This document outlines an agenda and materials for a boot camp on building networks to address homelessness. The agenda includes discussions on building networks, microvideo, breakout sessions, and next steps. The boot camp components are described as a kickoff, webinars on various topics, coaching sessions, and projects focused on local homelessness stories. Goals for the 100-day boot camp are to build, activate, and strengthen networks to increase capacity for organizations. The materials provide guidance on moving from traditional hierarchical networks to more collaborative models, creating sharable social media content, and designing social engagement into programs and services.

1. Today’s Afternoon Agenda
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Building Your Network
Microvideo
Breakout and Get Working!
Conclusion/Next Steps
http://www.slideshare.net/See3/la-home-pm

2. Boot Camp Components
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Kickoff (today)
Webinars (4 topics)
Coaching (3 open office hours)
Projects
• Local stories of homelessness in your community
• Goals:
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100 Days
Build the network
Activate the network
Capacity building for your org

3. Traditional Mindset: Hub & Spokes

4. Network Mindset
“connect and collaborate” rather than “command and control”

5. What We’re Used To

6. How We Need to be Working

7. A Personal Story

8. Social Media Engagement Ladder

9. Benefits of Strong Networks
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More efficient use of staff time
Regenerative, constant flow
Sustaining energy
Responsive & generous
Focus on people and community
Cultivate appreciation for “host”
Expand community of supporters

10. “We will all be involved in the
solution. Ending chronic and veteran
homelessness will only be possible if
everyone gets involved, including
the nonprofit sector, public and
private sectors, the faith community,
philanthropy, labor and community
members in every region.”

11. 1. Value earns
attention
2. Focus on shareable
content
3. Design social into
programs

12. Value Informs What You Post

13. CONTENT CURATION
is the process of sorting through the vast
amounts of content on the web and
presenting it in a meaningful and organized
way around a specific theme.

14. "Curation comes up when search stops
working…[and] when people realize
that it isn't just about information
seeking, it's also about synchronizing a
community.”
-Clay Shirky

15. #2 Create Sharable Content
• 49% say sharing allows them to inform others of
products they care about and potentially change opinions
or encourage action.
• 94% carefully consider how the information they share will be
useful to the recipient.
• 68% share to give people a better sense of who they are and
what they care about.
• 73% share information because it helps them connect
with others who share their interests.
• 69% share information because it allows them to feel
more involved in the world
• 84% share because it is a way to support causes or issues they
care about.

16. Key Factors that Influence Sharing
A
B
C
D
E
F

17. Mission + Format + Message + Resonance = Shared

18. Build Momentum Over Time
In the 150 hours leading up the Labor Day, Goodwill Industries International
(@goodwillintl) will tweet out one first-person success story per hour under the
hashtag #150jobs from an individual who has found work, education or volunteer
opportunities with support from Goodwill.
X 150

19. #3 Design Social Into Programs

21. DESIGNING FOR SOCIAL
• Don’t be a bullhorn
• Integrate with programs, goals, strategies
• Be people focused, not institutionally focused

22. Informational -> Relational

23. Microvideo
101

24. A great place to start
• A branded Vine video is
now viewed four times
more often than a regular
branded video
• Deeply integrated with
social sharing
• Fun, experimental —
anything goes!

26. INSTAGRAM: Charity : Water
http://instagram.com/p/aye_2mGhNa/

27. VINE: Diabetes UK
https://twitter.com/DiabetesUK/status/294732336778588161

28. Obligatory puppy Vine:
https://vine.co/v/b5UAMMaxdbY

29. Don’t forget about gifs:
http://www.buzzfeed.com/ofa
/12-actual-pre-existing-conditions-from-before-the-dbl0

30. How do you choose?
1. Know your audience
2. Know your goals

31. Ideas to get the juices flowing:
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A “day in the life” at your org
Donor thank you messages
Messages from newly-housed individuals
“How-to” of putting together a move-in kit
Crowdsourcing content

32. Playtime!

33. Need inspiration?
Here are some great organizations and
individuals to follow:
https://twitter.com/CAEHomelessness
https://twitter.com/Ed_inSF
https://twitter.com/NYHomeless
https://twitter.com/HomelessnessSD
https://twitter.com/funderstogether
https://twitter.com/CarlosAtMall
https://twitter.com/shikemore
https://twitter.com/Cella65
https://twitter.com/timrichter
https://twitter.com/BevanDufty
https://twitter.com/CovHousePrez
https://twitter.com/alanrmsyr
https://twitter.com/CovenantHouse
https://twitter.com/RebeccaRathmell
https://twitter.com/susuesass
https://twitter.com/sowers

34. Looking Forward….
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Planning your content
Skill building webinars
Coaching & support
Share what you’re doing
100 days!
Email coming with dates, times, details

35. Lisa Colton
Chief Learning Officer
See3 Communications
lisa@see3.com
@See3
Laura Wilson
Associate Director
Kindling Group
laura.wilson@kindlinggroup.org
@KindlingGroup
@LAUnitedWay #100days