SlideShare una empresa de Scribd logo

The Power of Conversation - Using Social Media to Motivate Action in the Donation Community

•
•
Scott Meis
Scott Meis

The document discusses how social media can be used to motivate action in the organ donation community. It provides examples of how social media platforms like Facebook, Twitter, YouTube and blogs can be leveraged for brand awareness, community building, fundraising, and increasing donor registrations. The document outlines best practices for social media use, including listening, identifying objectives, developing a strategy and content plan, engagement, and measurement of results.

TecnologíaNoticias y política
1 de 42
The Power of Conversation Using Social Media to Motivate Action in the Donation Community January 13, 2009 Scott Meis | Sr. Project & Social Media Director Dave Bosch | Communications Director Gift of Hope Organ & Tissue Donor Network
Carolyn Grisko & Associates Inc. ,[object Object],[object Object],The Power of Conversation
Gift of Hope Organ & Tissue Donor Network ,[object Object],The Power of Conversation
What We’ll Cover The Power of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This… The Power of Conversation
Can Quickly Result In This… The Power of Conversation
Why Social Media Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Why People Are Attracted to Social Media ,[object Object],[object Object],[object Object],The Power of Conversation
Current Online Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
2010 Social Media Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation Name
People Listen – The Domestic Diva Case Study ,[object Object],[object Object],The Power of Conversation
People Listen – #Eric Heart Transplant ,[object Object],[object Object],[object Object],The Power of Conversation
People Talk - Twitter ,[object Object],The Power of Conversation
People Share - Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
People Watch – Donate Life Illinois on YouTube The Power of Conversation
The BIG Question ,[object Object],The Power of Conversation
Social Media & the Transplant Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Brand Awareness Example The Power of Conversation
News Generation Example ,[object Object],[object Object],[object Object],The Power of Conversation
How to Sell Leadership on Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Is Social Media Measurable? ,[object Object],[object Object],[object Object],The Power of Conversation
How Do I Find Time to Manage Social Media? ,[object Object],[object Object],[object Object],The Power of Conversation
What It Will Take ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
What It Will Take - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
What It Will Take – Sample Daily Schedule (2.5 HRs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Start By Listening ,[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Choose Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Set Your Objectives & Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Define Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Choose Your Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
Sample Social Media Platform The Power of Conversation Your Website
Social Media Case Study – Campus Challenge The Power of Conversation
Social Media Case Study – Campus Challenge The Power of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Case Study – Campus Challenge The Power of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Case Study – Campus Challenge The Power of Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
With or Without You . . . ,[object Object],[object Object],[object Object],The Power of Conversation
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],The Power of Conversation
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation
The Big Takeaway ,[object Object],[object Object],[object Object],[object Object],The Power of Conversation
The Big BIG Takeaway ,[object Object],[object Object],The Power of Conversation
Resources ,[object Object],[object Object],The Power of Conversation
Questions & Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Power of Conversation

Recomendados

Maximizing Use of Facebook and YouTube in the Donation Community
Maximizing Use of Facebook and YouTube in the Donation CommunityMaximizing Use of Facebook and YouTube in the Donation Community
Maximizing Use of Facebook and YouTube in the Donation CommunityScott Meis
 
Facebook Strategy for Public Relations - June 2010
Facebook Strategy for Public Relations - June 2010Facebook Strategy for Public Relations - June 2010
Facebook Strategy for Public Relations - June 2010Scott Meis
 
Facebook for Public Relations - PR Daily Presentation
Facebook for Public Relations - PR Daily PresentationFacebook for Public Relations - PR Daily Presentation
Facebook for Public Relations - PR Daily PresentationScott Meis
 
Running a Social Media Newsroom
Running a Social Media NewsroomRunning a Social Media Newsroom
Running a Social Media NewsroomGame Day Communications
 
Social Media Strategies, Cincinnati USA Regional Chamber
Social Media Strategies, Cincinnati USA Regional ChamberSocial Media Strategies, Cincinnati USA Regional Chamber
Social Media Strategies, Cincinnati USA Regional ChamberGame Day Communications
 
