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BRANDS, BANDS AND FANS
- 1. “Every hero needs good theme music.”
- 3. Death By Numbers 2003 2003 -20% 10 2007 2007 3 Number 1 Floor Space
- 4. Someone has got to pay the bills... Can brands become the patrons of popular music, providing capital for the recording , marketing and distribution of the music?
- 5. It is the responsibility the dominant organization in every society to foster the arts. Today corporations are the dominant force behind are culture. What if they acted like Medici’s did during the renaissance?
- 6. Evil Exploitive Brand Sponsored Music. People get hostile when you talk about brands getting involved with music. The think it’s evil. Rudolph the Red nosed reindeer was a song created strictly to sell toys at Montgomery Ward, evil stuff indeed. No one remembers that or cares. If the song is good it doesn't matter who paid for what.
- 7. Hypothesis Brands will become a stimulus in creating a business model that is beneficial for artists, brands and fans.
- 8. + = new model? A week before this presentaton TAG joined forces with Island Def Jam and JErmani Dupri to form tag records. Further proof the walls are coming down, but it depends on where they fall
- 9. Artist Label Brand The Parties involved
- 10. “When did the music stop coming first”
- 11. Insight They will get used to it. If it means good music experiences at low cost.
- 12. Artist Artist
- 13. Artist “ record, shoe and soda companies all have one end goal, to get people to spend money, no difference. ” “As long as it makes sense with me”
- 14. Artist Insight They do it for themselves and, in the end the fans are the ones who write the checks.
- 15. Label Labels
- 16. The New Deal Label Merchandise Albums Touring Film TV Website DVD’s Sponsorships
- 17. Labels Label Insight Technology waits for no one. There is no option. They must change the business they are in.
- 18. Brand Brands Brands Brands
- 19. Brand
- 20. Brand “We just have more to share as a company.”
- 21. Brands Brand Insight It is no longer what you say it’s what you do.
- 22. Insights They will get used to it. If it means good music experiences at low cost. They do it for themselves and, in the end the fans are the ones who write the checks. Artist There is no option. They must change the business they are in. Label It is no longer what you say it’s what you do. Brand
- 23. The Future. Label Culture /Brand Connection
- 24. Culture /Brand Connection Shop
- 25. What’s in it for us? Lower costs for music and concerts. Less focus on the single, more focus on artist equals more freedom. Artist New jobs, people are not consuming less music Label they are consuming more of it in different ways. Another channel to connect with the consumer Brand and share a point of view.