Increase Donations and Engagement with Conversion Booster

Improve website conversion rates
Converting Eyeballs to Action
See3’s Conversion Booster

Michael Hoffman
mhoffman@see3.com
@michael_hoffman
773-784-7333 x 302

See3 works with nonprofits and social causes, activating
people to change the world. As a digital agency, our focus is
on developing and maximizing the use of digital assets to
engage constituents - online and in communities. We develop
strategies to deliver on goals like fundraising, advocacy,
awareness, and education.
Our clients include:

What are the most important actions
you want people to take when they
come to your website?

● opt-in to the email list
● sign a petition
● join a campaign
● make a donation
● social following / sharing
● video views
● app downloads
● event registration
● membership
Typical Actions

Email allows for a high degree of personalization based on what
you know about your constituents.
Websites treat every visitor the same, like a first-time visitor who
knows nothing about your organization.
Short of rebuilding your website and employing sophisticated, and
often cost-prohibitive technology, there has not been a way to
make a website visit more personal.
Until now…
The Challenge
How to Improve Conversions

Conversion Booster by See3
Removes the barriers that stop actions from taking place
Conversion Booster responds to real information about website visitors
in real time, giving you MORE...
• More opt-ins
• More donors
• More engagement
In the for-profit sector, the technology is showing 30-170% increase in
conversions. See3 is the only one customizing the technology for the
non-profit sector.
Best of all, this is an easy overlay on your existing CRM and requires no
additional programming.

Are they just looking and get inspired to
action?
Have they come for the express purpose of
making a donation or opting in?
How do we know?
Understanding Conversions
Why do people opt-in or donate?

Conversion Booster by See3
First steps
Identify your goals
Map the paths and the roadblocks for website
visitors to reach those goals.
Our goal is to group people based on their
actions and deliver to them relevant and timely
offers.

Increase donations from current donors

Increase donations from current donors
This is an example for illustration purposes

Donor abandonment

Customized lightbox
based on referring page,
email campaign, click
pattern or known
interest - water.
Sophisticated Targeting

Customized lightbox
based on referring page,
email campaign,
click pattern or known
interest- climate change.
Sophisticated Targeting

Email sign up

Social media engagement

5
First-time visitor

First-time visitor

Location targeting

Know your audience
See3’s Conversion Booster is a combination of technology and
consulting.
The technology is great, but it’s important you know your audience,
what gets them excited, and what you want them to do.
By signing up with See3 for this pilot, we lead a process that gets
you quickly to identify your top 5 site actions, and we implement the
technology to increase conversions.

Conversion Booster Enables Sophisticated Targeting
Visitor identity
Anonymous vs. Known visitors
Desktop vs. Mobile
Geographic targeting
Referring Websites
Timing
Depth of page views
Amt of repeat views on a page
Dynamic timing rules
Exit-intent target
Time on page
Target specific pages
Click patterns
Include / Exclude
4
Frequency
From once only to all the time
Never show visitor more than 1 CTA

How can Conversion Booster
help your organization?
• What would your organization do with a 30-170% increase in
conversions?
o How many more constituents could you serve?
o How many more people can you engage?
o What causes will you advance?
It’s all possible now.
Email is smart. Websites are dumb.
Let’s make your website smarter.

How much do you pay for
acquisition?
● Names from Care2 and Change.org
● Online advertising programs, including search and
Google Grants
● Major campaigns that drive website traffic
● Facebook ads and conversion programs
How does your ROI on these strategies change with
every additional % of website conversion?

My IT people just told me that they
can’t do what I need on the website
without a major CMS upgrade!
WTF!!!!

With See3’s Conversion Booster I
don’t need to call my IT folks every
time I want to adjust our smart
CTAs!

How can Conversion Booster
help your organization?
• Light & Flexible
o Existing marketing automation products are costly or require
extensive integration.
o Easy overlay with your CRM
o Works on any website CMS
• Best-in-Class Commercial Technology
o See3’s expertise in nonprofit conversions
o Employs a software tool being used in the commercial space with
30-170% growth in conversion rates
o Can pull or push data from org’s CRM / donor database

Is Conversion Booster right
for you?
Apply to be part of our pilot launch!
http://bit.ly/See3CBApply
We are seeking 20 nonprofit organizations:
● >10,000 unique website visitors/month
● >10,000 constituent email addresses

for you?
You’ll receive See3 consultation, and
we’ll handle the implementation.
See3 will partner with you to -
● define goals for your organization
● develop the implementation strategy
● design the calls to action
● conduct reporting, analysis & optimization

for you?
Investment: One-time payment of $2,997 for the first 90 days,
monthly billing of $399 thereafter.
After the 90-days if you don’t see an improvement in conversions,
cancel anytime with no penalty.
Apply to be part of our pilot launch!
http://bit.ly/See3CBApply
Applications must be received by May 20, 2015.

Thank You!
Contact us:
Michael Hoffman
mhoffman@see3.com

Increase Donations and Engagement with Conversion Booster

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Increase Donations and Engagement with Conversion Booster