Is your company in need of a social media specialist,are you looking for someone to post to all of your Social Media accounts. Let us post to all your accounts in a professional manner and you can get back to running your business. We are affordable and work at your direction and guidance.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Does Your Company Need a Social Media Specialist
1. Does Your Company Need a Social
Media Specialist ?
We Can Help with your Social Media Needs
2.
3. What Does a Social Media Specialist Do?
A social media specialist is a freelance or full-time worker who maintains and
expands a client’s social networking presence. Keeping profiles and all information
current, especially for dynamic clients, is a key task of a social media specialist.
Social networks thrive on interesting posts, and a specialist must come up with
entertaining or at least interesting content to bring in traffic. While posting content on
a social network account has its own benefits, the specialist must grow the account
by adding followers.
Oftentimes, people will comment on updates posted on the social network page, and
it is the specialist's job to react to these comments to engage readers.
5. Ebusiness Developments Inc.
Duane Malanchuk
President: Ebusiness Developments Inc.
Home Business
Company started in July 2012
E-business Consultant / Mobile Web
Developer
AAB Degree E-business Technology
Mechanic 25 years
F4 Fighter Mechanic USAF 1980 -1984
8. More Responsibilities of a Social Media Specialist
Stale social networking accounts that rarely change often get
little traffic and few followers. It is the social media specialist’s
job to ensure the page is constantly changing and current. This
may mean adding posts about a new product or just changing
the client's social networking mood. If an account isn't kept up
to date, then people will often stop following the page, which
decreases the business’s online presence and may sacrifice
potential sales. Most clients will have social networking pages
on several social networks, and the specialist will usually have
to maintain all of them.
10. Let us help you reach your goals
Social Media
What: What are your goals or what are
you trying to achieve.
Some of your Goals may be:
Create brand and/or product awareness
Build a community
Show your expertise
Educate
Stay top of mind
Increase your reach
Generate traffic to your website
Build new partnerships
Provide Customer Service
Increase sales, Etc.
11. We Put Your Goals into Action
1. If your goal is to educate your audience we can post educational
videos that can match your industry or market
2. If your goal is to build a larger community we can engage with
your followers to build relationships and make new ones
3. If your goal is to send traffic to your website we can display your
offers from your website on the social media websites as well as
build new content
4. If your goal is to increase sales we can find clients and customers
using Facebook graph search or generate an ad campaign or
contest to gather more interest in your product or business
12. IT’S A MUST to Optimize and Use
Your Home Page Images !
Cover Photos
Images
Videos
Tell Them Who you Are
Tell Then What you Do
13. Post Regularly & Optimize by
Engagement
Post Often
Posting at random or not regularly enough can
leave a negative impression on your page visitors
and affect your reach. Also, posting too frequently
can have an adverse effect on your Page
engagement. Find your rhythm by testing your
frequency and watching your numbers to
optimize engagement .Creating a Content
calendar can help you stay on track and makes
the process easier to manage.
14. What Is Facebook PageRank
Understand the Platform Facebook EdgeRank
Did you know that not all your fans see your posts? Actually probably
less than 16% of your fans see your Page posts!
Edgerank determines what posts appear on a Facebook user’s
newsfeed. Facebook EdgeRank formula includes:
Affinity: Measures the relationship between the viewing user and the
creator of the story. The closer the relationship the higher the score.
Weight: Different types of posts carry different weights (photos, videos,
status updates, links, etc.). The higher the weight, the higher the score.
Time Decay: As a post ages it continually loses value.
15. Page vs. Profile vs. Groups
Pages are for businesses and are entirely open to the public and search engines.
Pages can also have applications and custom tabs to help engage with your
audiences. You can have as many Pages as you want and there are no limits on the
numbers of fans (likes) you can have.
Profiles are for your personal use and represent you as a person. On your profile
you have “friends”. You can have up to 5000 friends and you’re allowed to “like” up to
500 pages. You’re only allowed to have one personal profile. You can control your
visibility with the privacy settings.
Groups are for people who share a common interest. Group members can
participate in chats, upload photos to shared albums, collaborate on group docs and
invite members who are friends to group events. In Groups, there are 3 Privacy
Options: Open, Closed or Secret.
16. What Not To Do On Your Facebook Business
Page !
1. Do not use Facebook like an Amazon storefront by posting your products
every single day. Remember Facebook users like to interact. Getting comments, means
more Facebook shares and when friends comment , Facebook lets more people see the post.
What to do Instead: Talk about the product your posting and build an conversation around its value,
functionality or interest.
2. Do not make posts to long, the users time span is short, try to keep the conversation going by
asking the audience to answer a question about your posting.
What to do instead: Post something shocking or unusual to gain their interest. Post an image and
use the image to get a users attention, find a different or trendy image and put text over the image.
3. Do not abandon Facebook answer comments as soon as possible, someone asking about your
product is similar to someone in your store asking you directly.
4. Forgetting the importance of your Cover photo and Profile image it’s a good idea to change
these out regularly, your Facebook page is different that your website, it’s a great marketing tactic
to change these images as the stories change and as new topics become relevant.
17. We Will Utilize - All Your
Facebook Features
Vanity URL
Post Targeting
Pinned Posts
Highlighted Posts
Featured Likes
Custom Tabs
Events
Post scheduler
Offers
Promoted Posts
Milestone
Questions
19. Twitter Define Your Brand
Do you want to specialize in one
subject to attract a targeted audience?
Or do you want to be more general,
tweeting about numerous topics?
20. Methods We Use to Post on Twitter
1.) We Use Only -Two hash Tags Per
Tweet
2.) We Find Keywords Related to the
Business
3.) Our Tweets = 10 times your followers.
So, if you have 50 followers, no more than
500 tweets
21. WHAT WILL E-BUSINESS DEVELOPMENTS
POST ON TWITTER
• Will Post content everyday
• We will use your specific goals to win more users followers or friends
• Will Post with News, Images, Videos, Trends, Company Products ,Events ,
News Reports, Offerings & Contests and Social Interaction with Users
• Will research web for new content
22. Pricing
•$9hr
•10 hrs week x $9 = $90wk. $360mo.
•Will Submit Monthly Report of Activity
•Will Post on Social Media
•Facebook
•Twitter
•Pintrest
•Instagram
•Billed via PayPal Subscription
•Cancel at Anytime / No Contract
23. Starting New Social Media Accounts
$200 per account- to Start any Social Media
Account
When starting new accounts, we recommend
using ad spend & campaigns to bring in more
users
24. Contact Us Anytime!
Duane R. Malanchuk
Call: (419) 902-9403
Ebusiness Developments Inc.
Email Us at:
ebusinessdevelopments@gmail.com