2. Google Analytics New Interface - Search University 3
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Google Analytics Today: Timo Josten is the European Google Analytics partners responsible. He will show all new Google Analytics interfaces and explain the rational for new dashboards, tips and tricks about measuring metrics in all online advertising campaigns including Search Marketing. He will also talk about interesting new beta's.
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2. Google Analytics New Interface - Search University 3
- 1. 1
- 2. Google Analytics The Future of Analytics Timo Josten Partner Program Manager
- 3. Looking Towards the Future of Analytics The Evolution of “Web” Analytics What Next? Where to Now? The One, Unwavering Constant
- 4. The Acceleration of Everything Distribution and Commerce Information Communication “Buy” “Read” “Talk” 2010 2006 2003 1994 1998 2000 1B 1.9B 500M Users 77M 400M
- 5. Internet users worldwide 1.9 B 2010 Mobile subscribers 5 B 2010 Digital information in the world –videos, photos, music, texts, etc. 800 exabytes 2010 Google Confidential and Proprietary
- 6. Internet users worldwide 1.9 B 2010 5 B 2020 Mobile subscribers 5 B 2010 10 B 2020 Digital information in the world –videos, photos, music, texts, etc. 800 exabytes 2010 53 zettabytes 2020 Google Confidential and Proprietary
- 7. The Good, Old Days…
- 8. Measure + Control + Compete = Human
- 9. As we Advance, so do our Tools…
- 10. “Web” Analytics?
- 11. Beyond the Website Mobile Web Social Rich Media GoogleAnalytics
- 12. 2005
- 14. 2006
- 16. 2008
- 19. 2011
- 21. A Faster. More Powerful. Platform
- 23. Fast switching between accounts
- 27. Fragmentation as an Opportunity
- 28. What next? Where to now? Multi-Channel Funnels http://youtu.be/Cz4yHOKE5j8
- 29. One Aspect Remains The Same: Always Be Testing, Continuously Optimize and Improve
- 30. Always Be Testing, Because…
Notas del editor
- Our goals used to be simple. Our means to measure them too.
- Our goals used to be simple. Our means to measure them too.
- Our goals used to be simple. Our means to measure them too.
- Our goals used to be simple. Our means to measure them too.
- Our goals used to be simple. Our means to measure them too. This is nothing new – anything we invent, we measure, we control and refine
- Our means, our technology to measure, control and achieve our goals, gains complexity.
- Web Analytics is an awful term – we have progressed…
- Our measurements no longer span simple visits, or even Website Analytics: our insights and accountability now spans Rich Media, increasingly mobile and Social – and more!
- What we launched and everyone now has access to, is our new GA version. A Faster, more powerful platform.
- With this new platform, where are we taking it, in a world where…
- Where do we go from here, in a world where everyone, everywhere, is always connected? What is the impact on our accountability, our measurement tools, what are the opportunities?
- Fragmentation is becoming an opportunity. Visitors across multiple visits, across multiple devices, visits across multiple traffic sources
- With New Tools, New Data, New Insights, there is one constant.