073010 facebook reco
073010 facebook reco073010 facebook reco
073010 facebook recoPeter Lloyd Johnson
 
073110 social media_action_plan
073110 social media_action_plan073110 social media_action_plan
073110 social media_action_planPeter Lloyd Johnson
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
 

Recomendados

Maximizing Use of Facebook and YouTube in the Donation Community
Maximizing Use of Facebook and YouTube in the Donation CommunityMaximizing Use of Facebook and YouTube in the Donation Community
Maximizing Use of Facebook and YouTube in the Donation CommunityScott Meis
 
Facebook Strategy for Public Relations - June 2010
Facebook Strategy for Public Relations - June 2010Facebook Strategy for Public Relations - June 2010
Facebook Strategy for Public Relations - June 2010Scott Meis
 
Facebook for Public Relations - PR Daily Presentation
Facebook for Public Relations - PR Daily PresentationFacebook for Public Relations - PR Daily Presentation
Facebook for Public Relations - PR Daily PresentationScott Meis
 
Running a Social Media Newsroom
Running a Social Media NewsroomRunning a Social Media Newsroom
Running a Social Media NewsroomGame Day Communications
 
Social Media Strategies, Cincinnati USA Regional Chamber
Social Media Strategies, Cincinnati USA Regional ChamberSocial Media Strategies, Cincinnati USA Regional Chamber
Social Media Strategies, Cincinnati USA Regional ChamberGame Day Communications
 
073010 facebook reco
073010 facebook reco073010 facebook reco
073010 facebook recoPeter Lloyd Johnson
 
073110 social media_action_plan
073110 social media_action_plan073110 social media_action_plan
073110 social media_action_planPeter Lloyd Johnson
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
 
Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For CorporatesAbhishek Sinha
 
Social Media and Hospice
Social Media and HospiceSocial Media and Hospice
Social Media and HospiceNatasha Beauchamp
 
Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Sally Falkow
 
Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011Sean Mussenden
 
CRMA and Social Media
CRMA and Social MediaCRMA and Social Media
CRMA and Social MediaFSC Interactive
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRegional Development Australia (RDA) Illawarra
 
Facebook marketing Strategy
Facebook marketing Strategy Facebook marketing Strategy
Facebook marketing StrategySandeep Kodebathula
 
10 Socially Connected Mainstream Media Outlets
10 Socially Connected Mainstream Media Outlets10 Socially Connected Mainstream Media Outlets
10 Socially Connected Mainstream Media OutletsMarketwired
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media PresentationLisa Helminiak
 
Let's Get Engaged
Let's Get EngagedLet's Get Engaged
Let's Get EngagedLogan Aimone
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit Renegade, LLC
 
Social media
Social mediaSocial media
Social mediaphsview
 
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + DoFarra Trompeter, Big Duck
 
PHP socialmedia training 2_28_11
PHP socialmedia training 2_28_11PHP socialmedia training 2_28_11
PHP socialmedia training 2_28_11Social Media and Digital Strategy Consulting
 
Likeable Social Media
Likeable Social MediaLikeable Social Media
Likeable Social MediaDavid Johnson
 
Facebook a marketing survey
Facebook a marketing surveyFacebook a marketing survey
Facebook a marketing surveySohail Haider
 
Developing your social media strategy
Developing your social media strategyDeveloping your social media strategy
Developing your social media strategyGood Circle
 
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumAffect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumBusiness Development Institute
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media Evelyn McCormack
 
Using Social Media in the New Sports Community
Using Social Media in the New Sports CommunityUsing Social Media in the New Sports Community
Using Social Media in the New Sports CommunitySteve Momorella
 
Le nuove frontiere del Web Marketing e le PMI
Le nuove frontiere del Web Marketing e le PMILe nuove frontiere del Web Marketing e le PMI
Le nuove frontiere del Web Marketing e le PMIduepuntozeroresearch
 
Web e PMI. Generare attività di valore
Web e PMI. Generare attività di valoreWeb e PMI. Generare attività di valore
Web e PMI. Generare attività di valoreSimone Moriconi
 

Más contenido relacionado

La actualidad más candente

Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For CorporatesAbhishek Sinha
 
Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Sally Falkow
 
Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011Sean Mussenden
 
10 Socially Connected Mainstream Media Outlets
10 Socially Connected Mainstream Media Outlets10 Socially Connected Mainstream Media Outlets
10 Socially Connected Mainstream Media OutletsMarketwired
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media PresentationLisa Helminiak
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit Renegade, LLC
 
Social media
Social mediaSocial media
Social mediaphsview
 
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + DoFarra Trompeter, Big Duck
 
Likeable Social Media
Likeable Social MediaLikeable Social Media
Likeable Social MediaDavid Johnson
 
Facebook a marketing survey
Facebook a marketing surveyFacebook a marketing survey
Facebook a marketing surveySohail Haider
 
Developing your social media strategy
Developing your social media strategyDeveloping your social media strategy
Developing your social media strategyGood Circle
 
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumAffect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumBusiness Development Institute
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media Evelyn McCormack
 
Using Social Media in the New Sports Community
Using Social Media in the New Sports CommunityUsing Social Media in the New Sports Community
Using Social Media in the New Sports CommunitySteve Momorella
 

La actualidad más candente (20)

Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For Corporates
 
Social Media and Hospice
Social Media and HospiceSocial Media and Hospice
Social Media and Hospice
 
Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph
 
Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011Secrets of Social Media CRMA 2011
Secrets of Social Media CRMA 2011
 
CRMA and Social Media
CRMA and Social MediaCRMA and Social Media
CRMA and Social Media
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
 
Facebook marketing Strategy
Facebook marketing Strategy Facebook marketing Strategy
Facebook marketing Strategy
 
10 Socially Connected Mainstream Media Outlets
10 Socially Connected Mainstream Media Outlets10 Socially Connected Mainstream Media Outlets
10 Socially Connected Mainstream Media Outlets
 
Vistage Social Media Presentation
Vistage Social Media PresentationVistage Social Media Presentation
Vistage Social Media Presentation
 
Let's Get Engaged
Let's Get EngagedLet's Get Engaged
Let's Get Engaged
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit
 
Social media
Social mediaSocial media
Social media
 
10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do10 Social Media Practices Your Nonprofit Should Know + Do
10 Social Media Practices Your Nonprofit Should Know + Do
 
PHP socialmedia training 2_28_11
PHP socialmedia training 2_28_11PHP socialmedia training 2_28_11
PHP socialmedia training 2_28_11
 
Likeable Social Media
Likeable Social MediaLikeable Social Media
Likeable Social Media
 
Facebook a marketing survey
Facebook a marketing surveyFacebook a marketing survey
Facebook a marketing survey
 
Developing your social media strategy
Developing your social media strategyDeveloping your social media strategy
Developing your social media strategy
 
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumAffect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
 
Non Profits and Social Media
Non Profits and Social Media Non Profits and Social Media
Non Profits and Social Media
 
Using Social Media in the New Sports Community
Using Social Media in the New Sports CommunityUsing Social Media in the New Sports Community
Using Social Media in the New Sports Community
 

Destacado

Le nuove frontiere del Web Marketing e le PMI
Le nuove frontiere del Web Marketing e le PMILe nuove frontiere del Web Marketing e le PMI
Le nuove frontiere del Web Marketing e le PMIduepuntozeroresearch
 
Web e PMI. Generare attività di valore
Web e PMI. Generare attività di valoreWeb e PMI. Generare attività di valore
Web e PMI. Generare attività di valoreSimone Moriconi
 
Mashable Social Media Day Milano 2015
Mashable Social Media Day Milano 2015 Mashable Social Media Day Milano 2015
Mashable Social Media Day Milano 2015 Zones
 
Facebook for charities
Facebook for charitiesFacebook for charities
Facebook for charitiesBen Clowney
 
Facebook For Marketing And Public Relations
Facebook For Marketing And Public RelationsFacebook For Marketing And Public Relations
Facebook For Marketing And Public RelationsVincenzo Cosenza
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PRSally Falkow
 
Social media marketing per PMI
Social media marketing per PMI Social media marketing per PMI
Social media marketing per PMI Davide Nonino
 
