Más contenido relacionado Similar a 2013: A Year in International Ecommerce (20) Más de Search Laboratory (17) 2013: A Year in International Ecommerce 1. MULTILINGUAL
UPDATES
A look back at 2013…
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2. DENMARK
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3. YOUTUBE.DK WAS
LAUNCHED. 2.2 million Danes now use
the site every month.
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4. THE NORDIC CARDS &
PAYMENT PROVIDER,
NETS, WAS FORCED TO
LOWER ONLINE VISA
PAYMENTS. The Danish Competition
Authority ruled payments to be lowered by 36%.
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5. FRANCE
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6. MOBILE SEARCH HAS
INCREASED
CONSISTENTLY. 68% of mobile
research takes place at home. 28% leads to a
conversion.
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7. FRANCE HAS A NEW
SEARCH ENGINE. Qwant was
launched on July 4.
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8. SANCTIONS WERE
IMPOSED AGAINST
GOOGLE. The French government took
action against the search engine in September for
failing to alter its privacy.
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9. GERMANY
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10. A CHOICE OF PAYMENT
METHOD SHOWN TO
INFLUENCES SALES. A study
showed that paying by invoice is the most popular
method (45%), followed by credit card (20%) and
PayPal (19%).
SOURCE t3nMagazine
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11. AMAZON KING OF GOOGLE
SEARCH RESULTS. The retailer
buys the most ads and has the best natural results.
SOURCE Focus
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12. GOOGLE ANNOUNCED
SITES NOT OPTIMISED FOR
MOBILE TO BE RANKED
LOWER.
SOURCE GFM
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13. ITALY
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14. NEW ITALIAN SEARCH
ENGINE LAUNCHED. istella
prioritises Italian sites in its results and is aimed at
serving the domestic audience.
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15. NEW INTERNET TAX
PROPOSED. This tax, proposed by the
government to raise revenue, would hit Google but
not retailers like Amazon.
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17. 80% OF INTERNET USERS
IN THE NETHERLANDS
MADE AN ONLINE
PURCHASE.
SOURCE CBS
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18. THE NETHERLANDS HAD
THE MOST SOCIAL MEDIA
USERS IN EUROPE. 98% of 1824-year-olds use social media.
SOURCE Mobile Marketing Magazine
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19. MOBILE COMMERCE
ACCOUNTED FOR 11% OF
THE NETHERLANDS’ TOTAL
ECOMMERCE REVENUE.
SOURCE thuiswinkel.org
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20. RUSSIA
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21. YANDEX HAS CHANGED ITS
ADS PLACEMENT. The Russian
search engine now places ads at the base of the
page instead of the right margin as previously.
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22. PAID LINKS ARE NOW
DISCOUNTED. Yandex is no longer
taking paid links into consideration for searches in
Moscow.
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23. SPAIN
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24. ECOMMERCE CONTINUED
TO GROW. Ecommerce was up 13.4% in
2013 and more than half of the population has
made an online purchase.
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25. SPENDING ON DIGITAL
ADVERTISING WAS DOWN.
MOBILE & DISPLAY WAS UP.
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26. MEXICO
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27. GOOGLE INTRODUCED THE
‘CONECTADAS PLATFORM’
TO HELP FIGHT AGAINST
GENDER INEQUALITIES IN
THE DIGITAL MARKET.
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28. SWEDEN
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29. SWEDEN’S SMARTPHONE
USAGE WAS MORE THAN
DOUBLE THE EUROPEAN
AVERAGE.
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30. SWEDEN NOW HAS THE
EIGHTH LARGEST ONLINE
MARKETING MARKET IN
EUROPE.
SOURCE iabsvergie.se
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31. GOOGLE SHOPPING
LAUNCHED IN SWEDEN.
Following its 2012 US launch the service was rolled
out on google.se.
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32. © Search Laboratory Ltd 2014. All rights reserved.
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