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Death of an Indie Game
                     Studio


                            Scott Macmillan
                            Macguffin Games
Wednesday, March 23, 2011
www.macguffingames.com/
           2011/pax-slides


Wednesday, March 23, 2011
Why I did it.



Wednesday, March 23, 2011
A Brief History of Macguffin Games




                            Idyllic Prehistory


Wednesday, March 23, 2011
A Brief History of Macguffin Games




                        Rockin’ with
                          Dokken
Wednesday, March 23, 2011
A Brief History of Macguffin Games

                       Oh Crap No Money




Wednesday, March 23, 2011
A Brief History of Macguffin Games

                            The Social Network




Wednesday, March 23, 2011
A Brief History of Macguffin Games




                            Oh Noes


Wednesday, March 23, 2011
A Brief History of Macguffin Games




                            Idyllic Prehistory


Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
A Brief History of Macguffin Games




                        Rockin’ with
                          Dokken
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Graham
     Sternberg




Wednesday, March 23, 2011
Whitney
                            Sternberg




Wednesday, March 23, 2011
A Brief History of Macguffin Games




                        Rockin’ with
                          Dokken
Wednesday, March 23, 2011
Wednesday, March 23, 2011
A Brief History of Macguffin Games

                       Oh Crap No Money




Wednesday, March 23, 2011
A Brief History of Macguffin Games

                            The Social Network




Wednesday, March 23, 2011
Wednesday, March 23, 2011
A Brief History of Macguffin Games




                              The End


Wednesday, March 23, 2011
Things We Did Wrong

                            ?
                            ?
                            ?
                                Things We Did Right
                            ?
                                          ?
                                          ?

                                          ?

                                          ?

Wednesday, March 23, 2011
Things We Did Wrong

                                    Scope
                            (aka Game Was Too Big)



Wednesday, March 23, 2011
Things We Did Wrong


                             Lack of Deadlines




Wednesday, March 23, 2011
Wednesday, March 23, 2011
Take $50 bets from everyone.

                                  Brag a lot to everyone.

                            Publicly pledge you’ll give money to
                                     Jack Thompson.




Wednesday, March 23, 2011
Things We Did Wrong

                             Respect and Learn
                                 Marketing



Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Purple Cow / Free Prize - Seth Godin




Wednesday, March 23, 2011
Purple Cow / Free Prize - Seth Godin

                       Inbound Marketing - Shah and Halligan




Wednesday, March 23, 2011
Purple Cow / Free Prize - Seth Godin

                       Inbound Marketing - Shah and Halligan

               What is Marketing - Harvard Biz School Press




Wednesday, March 23, 2011
Things We Did Wrong


                            Understand The Market




Wednesday, March 23, 2011
Wednesday, March 23, 2011
Things We Did Wrong

                            Scope
                 Lack of Deadlines
                    Learn Marketing
                                      Things We Did Right
                 Know Your Market
                                                ?
                                                ?

                                                ?

                                                ?

Wednesday, March 23, 2011
Things We Did Right


                            Learned how to fail.




Wednesday, March 23, 2011
Things We Did Right


                    Found / Built a Community




Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Things We Did Right


                            Learned how to code.




Wednesday, March 23, 2011
Wednesday, March 23, 2011
Things We Did Right

                   Break things down into real
                              tasks.



Wednesday, March 23, 2011
- Learn how to code.




Wednesday, March 23, 2011
• - Do the first 3dbuzz.com tutorial on Unity, and code it.
                                                     Due: 12/15/10




Wednesday, March 23, 2011
Things We Did Wrong

                            Scope
                 Lack of Deadlines
                    Learn Marketing
                                      Things We Did Right
                 Know Your Market
                                        Learn How To Fail
                                      Find / Build a Community

                                          Learn to Code

                                            Real Tasks

Wednesday, March 23, 2011
MONEY = TIME

   ART != BUSINESS

Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
Wednesday, March 23, 2011
One year.

             $10,000




Wednesday, March 23, 2011
One year.

             $10,000
                            Art - $3000
             $7,000



Wednesday, March 23, 2011
One year.

             $10,000
                            Art - $3000
             $7,000
                            Sound - Free



Wednesday, March 23, 2011
One year.

             $10,000
                            Art - $3000
             $7,000
                            Sound - Free

                            Coding - 10
                             Months
Wednesday, March 23, 2011
1.5 years?

               $7,000
                            Art - $4000
               $6,000
                            Sound - ???

                            Coding - 13
                             Months?
Wednesday, March 23, 2011
MONEY = TIME

   ART != BUSINESS

Wednesday, March 23, 2011
Pure Art           Pure Business




Wednesday, March 23, 2011
Pure Art           Pure Business




Wednesday, March 23, 2011
Wednesday, March 23, 2011
Pure Art           Pure Business




Wednesday, March 23, 2011
Pure Art                 Pure Business


                            Us?

Wednesday, March 23, 2011
MONEY = TIME

   ART != BUSINESS

Wednesday, March 23, 2011
- Start a company.
     - Make a game.
     - Put the game on the market.
     - Lots of people buy the game.
     - Sit on a beach earning 20%.




Wednesday, March 23, 2011
- Start a company.
     - Make a game.
     - Put the game on the market.
     - Lots of people buy the game.
     - Sit on a beach earning 20%.


               - Start a company.
               - Start a game.
               - Never finish a game.
               - I spent a down payment on a house wait crap.
               - Fuuuuuuuuuuuuuuu.


Wednesday, March 23, 2011
Pure Art                 Pure Business


                            Us?

Wednesday, March 23, 2011
In Conclusion:
   Maybe a company isn’t the right thing for
              some people.

 But if you want to make a game, for God’s
                 sake, do it.

Nothing can stop you if you are persistent.

Wednesday, March 23, 2011
What’s next for me?


                    I’m making a game!



Wednesday, March 23, 2011
Thank you!
                  Special thanks to Vincent Diamante, Christian
                  Baekkelund, Justin Houk, and ALL the Boston
                                      Indies.


                            Email: scott@macguffingames.com
                                Twitter: @MrMacguffin



Wednesday, March 23, 2011

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Death of an Indie Studio