Unlock Digital Banking with SAP Bank Analyzer & S4
Unlock Digital Banking with SAP Bank Analyzer & S4Unlock Digital Banking with SAP Bank Analyzer & S4
Unlock Digital Banking with SAP Bank Analyzer & S4Guillermo Salazar
 
Digital Marketing for Charities
Digital Marketing for CharitiesDigital Marketing for Charities
Digital Marketing for CharitiesSmart Insights
 
How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingWebtrends
 
E waste management
E waste managementE waste management
E waste managementSuharsh L
 
Digital capabilities-deck-2016
Digital capabilities-deck-2016Digital capabilities-deck-2016
Digital capabilities-deck-2016DMW Direct
 
The Digital Maturity Matrix -A Methodology for Digital Transformation
The Digital Maturity Matrix -A Methodology for Digital TransformationThe Digital Maturity Matrix -A Methodology for Digital Transformation
The Digital Maturity Matrix -A Methodology for Digital TransformationJoakim Jansson
 
#CultureCode - Here's how you can have more fun at work - Naomi Simson
#CultureCode - Here's how you can have more fun at work - Naomi Simson #CultureCode - Here's how you can have more fun at work - Naomi Simson
#CultureCode - Here's how you can have more fun at work - Naomi Simson Naomi Simson
 
The Insiders Guide to Employer Branding - 27 Best Practice Insights
The Insiders Guide to Employer Branding - 27 Best Practice InsightsThe Insiders Guide to Employer Branding - 27 Best Practice Insights
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
 
Stakeholder Engagement: Simple Steps to Better Public Consultation
Stakeholder Engagement: Simple Steps to Better Public ConsultationStakeholder Engagement: Simple Steps to Better Public Consultation
Stakeholder Engagement: Simple Steps to Better Public ConsultationCam McAlpine, APR
 
Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Michael King
 
Employee Value Proposition in Corporate Human Resources
Employee Value Proposition in Corporate Human ResourcesEmployee Value Proposition in Corporate Human Resources
Employee Value Proposition in Corporate Human ResourcesSarah Brennan
 

Destacado (20)

Le nuove frontiere del Web Marketing e le PMI
Le nuove frontiere del Web Marketing e le PMILe nuove frontiere del Web Marketing e le PMI
Le nuove frontiere del Web Marketing e le PMI
 
Web e PMI. Generare attività di valore
Web e PMI. Generare attività di valoreWeb e PMI. Generare attività di valore
Web e PMI. Generare attività di valore
 
Mashable Social Media Day Milano 2015
Mashable Social Media Day Milano 2015 Mashable Social Media Day Milano 2015
Mashable Social Media Day Milano 2015
 
PMI e Social Media
PMI e Social MediaPMI e Social Media
PMI e Social Media
 
Facebook for charities
Facebook for charitiesFacebook for charities
Facebook for charities
 
Facebook For Marketing And Public Relations
Facebook For Marketing And Public RelationsFacebook For Marketing And Public Relations
Facebook For Marketing And Public Relations
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PR
 
Social media marketing per PMI
Social media marketing per PMI Social media marketing per PMI
Social media marketing per PMI
 
Unlock Digital Banking with SAP Bank Analyzer & S4
Unlock Digital Banking with SAP Bank Analyzer & S4Unlock Digital Banking with SAP Bank Analyzer & S4
Unlock Digital Banking with SAP Bank Analyzer & S4
 
Social 101 Facebook
Social 101 FacebookSocial 101 Facebook
Social 101 Facebook
 
Digital Marketing for Charities
Digital Marketing for CharitiesDigital Marketing for Charities
Digital Marketing for Charities
 
How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook Marketing
 
E waste management
E waste managementE waste management
E waste management
 
Digital capabilities-deck-2016
Digital capabilities-deck-2016Digital capabilities-deck-2016
Digital capabilities-deck-2016
 
The Digital Maturity Matrix -A Methodology for Digital Transformation
The Digital Maturity Matrix -A Methodology for Digital TransformationThe Digital Maturity Matrix -A Methodology for Digital Transformation
The Digital Maturity Matrix -A Methodology for Digital Transformation
 
