12. Goals: Amnesty International Engage broad public on issue of torture “ Viral video” Direct viewers to website for action Make a complex issue accessible
13. Solution: Amnesty International Three 30-60 second impact videos Dark humor regarding the issue of torture Videos to encourage thinking and action
26. 10 Tips for Shooting Video for the Web 1. Tell a story 2. Keep the audience in mind 3. Make a clear call to action 4. Shoot video with repurposing in mind 5. Think outside of the box