Aferternic.com, TheGlobe.com), with product efforts led by Director of Product Management Scott Germaise, (Prodigy, About.com, ClubMom.com). Twing’s advanced search technology group is run by VP for Search Indexing, Steven Randle and Yahoo veteran Anand Srinivasan.

19. Thank You for Your Time! Twingbot says…