1. SCOTT A SHORT
114 CHELTENHAM DR.
NORMAL, IL 61761
217 417 2175
Scottshort1969@yahoo.com
QUALIFICATIONS
* Proven track record of continued growth both in retail and wholesale furniture business
* Extensive experience in assisting retailers with marketing and advertising
* Successfully managed and maintained large customer base
* Effective sales trainer for new retail operations
* Recognized 8 years in a row for sales growth within customer base
* Opened 20 new accounts within a number of markets in 4 year period
* Experience in helping retailers maintain back end operations
* Strong communicator of ideas
* Proficient in use of Ashley Direct, Word, Excel, PowerPoint
PROFESSIONAL HISTORY
ROOMS DIRECT Furniture, BLOOMINGTON, IL JUNE 2010-Present
General Manager
Run all day to day operations for 2.7M furniture store
Developed and organized all backend systems and customer service programs
All hiring and training of staff
Greatly improved customer satisfaction on back end operations of business
Managed all aspects of the front end of operation including: Buying, reordering, sales metrics, floor
maintenance, etc
FAIRMONT DESIGN/GUILDCRAFT OF CALIFORNIA, ILLINOIS/MO JULY 2009-JUNE 2010
SALES
All marketing and sales in 2 states
Opened 6 new accounts including one major (Weekends Only)
SPRING AIR MATTRESS COMPANY, COLUMBUS, OH JULY 2008-MAY 2009
SALES
Account Management and Growth
Assisted in organizing first regional mattress show for company in Midwest
Increased sales volume by 10% within first 90 days
ASHLEY FURNITURE INDUSTRIES INC., Arcadia, Wisconsin FEB 2000-JAN 2008
Senior Marketing Specialist 2003-2008

2. Maintained account base of anywhere from 120-280 accounts
Worked closely with large number of retailers in all aspects of retail, including advertising, floor design,
back room operations and sales training
Average growth within territory at 15% per year
Achieved 24M in sales in Chicago Market and increased downstate Illinois sales to 5.2M
SCOTT A SHORT
PAGE TWO
Participated and supervised the opening of 8 Ashley Furniture Homestores
Established continuous training program for retail sales associates within HomeStore network
Assisted in one of the most successful marketing campaigns in Midwest, resulting in 1.3 million circulars,
1500 radio spots, 2000 TV spots and 20k direct mailers for furniture retailers across state of Illinois
ASSOCIATE MARKETING SPECIALIST 2000-2003
Took over territory with only 400k in annual sales and only 50 accounts and increased to 1.6M in sales with
90 accounts in less than 2 years resulting in the only sales increase for team.
Established first Central Illinois Ashley Furniture Homestore in Peoria, IL.
ALLABOUT KIDS FURNITURE, CHAMPAIGN, IL 1998-2000
OWNER
Took small loan from family and friends and established small retail operation.
All day to day operations for maintaining furniture retail store
Included: buying, selling, floor design, advertising, delivery and bookkeeping
THIS IS IT FURNITURE/DIRECT FACTORY OUTLET, CHAMPAIGN AND BLOOMINGTON,
IL 1987-1998
STORE MANAGER
Responsible for every aspect of day to day operations including but not limited to-Sales, floor design,
delivery, buying and sales training of various sized sales staff
Assisted in opening of stores in Danville, Peoria, Bloomington and Springfield
EDUCATION
2 years Business Management-Parkland College Champaign, IL
High School Diploma Chicago, IL
REFERENCES:
GEOFF WEED ASHLEY FURNITURE
DAVID NAMOFF OWNER ROOMS DIRECT FURNITURE BLOOMINGTON, IL
PEIRRE SERAFIN OWNER UFS PEORIA, IL
MORE AVAILABLE UPON REQUEST.