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By Scott Galloway
 In Music Videos, the convention of lip syncing is one 
of the most fundamental conventions that the 
music video need. Lip Syncing is where the artist 
mimes the word and emotions to their song and 
then a recorded version is played over the top and 
synced to the artists movements. This makes it look 
like the artist is singing the version being played. 
 (Tubechop below)
 This convention is to do with the settings or location the 
music video is filmed at. The locations used in the music 
video must relate to the genre of the music. This is so the 
audience can identify the genre by what’s in the video and 
where it is set. For example, the sreeen shots below have 
been taking from pop music videos. These are generally set 
at parties with everyone having a good time
 To keep a music video fresh and interesting for the 
viewers to watch, Music Videos will contain more 
than three locations which the artist is preforming in 
or that something is happening in. This catches the 
audience attention and makes them watch on to see 
where the artist will be next.
 In Music Videos, there are generally a lot of close 
ups of the artist or the members of the band which 
are in the music video. This helps the audience 
relate to the artists on screen and gives a more 
personal performance to the viewers, as if they are 
singing directly to them.
 The main type of editing used in Music Videos is 
montage editing. This is where a number of shots 
are put together to show the passing of time. In 
Music Videos, lots of different shots of the artist 
singing, dancing or acting is put together to show 
emotion or meaning behind the video. 
 (Tubechop below)
 Another way to keep the music video fresh and 
exciting for the viewers is to contain a number of 
other shot types as well as close ups of the artist. 
This is also another way to keep the audience 
watching and create an original and interesting.
 High Angles are generally used in female artists 
video. It is used to make the female artist look sexy 
and attractive to the viewer and can also highlight 
some of their features. Although, some people 
object to this as they say it under-minds and 
oppresses the artists and it makes them seem 
vulnerable.

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Conventions of a music video

  • 2.  In Music Videos, the convention of lip syncing is one of the most fundamental conventions that the music video need. Lip Syncing is where the artist mimes the word and emotions to their song and then a recorded version is played over the top and synced to the artists movements. This makes it look like the artist is singing the version being played.  (Tubechop below)
  • 3.  This convention is to do with the settings or location the music video is filmed at. The locations used in the music video must relate to the genre of the music. This is so the audience can identify the genre by what’s in the video and where it is set. For example, the sreeen shots below have been taking from pop music videos. These are generally set at parties with everyone having a good time
  • 4.  To keep a music video fresh and interesting for the viewers to watch, Music Videos will contain more than three locations which the artist is preforming in or that something is happening in. This catches the audience attention and makes them watch on to see where the artist will be next.
  • 5.  In Music Videos, there are generally a lot of close ups of the artist or the members of the band which are in the music video. This helps the audience relate to the artists on screen and gives a more personal performance to the viewers, as if they are singing directly to them.
  • 6.  The main type of editing used in Music Videos is montage editing. This is where a number of shots are put together to show the passing of time. In Music Videos, lots of different shots of the artist singing, dancing or acting is put together to show emotion or meaning behind the video.  (Tubechop below)
  • 7.  Another way to keep the music video fresh and exciting for the viewers is to contain a number of other shot types as well as close ups of the artist. This is also another way to keep the audience watching and create an original and interesting.
  • 8.  High Angles are generally used in female artists video. It is used to make the female artist look sexy and attractive to the viewer and can also highlight some of their features. Although, some people object to this as they say it under-minds and oppresses the artists and it makes them seem vulnerable.