The document provides updates on ecommerce and internet trends across multiple countries. It reports that in Denmark, six in ten consumers shop online for convenience and to avoid stress, while almost half of ecommerce purchases are from non-Danish retailers. It also discusses mobile internet usage surpassing desktop in China, with over 90% of users in the Middle East accessing the web on their phones. Trust issues continue to plague Spanish ecommerce, but the country ranks fourth in Europe for online billing.

1. MULTILINGUAL
UPDATES
FEBRUARY 2014
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2. DENMARK
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3. DANES USE ECOMMERCE TO
AVOID STRESS. Six in 10 consumers say
the main advantage of shopping online is that you
can shop at your convenience.
SOURCE: FDIH
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4. FOREIGN RETAILERS ARE
ATTRACTING DANISH
CONSUMERS. Almost one in two
ecommerce purchases were from a non-Danish
retailer in Q4 of 2013.
SOURCE FDIH
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5. THE PARTNERSHIP
BETWEEN POST DENMARK
& CHINA POST WILL OPEN
UP BOTH MARKETS. Danes will
have access to the Chinese market through the
platform ULE.com
SOURCE FDIH
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6. FRANCE
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7. ECOMMERCE TURNOVER IS
UP, BUT BASKET VALUE
DOWN. While turnover has hit €51 billion, the
average basket value was down to €84.5 from €87.
SOURCE Fevad
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8. CLICK AND COLLECT IS
POPULAR AMONG
CONSUMERS. Retailers including Amazon,
Carrefour, and Auchon all offering this service in France now.
SOURCE Fevad
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9. MEANWHILE FRENCH LINK
NETWORK BUZZEA HAS BEEN HIT
BY A GOOGLE PENALTY.
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10. GERMANY
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11. MARKETERS ARE
PLANNING LEGAL ACTION
AGAINST EYEO GMBH,
OPERATOR OF ADBLOCKER
PLUS. This follows reports the company was paid
£25m by Google to show its ads.
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12. GERMAN LINK NETWORK IS
NEXT ON GOOGLE’S HITLIST. Following Buzzea’s penalty Google’s head of
webspam Matt Cutts warned their attention was being directed
towards Germany.
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13. ITALY
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14. MOBILE ADVERTISING IS UP
129% IN THE LAST YEAR.
Facebook and Google now account for 70% of mobile
advertising in Italy.
SOURCE mobile.hdblog.it
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15. NETHERLANDS
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16. MOBILE INTERNET IS ON
THE RISE. 70% of the Dutch now use their
phones to access the internet, up from 61% in 2012.
SOURCE MarketingOnline
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17. MIDDLE-EAST
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18. THE MAJORITY OF WEB
USERS ARE MOBILE. More than nine
in 10 internet users in the Middle East and Africa use their
phones to go online – the highest rate on the globe.
SOURCE eMarketer
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19. NORWAY
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20. NORWAY HAS THE
HIGHEST FACEBOOK
PENETRATION IN THE
WORLD. Meanwhile female internet users are most
likely to use up-and-coming social platforms such as Snapchat
SOURCE eMarketer
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21. RUSSIA
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22. YANDEX RAN A WINTER
GAMES PROJECT.
The internet company provided Russians with detailed, up to
the minute updates from the Sochi Olympics.
SOURCE Yandex
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23. China
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24. MOBILE HAS OVERTAKEN
DESKTOP AS THE MOST
POPULAR METHOD TO
ACCESS THE WEB. 464 million of
China’s 591 million web population use their mobiles.
SOURCE CNNIC
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25. SPAIN
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26. SPANISH ECOMMERCE
REMAINS PLAGUED BY
TRUST ISSUES. There’s a fear of fraud
among consumers, with 54% still nervous about giving their
details out online.
SOURCE elperiodicodearagon.com
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27. DESPITE THIS SPAIN IS
FOURTH IN EUROPE IN
TERMS OF ECOMMERCE
BILLING.
SOURCE elperiodicodearagon.com
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28. THE AVERAGE SEO
INVESTMENT IN SPAIN IS
€10-20K, A STUDY HAS
FOUND.
SOURCE s3-eu-west-1.amazonaws.com
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29. SWEDEN
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30. 40% OF ECOMMERCE
CHRISTMAS GIFTS GET
RETURNED. In 2013 Swedes spent almost 5
billion SEK online purchasing Christmas gifts.
SOURCE E-handel
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31. THE MAJORITY OF
SWEDISH CHILDREN OWN A
MOBILE DEVICE. By the age of 11 88% of
Swedes own a smartphone and over a third have a tablet.
SOURCE eMarketer
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32. SWEDISH LOGISTICS
COMPANY, POSTNORD,
ARE OFFERING MORE
DELIVERY OPTIONS. Following high
demand more flexible delivery times are now available,
including timeslots of two to three hours.
SOURCE eCommerce
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33. Thanks for reading
If you have any questions please e-mail us at: info@searchlaboratory.com
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
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