#CultureCode - Here's how you can have more fun at work - Naomi Simson
#CultureCode - Here's how you can have more fun at work - Naomi Simson #CultureCode - Here's how you can have more fun at work - Naomi Simson
#CultureCode - Here's how you can have more fun at work - Naomi Simson
 
The Insiders Guide to Employer Branding - 27 Best Practice Insights
The Insiders Guide to Employer Branding - 27 Best Practice InsightsThe Insiders Guide to Employer Branding - 27 Best Practice Insights
The Insiders Guide to Employer Branding - 27 Best Practice Insights
 
Stakeholder Engagement: Simple Steps to Better Public Consultation
Stakeholder Engagement: Simple Steps to Better Public ConsultationStakeholder Engagement: Simple Steps to Better Public Consultation
Stakeholder Engagement: Simple Steps to Better Public Consultation
 
Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)
 
Employee Value Proposition in Corporate Human Resources
Employee Value Proposition in Corporate Human ResourcesEmployee Value Proposition in Corporate Human Resources
Employee Value Proposition in Corporate Human Resources
 

Similar a The Power of Conversation - Using Social Media to Motivate Action in the Donation Community

The Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That WorksThe Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That WorksScott Meis
 
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped AssociationSocial Media for the Time-Strapped Association
Social Media for the Time-Strapped AssociationAmericanNursesAssociation
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...Scott Schablow
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketingMark Walker
 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good SummitBeth Kanter
 
South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010Julie Hawker
 
Social Media for Hospice Organizations
Social Media for Hospice OrganizationsSocial Media for Hospice Organizations
Social Media for Hospice Organizationslgdeaton
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNAHolly Ross
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leadersJulie Hawker
 
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Communications
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11nettib
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyBeth Kanter
 
Social Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersSocial Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersAren Grimshaw
 
Social Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift OfficersSocial Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift OfficersMikey Ames
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
 
Social Media Strategy and Activities Planning
Social Media Strategy and Activities PlanningSocial Media Strategy and Activities Planning
Social Media Strategy and Activities PlanningSpredfast
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social MediaRippling Effect
 

Similar a The Power of Conversation - Using Social Media to Motivate Action in the Donation Community (20)

The Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That WorksThe Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That Works
 
Social Media for Small Business Training
Social Media for Small Business TrainingSocial Media for Small Business Training
Social Media for Small Business Training
 
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped AssociationSocial Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing
 
Lutheran Communicators Network Presentation April 29 2009
Lutheran Communicators Network Presentation April 29 2009Lutheran Communicators Network Presentation April 29 2009
Lutheran Communicators Network Presentation April 29 2009
 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good Summit
 
South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010
 
Social Media for Hospice Organizations
Social Media for Hospice OrganizationsSocial Media for Hospice Organizations
Social Media for Hospice Organizations
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNA
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leaders
 
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications Strategy
 
Social Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersSocial Media: An Introduction for Fundraisers
Social Media: An Introduction for Fundraisers
 
Social Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift OfficersSocial Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift Officers
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentation
 
Social Media Strategy and Activities Planning
Social Media Strategy and Activities PlanningSocial Media Strategy and Activities Planning
Social Media Strategy and Activities Planning
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
 

Último

DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 

Último (20)

DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 

The Power of Conversation - Using Social Media to Motivate Action in the Donation Community

  • 1. The Power of Conversation Using Social Media to Motivate Action in the Donation Community January 13, 2009 Scott Meis | Sr. Project & Social Media Director Dave Bosch | Communications Director Gift of Hope Organ & Tissue Donor Network
  • 2.
  • 3.
  • 4.
  • 5. This… The Power of Conversation
  • 6. Can Quickly Result In This… The Power of Conversation
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. People Watch – Donate Life Illinois on YouTube The Power of Conversation
  • 16.
  • 17.
  • 18. Brand Awareness Example The Power of Conversation
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Sample Social Media Platform The Power of Conversation Your Website
  • 32. Social Media Case Study – Campus Challenge The Power of Conversation
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.