1. Social TV
#SocialTVSM4
in Today’s World

2. Meet The Team
Justin Dorsen
@JustinDorsen
Dana Jaskier
@DJaskier
Sona Kim
@SonaLisa_
Brittany Fowler
@BNFowler
Sean Martinelli
@SeanMartinelli
#SocialTVSM4

3. Follow Our Experts
Maya Watson
@MayaWatson
#SocialTVSM4
Geoffrey Colo
@GeoffreyColo
ABC’s Nashville
Gus Rosendale
@Gus4NY
Breaking News Reporter
News Channel 4, NY
Harpo Studios
Walter Levitt
@MediaMtkgGuy
Comedy Central
CMO

4. What is Social TV?
“Social TV refers to technologies surrounding
television that promote communication and
social interaction related to program content”
(Mashable).
#SocialTVSM4

5. Tweet us!
How did you watch TV before
social media?
#SocialTVSM4

6. The Beginnings of Social TV
1970s: “The Qube”
#SocialTVSM4

7. The Beginnings of Social TV
1980s: Zenith’s Spacephone
#SocialTVSM4

8. The Beginnings of
Social TV
2000s: AOL
launches AOLTV
#SocialTVSM4

9. 2006: ABC becomes the first network to offer
full episodes online for free
2009: The U.S. Open launches live videos of
tournament for the first time
2009: Mad Men character tweets
2009: TV.com launches live chatting service
2012: London becomes first social Olympics
The Beginnings of Social TV

10. How to do Social TV
•There isn’t one “correct” way
to engage viewers in social TV.
•All about interaction and
conversation
•Genre makes a difference.
•Reality competition television
shows were the first to
experiment with social TV.
#SocialTVSM4

11. Reality Shows
First created social interaction through
voting techniques (texting, phone calls)
Voting options progressed over time
-People can now tweet votes
#SocialTVSM4

12. Scripted TV
-Engage viewers
through trivia prompts
-Actors live-tweet
during shows
#SocialTVSM4

13. Best Social TV Practices
ABC’s Nashville
@GeoffreyColo -
Transmedia Producer
#SocialTVSM4

14. ABC’s Nashville
- Twitter bus - Cast live tweets
during episode
- Organized group tweeting on
different sets of shows
- “Behind the scenes” photos
- Contest: Rayna’s album cover
- Encouraging cast to tweet/post
photos on own accounts during
week
#SocialTVSM4

15. “Fans love the idea that when they’re
watching a show, they know all the cast
are sitting together, just like they are,
watching at the same time. For fans, that’s
one of the more exciting things.”
- Geoffrey Colo

16. Cast Photos!
#SocialTVSM4

17. ^
Connie Britton joined Twitter on March 31st -
already has 57K followers!
#SocialTVSM4

18. News, talk shows and general programming
•Reporters and hosts tweet
live updates of stories and
breaking news.
•Viewers interact directly
with reporters and hosts.
• Shows poll viewers using
specific hashtags and utilize
Instagram #SocialTVSM4

19. News, talk shows and general programming
“Since I started using Twitter
for my reporting job, I have
more of a connection with my
viewers. Now we can have a
conversation via social. Many
times, viewers will tweet me
leads that we’Il pickup. I also
tweet stories and behind-the-
scenes images to my
followers.”
-Gus Rosendale, News
Channel 4, NY
#SocialTVSM4

20. “Gone are the days of
spending entire launch
budgets plastering cities
with outdoor ads and radio
commercials. We do still use
traditional media where it’s
appropriate, but as you
would expect, much of our
marketing effort is now
focused in the digital space.”
-Walter Levitt
Best Social TV Practices
Comedy Central
#SocialTVSM4

21. Specific Content and Fan
Integration
● “Social TV is 80% planned and
20% organic”
● @midnight uses #hashtagwars
● Becomes a trending topic every
night
● Every brand in 2014 should be
having conversations with the
fans
Best Social TV Practices
Comedy Central
#SocialTVSM4

23. Best Social TV Practices
Harpo Studios
#SocialTVSM4

24. Best Social TV Practices
Harpo Studios
2013: Oprah’s Lifeclass wins Emmy Award for
Outstanding Achievement in Interactive Media
Utilized Key Social Media Tools Including:

25. What’s Next?
-Single platform approach
-More Social TV Apps

26. Nielsen Twitter TV Ratings ● Launched October 2013
● Measure TV-related
conversation on Twitter -
authors and audience
http://www.nielsensocial.com/
#SocialTVSM4

27. Twitter Expands Social TV Efforts

28. Conclusions and Questions
- What does all of this mean to YOU?!