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Healthcare & Social Media: 2009 Trends & Strategy

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Scott Meis
Scott Meis

This document discusses trends in healthcare and social media in 2009. It notes that many consumers use social media to research health information and find opinions from other patients. The document provides examples of popular social media platforms for healthcare at the time, such as blogs, microblogs, social networking sites and forums. It recommends that healthcare organizations consider using social media to engage with patients, but need to first listen to conversations, choose appropriate platforms and tools, and define clear objectives and strategies.

TecnologíaEmpresarialesSalud y medicina
1 de 25
Healthcare and Social Media: 2009 Trends & Strategy 03/11/2009 Scott Meis | Sr. Project & Social Media Director
Carolyn Grisko & Associates Inc. ,[object Object],[object Object],Healthcare and Social Media
The Big Shift Healthcare and Social Media
Social Media Defined ,[object Object],Healthcare and Social Media
Popular Types of Healthcare Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
How America Searches Health Information ,[object Object],[object Object],[object Object],Healthcare and Social Media
Why Consumers Are Attracted to Social Media ,[object Object],[object Object],[object Object],Healthcare and Social Media
Current Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
The BIG Question ,[object Object],Healthcare and Social Media
Start By Listening ,[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
Choose Your Audience ,[object Object],[object Object],[object Object],[object Object],Establishing Your Social Media Network
Set Your Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Establishing Your Social Media Network
Define Your Strategy ,[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
Choose Your Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
Sample Social Media Platform Healthcare and Social Media Your Website
Measurement & Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
With or Without You . . . ,[object Object],[object Object],[object Object],Healthcare and Social Media
What It Will Take ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
What It Will Take - Graph from Beth Kanter Healthcare and Social Media
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
The Big BIG Takeaway ,[object Object],[object Object],Healthcare and Social Media
Case Study – Mayo Clinic ,[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media
Questions & Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],Healthcare and Social Media

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Healthcare & Social Media: 2009 Trends & Strategy

  • 1. Healthcare and Social Media: 2009 Trends & Strategy 03/11/2009 Scott Meis | Sr. Project & Social Media Director
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  • 3. The Big Shift Healthcare and Social Media
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  • 15. Sample Social Media Platform Healthcare and Social Media Your Website
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  • 19. What It Will Take - Graph from Beth Kanter Healthcare and Social Media
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