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Social Media Relevance and its Impact on Consumer Behaviour

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♛ Selina Power
♛ Selina Power
TecnologíaEmpresariales
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@Selina_Power # ICCT2013 Social Media relevance and its Impact on Consumer Behaviour
2Social Media Usage @Selina_Power # ICTT2013 Social Media Usage Consumers are investing more time in social media Seeking for more ways to connect Delivering value in information and engagement Check-ins have decreased
3Twitter @Selina_Power # ICTT2013 Twitter is the fastest growing search engine Business are now being proactive and not reactive We’re much more like an information network or source of news Twitter New Yorkers received tweets about a earthquake 30 secs before the felt it
4Facebook @Selina_Power # ICTT2013 Facebook
5Facebook @Selina_Power # ICTT2013 Facebook Reasons why consumers follow companies 57% - To receive discounts and promotions - 41% To show others that I like or support a brand -31% To be the first to know information about the brand 58% - I am a customer of the company - 31% Gain access to exclusive content
6Content @Selina_Power # ICTT2013 Content It is all about the newsfeed The headline is important is the cheapest to optimise! Use photos to gain a second chance for people to notice your content Don’t use the same headline for all platforms
7Content @Selina_Power # ICTT2013 Negative Comments
8Impact @Selina_Power # ICTT2013 Impact Social Media is now a part of our lives Attention span has minimised Peer recommendation Credibility indicators Advertisers need to be smarter Social Media is proactive
@Selina_Power # ICCT2013 Thank You
@Selina_Power # ICCT2013 Thank You

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Social Media Relevance and its Impact on Consumer Behaviour